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Continuing my #MarketingMusingsWithTrisha series, let's delve into the recent magic of the Cannes Lions International Festival of Creativity 2024. Though I haven’t yet walked the vibrant streets of Cannes myself, the stories and insights emerging from this year’s festival are inspiring and transformative for any marketer. Cannes Lions is often described as the epicenter for the world's best creativity. This year, it proved its worth yet again by showcasing groundbreaking campaigns and innovative solutions that push the boundaries of what's possible in marketing. As Phil Duncan, Global Design Officer at Procter & Gamble, put it, "Cannes Lions is the epicenter for the world’s best creativity" One of the standout moments this year was the keynote by David Droga, CEO of Accenture Song. Droga emphasized the transformative power of AI in the creative process, stating, "AI is not a competitor but a collaborator, offering tools that unlock new realms of possibility and transform the creative landscape" Cannes Lions is renowned for recognizing work that doesn’t just sell but also makes a societal impact. Beyond the awards and sessions, Cannes Lions offers unparalleled networking opportunities. From beach parties to exclusive dinners, the festival is a melting pot of industry leaders, influencers, and innovators. For any marketer, attending Cannes Lions is an investment in growth and inspiration. It’s a place where you can learn from the best, see the latest trends, and get a firsthand look at the most impactful campaigns. The festival not only celebrates creativity but also challenges us to think differently, act boldly, and create work that resonates on a deeper level. If you’re looking to elevate your marketing game, make sure to mark your calendar for the next edition of Cannes Lions. #cannes #canneslions #marketing #festival #inspiration #event #branding #yearevent #grand #france #wow #awards

Thank you Vistar Media, Raj Lala, and Lucy Markowitz for hosting us at MediaLink Beach at the Cannes Lions International Festival of Creativity. High-performing brands are grounded in strong CMO-Agency-Platform relationships, and I can think of no one better to talk about this topic with than my long-time friend and partner in (marketing) crime Price Glomski from PMG—because we have been having this conversation for almost 10 years. My key takeaways: 🎩 CMO Clout: Despite the click-baity headlines on volatility with the CMO role, our influence is stronger than ever. We're just wearing new (and multiple) hats like Chief Growth Officer and Chief Customer Officer. ⚖️ Brand vs Performance: The swing of the pendulum is over. Everything is brand and everything is performance. Period. Brand teams should be held accountable for higher standards of measurement, and performance teams should be held accountable to higher brand and creative standards and expanded creative testing. 🤖 AI Shift of Focus: In the near term, the focus on AI will naturally be centered around efficiency and streamlining. As the efficiency play levels out (and it will), winning brands and agencies will realize AI is actually an opportunity for differentiation. We will see expansion of investment in tools and all kinds of new roles that don't exist yet. 🤝 Power of Partnership: Despite the short-term cycle of in-housing, relationships with agencies and platforms have never been more important. CMOs should be strategic about the core areas of focus and key capabilities of their internal teams while expanding the capability set with external partners, agencies, and platform teams. The CMO-Agency dynamic should be one where they push each other to stay at the forefront of performance, culture, and innovation. 🔄 Constant Evolution: Sustained success in marketing is about constant evolution to stay close to the customer, maintain relevance, and drive growth. This requires a well-run ecosystem comprised of partners across brand, agencies, and platforms with a shared mindset, alignment of goals, and tight communication. #CMO #Marketing #CannesLions

Ashton Media's Programmatic Summit - A homage to Marks and Spencer.... You can take the girl to the other side of the globe, but you can’t remove the influence of one of the greatest food adverts from the British institution, M&S. IYKYK. If you don’t and you love ads, you’re in for a treat 😊 Link to the M&S campaign in the comments... Cue dramatic voiceover... ...This is not just another industry event; this is the 2024 Programmatic Summit by Ashton Media. This is the convergence of brilliance, where minds intertwine like the most intricate lines of code. This is not just a conference; it's a symphony of innovation and insight, where the digital landscape orchestrates its next crescendo. This is not just a gathering of professionals; it's a curated assembly of trailblazers, thought leaders, and pioneers in the realm of programmatic excellence. This is where ideas don't just echo; they resonate through the corridors of progress. This is not just about networking; it's a vibrant ecosystem of collaboration, where connections are forged and partnerships are sparked, sparking a chain reaction of transformative possibilities. This is not just a showcase of technological innovation; it's a dazzling display of the cutting edge, where algorithms dance and pixels pirouette in perfect harmony. This is where the future of programmatic unfolds before your eyes. This is not just a summit; it's a journey into the heart of the digital revolution. This is where strategies are not just discussed but crafted, where challenges are not just faced but conquered. This is not just an event; it's an immersive experience that transcends the ordinary. This is the 2024 Programmatic Summit by Ashton Media – where the extraordinary becomes the new standard. #programmatic24 #ProgrammaticAdvertising #FavouriteAdCampaigns

MAD//FEST - Fortune Favours The Bold! From the Creativity Stage to the Digi Ads building, we explored a range of marketing insights from industry leaders covering everything from AI and technology to user-generated content and influencer strategies. We delved into the challenges, celebrated successes, and marvelled at new innovations in the dynamic world of marketing. ✍️Some key takeaways from the inspiring talks✍️ "Embrace the messiness. We need to build a culture of experimentation. It’s a crucial formula for business advancement. Things will fail. Own it. Move past it.” Kenyatte Nelson, Michelle Spillane & Michele (Mitch) Oliver "Success doesn’t always require featuring the product; connecting with people on an emotional level fosters strong ties with consumers." Firdaous El Honsali "Collaboration between in-house teams and external agencies enhances creativity and business scalability." Emma Perkins, Emma Sexton, Matt Watson & Shannon Kalkstein #MADFest #MADFest2024 #Marketing #MarketingAgency #Insights #MarketingInsights

Make waves in your industry with Influence Marketing! 💼🌊 Dive into success at our agency and experience the impact of strategic influence on your brand. 🚀🌟  www.onehub.ae #InfluencerAgency #ElevateYourBrand #InfluencerMarketing #authenticcollaborations #InfluencerNetwork #InfluencerRevolution #PowerOfInfluence #BrandAmplification

Thrilled to be a returning judge for The Drum Awards X The Drum - an annual festival honoring the best work, companies, and individuals in marketing and media from around the world. As a juror for the inaugural 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 category, our panel will be evaluating outstanding digital user experiences across websites, mobile apps, and emerging technologies like the metaverse, AR, and generative AI. This category merges elements from last year's Metaverse category, highlighting innovative strategies that enhance engagement, streamline interactions, and set industry benchmarks for impactful digital journeys. As a Brand Strategist & Creative with a focus on storytelling + impact (with an 18-year career in advertising plus 5-years of running Epic Playdate) AND as a mom to a savvy Gen Alpha 10.5 yr old 👧🏻 - I look forward to reviewing the submissions. 🔥 Humbled to join this fine jury for the Digital Experience category: • Billy Seabrook, Sr. Partner, Global Chief Design Officer, IBM iX • Benjamin Lickfett, Global Head of Digital Innovation, Diageo • Arun Nandi, Head of Data & Analytics, Unilever • Stacy Tarver Patterson, Head of Brand Strategy, Code and Theory • Elvis Obanya 🇺🇦, Product Designer, Miro • Kadine James, Global Head of Innovation and Web3, Artificial Rome • Dustin Callif, President, Tool of North America • Ringo Fai, Co-Founder, the door • Michaela Ryan, Digital Strategy Business Director, Publicis Le One • Will McMahon, Head of Innovation & Technology, Spark Foundry • Ela Osterberger, Data, WeTransfer • Christopher Neff, Global Head of Emerging Experience & Tech, Anomaly • Sunil Naryani, Chief Product Officer, Media, dentsu APAC • Vivek Bapat , CMO, Institute for Purpose Driven Leadership • Marcus Oughton, Global Head of Digital Commerce, Clarks • Anthony Yell, Chief Creative Officer, Razorfish • Suraja Kishore, President, BBDO India • Dave Lipp, Director, D2C Business & Strategy, Manchester United • Ryan Norrington, Creative Director, Metavision • Chinmay Kelkar, Head of Transformation, EssenceMediacom • Peter Biven, European Head of Digital & eCommerce, Ford Motor Company ☑️ Enter right here 🔗 https://lnkd.in/gMJzTrQS ⏱️ Extended deadline to enter: July 31, 2024 🏆All categories 🔗 https://lnkd.in/gik2pyVg

XR Extreme Reach is continuing to innovate on behalf of our clients and excited to enable an interoperable data solution that benefits brands, agencies, publishers and measurement partners. Recently, XR and AD-ID, LLC jointly announced that they will be the first companies to implement the IAB Tech Lab's new Ad Creative ID Framework (ACIF), which solves for the ability to track every creative throughout the campaign lifecycle. Next week, XR's Dan Brackett will join the line up at IAB's Video Leadership Summit to unpack the new ACIF initiative, a creative ID standard that will solve for: 📊 Cross-Platform Ad Measurement: Fragmented and inconsistent data creates barriers to accurate counting and managing deduplication across linear and digital channels. 👤 Ad Frequency: Audiences are continuously overexposed to ads, leading to poor experiences and ineffective media investments. ⏱ Creative Reconciliation: Countless hours spent tracking down ad creative, matching data logs and validating campaign information. ❗ Brand Suitability & Publisher Reputation: Audiences continuously experience ads in the wrong context. XR has partnered with AD-ID to make persistent creative IDs a reality today--Watch the quick ACIF video and meet us at IAB VLS in Asbury Park, NJ to learn more!

🇫🇷 What a week at Cannes Lions International Festival of Creativity, and awesome to see influencer marketing take centre stage for the first time ever. The key themes that dominated were the three Cs: Creator, Community, Culture. Now there are waaaay too many takeaways to write and photos to share (blog to come on Disrupt Marketing anyone?), but some snippets that I loved hearing first-hand are:   🌟Storytelling and authenticity are more important than ever. Jill Lyons really hammered this home in a Future Gazers session on Viral Ads. We have to allow creators the freedom to deliver impactful content. 🌟AI (mentioned just a few times 😉) is fostering creativity. The creator economy thrives on creativity. Use it, practice it, preach it. Mira Murati of OpenAI spoke brilliantly on how new technology champions - and challenges - human creativity. 🌟As a brand, engage with your community! This is something E.L.F. BEAUTY and Kory Marchisotto do so well. There is no middleman between the two anymore. Create your fandom by creating a sense of belonging – brands that can do this will thrive. 🌟Accept the speed at which culture moves, and embrace not knowing what we're doing in digital next week. To connect with the next generation, brands need to focus on culture over consumers, as Dr. Marcus Collins put so eloquently. That is how we'll stay relevant. 📸 Photo - me on a cloudy Cannes day at the Mastercard Villa for the TED Conferences and Culture3 event. #CannesLions #CreatorEconomy #InfluencerMarketing #Creativity #DigitalStrategy

In today’s “Tuesday Top Five,” Steve Stoute and #GayleKing explore the concept of cultural capital and its unparalleled impact on the industry. Each Tuesday, we'll be sharing top five takeaways from some of our most impactful sessions from POSSIBLE 2023. Please click the link below to read more! 👇👇👇 #TuesdayTopFive #POSSIBLE2023 #POSSIBLE2024 #FutureOfMarketing #Marketing #Innovation #AdTech #MarTech #Brands #Agencies #Media #Publishers #Creators #Content #Events #Advertising #Creativity #Technology #Expo #IndustryEvents #IndustryLeaders #ThoughtLeaders