bluemedia is honored to be a part of the biggest NFL Draft in history! 🏈
With over 275,000 attendees for night one and over 750,000 fans over the entire weekend, the city of Detroit represented on the world stage. Our execution of the NFL’s Draft graphics package was showcased all over the Campus Martius site.
From the Prospect Greenroom, to the Draft Theatre, to the Bud Light Partner Hospitality area to Draft Experience, our work was everywhere. We also were the first to wrap the Board of Water building that overlooked the Draft site—a building that is over one hundred years old!
We're proud to have played a role in this historic event and look forward to many more memorable moments.
#bluemedia#NFLDraft#Detroit
Upon the kick-off our SIXTH season of Dr Pepper's Fansville, we caught up with our Co-CCO, Ryan Lehr and asked him the obvious question... "How do you keep things fresh six years running?"
"Dr Pepper’s Fansville isn’t your average ol’ ad campaign. We treat like a Primetime drama, taking place in a town populated with College Football + Dr Pepper super fans. The pnly difference is that the drama unfolds in :30 + :60 second segments. We take our cues from all our favorite network + streaming shows.
📕 🦄 Characters + Storylines – From Logan, our fan with the facepaint to "Grillmaster Jay" all the way down the line to CJ, the only “Fansvillian” who doesn’t like football, like any binge-worthy, Netflix series, we’ve got a stable of rich, relatable characters that we’ve spent six years developing.
👥 🤩 Know Your Audience - As college football fans ourselves, we understand what our fellow fans are talking about at any given moment. Taking a page out of the Law & Order playbook, for Fansville we craft our storylines by ripping straight from the latest ESPN headlines. Fortunately for us, the world of college football has been in a constant state of chaos the past few years - providing ample material to work with.
🐣 🌱 Fresh Faces – Everybody loves a “guest star”. To play off our iconic Sheriff Boz (OU legend Brain Bosworth), we’ve brought in other Football legends like Joe Theismann and Eddie George. And with the advent of NIL, we’ve been able to bring in the past two Heisman trophy winners, Bryce Young and Caleb Williams.
⚡ 🌀 Plot Twists – The best entertainment franchises, like Game of Thrones, keep surprising their audiences. That's why Dr Pepper will never say no to an extra plot twist. Fansville is episodic at its core like primetime at its finest, but we’re never afraid to switch genres. Rom-Com, Crime, Teen, Courtroom and Medical Dramas, but we’ve also dipped into Fantasy, Disaster, Sci-fi and Horror. You really never know what’s next on Fansville ?!
📽 🎬 A Great Director – every great show has a great director, and Jonathan Krisel has been our mainstay behind the camera, a fantastic commercial director. Also, having co-created “Portlandia” with Fred Armisen and “Baskets” with Zach Galifinakas, he also understands what it takes to build a successful show, and also how to be funny.
Last but certainly not least, it always helps to have the enthusiastic home team cheering for you. And we've got that in spades, with our amazing partners at Keurig Dr Pepper Inc. + Deutsch LAhttps://lnkd.in/e3c6ZnUc#Entertainment#Creative#CollegeFootball#Fans#Fansville#newwork
I help business and technology stakeholders achieve desired outcomes on digital investments. That's not always an easy thing to do but if I can't deliver I won't waste your time.
Bridgenext is taking customer experience to the next level by combining purposeful technology innovation with creative content that gets the attention clients seek. Here's one of our Super Bowl LVIII teasers that you may remember.
#superbowl2024#digitalrealization#digitalbusiness#userexperience
"My Way"
Our Bridgenext team partnered with CBS on this Super Bowl LVIII game kickoff tease featuring the KC Chiefs and SF 49ers players and their families reminiscing on their journey to the Super Bowl. The spot is set to a re-imagined Frank Sinatra’s ‘My Way’, shot at Las Vegas’s epic venue, The Sphere. Powerful storytelling at its finest!
#videoproduction#superbowl#storytelling#allthefeelshttps://hubs.ly/Q02kKCF40
Want to learn more about what we were talking about?
Check out how IBM is helping the US Open leverage Generatice AI to tackle some of the biggest challenges in broadcasting live sports.
https://lnkd.in/e_yPuDrm
Just start.
That's my big takeaway after immersing myself in countless interviews and connecting with entrepreneurs, content creators, and industry peers.
No one has all the answers right from the start, and that's what makes the journey exciting.
You learn as you go, not before taking the first step.
This principle rings true in Adam White's journey with Front Office Sports
Adam, I find myself reading your newsletter almost daily, thanks to your bold start.
Recently got to sit and chat with Karl Blum at JDS Sports for Inside Moves – an inside look into sports, entertainment, and business through the lens of JDS Sports – a sports and entertainment private equity firm.
Peter Robert Casey, Matt Aronson, and the entire JDS team have been longtime supporters and investors in Front Office Sports so I appreciate them having me on to speak a bit about the past 10 years and the work that has gotten us to this point.
Check out the full episode here: https://lnkd.in/eF9bEd6Y
Happy #MediaMonday! The latest feature comes to us from Paul Calvisi, a host and reporter for the Arizona Cardinals Football Club broadcast team. Meet Paul, find out what brought him to the NFL and learn more about some of the notable stories he has covered over the years here. Take a look!
As many of you know, Atlanta has become the Southern hub for several technology centered companies like General Motors, Microsoft, Google, and Nike from industries like #electricvehicles to #artificialintelligencefordesign. If your schools/colleges are in the market to upgrade that legacy equipment as you trainup the next generation of "DIGITAL NATIVES", give ProLogic ITS a call today to "LEVEL UP!"
Recreating a live NFL game in an entirely virtual environment, using player tracking sensors and limb-monitoring cameras, opens up the possibilities for how the broadcasts of tomorrow will look.
To start, ESPN is transporting Sunday's Falcons-Jaguars game to the world of Toy Story, where figurines will mirror the IRL action on the floor of Andy's room, while the likes of Woody and Buzz Lightyear watch on.
But in the near future, fans could have the power to choose which environment they want to see games play out in, and the camera angle they're shot from. The options at that point? Well, they number to infinity... and beyond.
https://lnkd.in/edkqRmFY
