Thank you, The National Sports Forum, for the opportunity to speak at the 2024 Spring Summit! Watch as our bluemedia team, alongside Chris Stackhouse, Creative Director at the NFL, discuss our joint approach to brand activations, insights on the scouting market, share top methods for amplifying brand outreach, and much more! R.J. Orr Paul Whitney
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“You’re connected to brands in a way you don’t really understand. It’s not rational. People want to be part of something, you pick your brands like you pick your teams.” Just one of the hot-takes from today’s D&AD panel discussion with JKR’s Tosh Hall, Jordan Giesler from Kansas City Chiefs, Oana Vlad from The Coca-Cola Company and Roger Dudler from Frontify, where they delved into the world of sports fandoms and how brands can leverage them to build long-term brand success. Got an opinion on unlocking the brand power of fandoms? Let us know in the comments!
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Senior Manager, Athlete Relations & Marketing at The Players' Tribune | Minute Media Global DEI Advisory Board Member + Mi Gente & Allies Latinx ERG | Building Alopecia.Community and The Alopecians (Anime IP)
Love this! Shoutout to The Players’ Tribune team on this one! It's a fascinating discussion - 'Building Authentic Brand Equity in the Athlete Community' - and Jenna Hackerman Klein and Paige Graham are rockstars! Although I wasn't able to attend the event since I'm in Dallas, and it took place in NYC, the insights shared resonate deeply with me and my beliefs on this idea of an Athlete Community. Here are some key points that I've always thought about when I think of athlete brand equity: 1. Trust is Paramount: Athletes are more than just endorsers; they are creative partners. Building genuine trust through transparent and respectful relationships ensures long-term success and mutual growth. 2. Authenticity Wins: Today's audience craves that real talk. Athletes who align their personal values with the brands they represent create authentic narratives that resonate deeply with fans, driving both engagement and loyalty. Just Google "Anthony Edwards" in his latest AE1 campaign with Adidas...brilliant! 3. Cultural Influence: We all know athletes are powerful cultural influencers. Their ability to shape brand narratives and drive cultural trends underscores the importance of collabs (initiated by the athlete) to create more meaningful and impactful stories. 4. Alignment of Values: Of course, successful athlete-brand partnerships thrive on shared values. And when brands and athletes holistically align their missions and visions, it's so much better when it comes to creating compelling and consistent messages. Just wanted to share that. Thank you again to Jenna and Paige for holding it down and leading such a much-needed discussion and for continuously pushing the boundaries of athlete-brand strategy. Platforms like The Players' Tribune are invaluable as we continue to evolve and innovate in this space! I appreciate ya! #AthleteBranding #AthleteBrand #SportsMarketing #Authenticity #BrandStrategy #CulturalInfluence #Storytelling
Our Global Vice President of Brand and Athlete Strategy at The Players’ Tribune, Jenna Hackerman Klein, recently featured on a panel, hosted by The Post, to discuss “Building Authentic Brand Equity in the Athlete Community”. Moderated by our Director of Strategic Communications, Paige Graham, the panel discussion emphasized the importance of trust, authenticity and alignment in athlete-brand relationships, while also highlighting the growing influence of athletes in shaping brand narratives and driving cultural trends. #minutemedia #thepost #brandequity #athletemarketing #culturaltrends
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Crafting a strong brand identity is more than just about what you say; it’s about the lasting impression you leave behind. Your brand speaks volumes about your values, credibility, and reputation, shaping perceptions even when you’re not around. ✨ Let IVLeague Marketing help you shape a brand that resonates with your audience, even in your absence. Connect with us today and let’s build something extraordinary together! 💼 #CMO #FractionalCMO #IVLeague
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Helping keep your brand O'N track! #brand #marketing #strategy
🎥 This visual journey highlights the essence of being 'O’N'—showcasing our commitment to activating your brand with purpose and impact. From new activations to impactful strategies, O'N Creative is here to guide your brand to its fullest potential. Turn your brand O’N with us! #BrandLaunch #ONCreative #IgniteYourBrand
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Dive in and explore this great selection of some of the best performing distinctive brand assets. It brilliantly highlights the art of standing out while connecting with consumers, shaping brand expectations, and remaining consistent over time. An extended read, but packed with valuable insights! 🎯💡 #DistinctiveBrandAssets #Branding #Marketing
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Dive in and explore this great selection of some of the best performing distinctive brand assets. It brilliantly highlights the art of standing out while connecting with consumers, shaping brand expectations, and remaining consistent over time. An extended read, but packed with valuable insights! 🎯💡 #DistinctiveBrandAssets #Branding #Marketing
From the Geico gecko to Coke red, what’s the secret to an enduring brand asset?
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Global brand expert @Ipsos - CEO/Managing Director Inspiring global & local marketers with Insights on Brand Marketing
Smile it's Friday!!! Dive in and explore this great selection of some of the best performing distinctive brand assets. It brilliantly highlights the art of standing out while connecting with consumers, shaping brand expectations, and remaining consistent over time. An extended read, but packed with valuable insights! 🎯💡 #DistinctiveBrandAssets #Branding #Marketing
From the Geico gecko to Coke red, what’s the secret to an enduring brand asset?
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Since activating DV Authentic Attention ®, Club Med drove a 19% higher top-of-mind awareness and 41% higher online ad awareness of their new brand identity. Download our case study to learn how Club Med optimized for attention and impression exposure: https://buff.ly/3K2KEXP
Club Med Drove Stronger Brand Awareness and Brand Favorability with High-Attention Impressions During the “That's L'Esprit Libre” Campaign - DoubleVerify
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Discover the power of distinctive assets in this insightful read! 📚 Understand the role of brand assets in resonating with consumer values, the vitality of staying connected, and the need for consistency in meeting consumer expectations. 💡🚀 #DistinctiveBrandAssets #Branding #Marketing
From the Geico gecko to Coke red, what’s the secret to an enduring brand asset?
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You have seconds to grab your audience's attention—so make the most of it! Discover how creativity drives business growth with insights from the Cannes Lions International Festival of Creativity State of Creativity report: https://lnkd.in/ebJAiSwa #CannesLions #ExperientialMarketing #BrandMarketers #Creativity
Bold creativity can win your brand a coveted Lion at Cannes Lions International Festival of Creativity—and more importantly, it can drive your brand & business growth! Discover how to capture & keep your customer’s attention with creative experiential. Read new insights from this year’s State of Creativity: https://lnkd.in/erAh3ncw #CannesLions #CannesLions2024 #BrandStrategy #ExperientialMarketing #BrandMarketers
