bluemedia’s Post

Interesting development from Adidas. They aren’t the first company to do this. It’s not just about the feet though. When more shoe companies realise that a woman’s hip alignment is totally different from a man’s : this adversely affects & increases stress on the knees. With the increased stopping forces involved in several sports as athletes get bigger & stronger they just might be on to something. Tennis, squash, football, but particularly netball involve a huge incidence of ACL injuries. Way more than in the men’s version of the game. Sports shoes should be helping not creating a situation where athletes get injured. So the more we see of this the more we should see females producing even higher performances on the sports field with less injury. What sports companies should be all about.

So Stef Reid, a Paralympian, wanted to buy Nike shoes. But she only needed one shoe and didn't want to pay just to throw the other one out. Even though Nike has wonderful claims of supporting diversity and inclusion, their actions contradict the beliefs they communicate. While a stated purpose and brand values are important, brands are defined by your actions. And when the actions contradict the stated beliefs, we call it an "Integrity Gap". Now I don't think people should be boycotting Nike and this doesn't make Nike evil. Often Integrity Gaps occur simply because of oversight or because of legacy processes. We certainly need to call attention to the matter. But I think we have to be understanding, too. I love how Stef handled it. As the piece says, "She feels it's not a case of companies being 'intentionally non-inclusive', but more a case of 'nobody's asked the question''. I don't have an expectation that every company is going to cater to me as an amputee, at a financial loss to them. But diverse and inclusive thinking can lead to a better way of doing business." And she's right. What an opportunity! Nike can end waste AND serve diverse athletes by doing direct sales to those with unique needs. H/T Haley Kriksic

"It's only crazy until you do it." If you haven't seen Nike's Dream Crazier advert, it's worth a watch. First shown 3 years ago as part of Nike's Dream Crazier campaign, the advert shines a spotlight on female athletes who have broken down barriers, brought people together through their performance and inspired generations of young girls and athletes to chase after their dreams. During the Becoming journey our final module helps women identify how they can create a ripple in their homes, workplaces and communities that will leave the world in a better place. This video shows us that, whatever ripple you want to create and however crazy it may seem, you can do it! ................................................................................ Video audio reads: "If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity, we’re delusional. When we stand for something we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just plain crazy. A woman running a marathon was crazy. A woman boxing was crazy. A woman dunking? Crazy. Coaching an NBA team? Crazy. A woman competing in a hijab, changing her sport, landing a Frontside Double Cork 1080, or winning 23 Grand Slams, having a baby, and coming back for more? Crazy. Crazy. Crazy. Crazy. And Crazy. So if they want to call you crazy? Fine. Show them what crazy can do.” #women #dream #dreamcrazier #nike #womeninsport #fridayinspiration #ripple

Nike's latest campaign with Sabrina Ionescu exemplifies how a brand can transcend products and inspire greatness in all of us. Discover the 3 powerful lessons we've learned from this collaboration in this post by #Ipsos. #IpsosBrandSuccess #IpsosBrandCulture

Nike's latest campaign with Sabrina Ionescu exemplifies how a brand can transcend products and inspire greatness in all of us. Discover the 3 powerful lessons we've learned from this collaboration in this post by #Ipsos. #IpsosBrandSuccess #IpsosBrandCulture

Nike's latest campaign with Sabrina Ionescu exemplifies how a brand can transcend products and inspire greatness in all of us. Discover the 3 powerful lessons we've learned from this collaboration in this post by #Ipsos. #IpsosBrandSuccess #IpsosBrandCulture

Nike's latest campaign with Sabrina Ionescu exemplifies how a brand can transcend products and inspire greatness in all of us. Discover the 3 powerful lessons we've learned from this collaboration in this post by #Ipsos. #IpsosBrandSuccess #IpsosBrandCulture

Nike's latest campaign with Sabrina Ionescu exemplifies how a brand can transcend products and inspire greatness in all of us. Discover the 3 powerful lessons we've learned from this collaboration in this post by #Ipsos. #IpsosBrandSuccess #IpsosBrandCulture

3D is taking the world

Nike's latest campaign with Sabrina Ionescu exemplifies how a brand can transcend products and inspire greatness in all of us. Discover the 3 powerful lessons we've learned from this collaboration in this post by #Ipsos. #IpsosBrandSuccess #IpsosBrandCulture