After 25 incredible years consulting with giants like Kohl's, Walmart, and Scheels, I've genuinely appreciated the dynamic world of retail marketing. Every day presents a new challenge and a fresh opportunity to connect with consumers. In retail, marketing isn't just a part of the business—it's the heartbeat. The need for constant innovation keeps us on our toes, and if we don't adapt quickly, the consequences are immediate. This high-stakes environment is the ultimate training ground for any marketer looking to hone their skills and make a real impact. #RetailMarketing #MarketingLife #BusinessGrowth
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Hi, I am Rachel Williamson. Lots of new faces here, so an introduction is in order! I have spent the last 3 decades leading retail operations, soaking up every bit of knowledge and experience along the way. Five years ago, I took a leap of passion and became a retail strategy advisor, dedicating myself to supporting retail brands in navigating the complex landscape of the industry. Our niche is helping European brands open successful stores in the US and DTC brands open brick-and-mortar stores. I often hear the same thing… "I have no idea how to run great stores." Listen, we can’t all be good at everything, right? Buying short term talent in the way of a consultant is often the smartest way! So, if you're feeling a bit lost in the world of retail, don't worry – you're not alone, and help is just a message away. Let's chat and see how we can elevate your retail game together! 💼✨ #retailstrategist #retailexpert #retailconsultant #retailadvice #retailoperations #retailstrategyadvisor
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Creative Designer and results-oriented digital marketer with a passion for helping businesses to grow.
🌟 Discover the Hidden Key to Walmart's Retail Reign! 🛒✨ In the vast landscape of retail, one name reigns supreme – Walmart. But what if I told you there's a secret marketing strategy behind their unmatched success? Join me on a journey into the world of Walmart's retail magic, and prepare to be inspired. 📖 Chapter 1: The Visionary Dreamer Long ago, in the heart of America, a visionary named Sam Walton dreamed of a store where hardworking folks could afford quality goods. This dream laid the foundation for Walmart's future. 📖 Chapter 2: The Hidden Gem Walmart's secret weapon is its commitment to "Everyday Low Prices" (EDLP). It's not just a slogan; it's a way of life. They vowed to offer unbeatable prices, day in and day out. 📖 Chapter 3: Building Trust Consistency became their mantra. Shoppers learned that Walmart was a place where they didn't need to chase sales or clip coupons. Trust in EDLP was born. 📖 Chapter 4: The Global Phenomenon As Walmart expanded, so did EDLP. It became a global phenomenon, transcending borders and cultures, and resonating with customers worldwide. 📖 Chapter 5: The Ripple Effect Competitors were left scrambling. Walmart's low-price promise forced others to step up their game, benefitting consumers everywhere. 📖Chapter 6: The Power of Price Leadership Walmart's secret marketing strategy wasn't just about pricing; it was about leading with value. It set a standard that has transformed the retail industry. 📖 Chapter 7: Join the Retail Revolution Today, Walmart's EDLP strategy is an industry benchmark, reshaping how businesses connect with customers. It's a testament to the power of customer-centric marketing. ✅ The Key to Success Walmart's secret isn't locked away; it's right there, in every aisle, on every shelf. Their commitment to "Everyday Low Prices" is the key to their retail reign. ✅ Stay Tuned for More Want to dive deeper into the Walmart success story? Stay tuned for an upcoming carousel where we unravel the strategies that made Walmart an icon of retail excellence. #WalmartSuccess #RetailInnovation #MarketingMagic #CustomerCentric #EDLP #RetailReign #UnlockingSuccess #StayTuned
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This article captures what I love about retail. These ideas seem simple (and maybe even a bit silly), but they bring real joy to people’s everyday lives. At its core, retail is just fun! #LoveMyQRGJob
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In Cincinnati, walking a Kroger store. From my perspective, Kroger is doing amazing things within retail technology - don’t underestimate their position in the market. Reflecting on my walk, one of my favorite things about walking stores is talking to employees. They will be brutally honest with you about the ease of use, frustrations, and overall opinion of a solution. The overarching pain point for associates when asked, had to do with tagging shelves… A lot of people don’t know, but tagging shelves is a weekly event for most retailers. On average, it takes about 40 man-hours to just tag a store. On top of the time commitment, “tagging” is a highly specialized job in a highly volatile labor market. This means that store managers are having to step in and tag shelves themselves on top of managing stores, employees, and assisting customers. I could go on and on, but if you’re in the retail, CPG, and vendor community - you should be aware of the opportunities that are coming from transforming the shelf edge - especially as it 1) helps associates 2) creates new abilities to engage with customers in a more meaningful way. #retailsolutions #retailmedia #designthinking #innovation
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One of the most important roles of a #retailer or #brand is to curate an assortment of goods and services that reinforces its brand positioning. There's no blanket rule on whether to have more vs. less choice; it's really what makes the most sense for your brand, your customers / consumers, and your business. "Pruning the garden to let the better plants grow" (aka assortment editing) is an important activity for every brand. So is having a pipeline of new / innovative products that create excitement and encourage consumers to try / buy. Finding the balance, knowing where to place bets., and having the discipline not to sway too far in either direction are some of the toughest challenges of the senior executive team. Macy's president and CEO-elect Tony Spring may be right when he told analysts that “the customer today does not want an endless aisle; they want the best aisle.” The focus should be on "variety vs. redundancy." And for most retailers, it also depends on what products you make, buy, and stock yourself vs. what you offer via a #marketplace of third-party sellers. From what I've seen over the past few years, larger brands have been much more focused on the pruning than on the pipeline, which has created opportunities for smaller brands to fill the void. https://lnkd.in/eFy8BgFg
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My take on the The Wall Street Journal article is certainly more from the perspective of the multi-brand / department store retailers who have used #marketplaces & concession models to expand their assortments with assumed low risk (versus traditional wholesale buying). However, consumers are lost in the vast array of products; overwhelmed by choice (ie, Netflix) Assortments are no longer curated, localized, edited down. There’s no strategy, no story. When a retailer tries to appeal to everyone, they appeal to no one. There needs to be a return to smart buying and curated assortments. Less can be more.
One of the most important roles of a #retailer or #brand is to curate an assortment of goods and services that reinforces its brand positioning. There's no blanket rule on whether to have more vs. less choice; it's really what makes the most sense for your brand, your customers / consumers, and your business. "Pruning the garden to let the better plants grow" (aka assortment editing) is an important activity for every brand. So is having a pipeline of new / innovative products that create excitement and encourage consumers to try / buy. Finding the balance, knowing where to place bets., and having the discipline not to sway too far in either direction are some of the toughest challenges of the senior executive team. Macy's president and CEO-elect Tony Spring may be right when he told analysts that “the customer today does not want an endless aisle; they want the best aisle.” The focus should be on "variety vs. redundancy." And for most retailers, it also depends on what products you make, buy, and stock yourself vs. what you offer via a #marketplace of third-party sellers. From what I've seen over the past few years, larger brands have been much more focused on the pruning than on the pipeline, which has created opportunities for smaller brands to fill the void. https://lnkd.in/eFy8BgFg
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Founder- CEO @ Inception Retail Group | Sr. Executive/Board Advisor | Keynote Speaker | Defining The AI In Retail | Author
Do You Have A FORMULA X For Retail Survival, or is it Formula ABC? News of SAKS buying Neiman Marcus prompts this post. My view is that department store survival depends on finding refuge in an infrastructure that allows for a sustainable business model to exist and compete. However, the opportunity of M&As has always been believed to be synergies. Most come with changes to the back of the house and operations. As much as organizations try to keep brands separate, cultures merge, and one brand can lose to others in the portfolio. And the size of organizations shrinks. Other changes in these environments include marketing, merchandising, buying, and design in the name of synergies, but that doesn't always work; in fact, it seldom works. Strategies overlap and are ineffective. There is only one formula in retail. It must be a brand that can keep itself relevant with consumers who, in turn, see it as the place for X, whatever that means to them. However, retail brands struggle to find Formula X and settle for other ones that usually don't prevail. They are often not innovative or have become lackluster. Department stores started losing their edge with the Walmart Effect. They felt compelled to mimic what Walmart was doing. Once in that space, there was no turning back. Why did they chase this strategy? Consumer economics were changing, and Walmart could meet them. To meet those prices, Department Stores had to cut costs, and ultimately, service and executive talent paid the price as well. In my experience, struggling retail brands use the same generic formula, ABC, which is "Avoid-Blame-Copy." Avoid the real issues, Blame external factors, and Copy Competitors. After three decades of leading, building, and turning around retail brands, work on finding your own Formula X. #retailing #strategy #ceo #technology #innovation
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They will tell you that in order to build a CPG brand… ->You need to be in Boulder, Austin, or LA. ->You shouldn’t self-manufacture. ->You shouldn’t sell in a crowded category. ->You need to have prior CPG experience. ->You have to 'play the game' with the big distributors. ->You need to get an expensive booth at Expo every year. ->It's all about scale, scale, scale. ->Purpose is great, but can it scale in to Walmart? ->You need to always be thinking “how can I make it cheaper?”. What they don’t tell you is to… ->Do what makes you happy. ->Do what feels right to you. ->Have conviction. Don’t waiver. ->Have purpose. Don’t stray from it. ->Have integrity. Don't compromise it. ->If it sounds bizarre, it is. ->If it doesn’t seem ethical, it's probably not. ->Trust your gut. ->All that stuff in the first paragraph is BS. ->Did I mention just do what makes you happy?
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Great minds think alike... On a routine visit to a Minneapolis lululemon, we caught a glimpse of a familiar face - retail strategy luminary Eliyahu M. Goldratt - peering out from the cover of his book, The Goal. Eliyahu's book explains his seminal optimization method - Theory of Constraints - which not only guides Onebeat's inventory optimization approach but is also required reading for management teams at retail giants like Amazon and more, where TOC informs decision-making for operational processes. Lululemon Founder, Chip Wilson, recommends "The Goal" for its insightful and engaging depiction of manufacturing bottlenecks and opportunities, and has the book proudly displayed on the shelves at US retail locations. We at Onebeat enthusiastically echo his reading recommendation to retailers of every kind and size, but if your biggest constraint is time, you can get up to speed on the precepts of TOC quickly in our webinar on Theory of Constraints in retail contexts. Access it here: https://lnkd.in/dzFk75wi #theoryofconstraints #retailtech #thegoal
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A Common Myth is that should want to be in Mass retail like Target or Walmart. I can give you dozens of reasons why many brands absolutely should NOT rush to distribution here. If you aren't careful and haven't planned your business to the gnats ass a failed launch at either of these retailers can bankrupt a brand. I believe these retailers are critical for CPG brands to achieve mass volume and success BUT don't rush in w/o a near-perfect understanding of the financials, operating model, and your plan to succeed.
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