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Are you guilty of not using your Kohl’s Cash? 🤔 💵 Loyalty programs should be a one-to-one relationship between the retailer and the customer. Is the customer redeeming the offer? This is the question retailers should be asking and tracking to determine whether a customer is loyal or not, as Roxanna (Roxy) Couse, Director of Customer Experience at Bloomreach, discusses in the latest episode of Commerce Experience. 🔗 Watch the full episode here or wherever you get your podcasts: https://lnkd.in/eF-ZkEpZ #CommerceExperiencePodcast #loyaltyprograms #customerjourney

Roland Siebelink ⦨

I help founding teams speed up their startups systematically | Founder & CEO, Midstage Institute | Author, "Scaling Silicon Valley Style" | Forbes Coaches Council Member 🌈

1w

Insightful as always, Roxanna (Roxy) Couse! Tracking redemption is key to understanding customer loyalty. 

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