Billboard Connection’s Post

In the media world, we cannot ignore elections. The dollars that flood the market every two years do more than just annoy us, they have a direct business impact. Advertising becomes less effective as it competes for noise and attention in a screaming match with negative polarizing content. The cost impact varies wildly by state but can drive up CPM's and TRP's but as much as 3X. Do your research and set expectations now on the impact with your stakeholders. Here's a few helpful tips our team put together that are worth a read: https://lnkd.in/gp9mnR4Z

Timing is mission critical for Political Ad campaigns. Check out JamLoop's case study for one of our political agency clients and how we turned their campaign around in less than 24 hours... on Christmas Eve! #political #streamingmedia #politicalcampaigns #advertising #mediabuying #elections2024

During an election year, marketing initiatives must be aligned to fit and capitalize on a changing political environment. This means targeting audiences in unique ways across media to advantage your brands. Companies need to be nimble and targeted while at the same time being agile in their approach relative to creative content in order to maintain and grow brand equity and trust.

For media professionals, the memories of the chaos the 2020 Presidential election brought on traditional and digital advertising are vivid. Explore some top solutions to ensure your brand's voice is being heard in heavy political markets in 2024! #Media #Advertising #Election2024

Optimize your media strategy in the 2024 election cycle. Learn key tactics for non-political advertisers to be heard over the political noise. Read the blog: https://hubs.ly/Q02Bq1ZL0

Optimize your media strategy in the 2024 election cycle. Learn key tactics for non-political advertisers to be heard over the political noise. Read the blog: https://hubs.ly/Q02Bq1ZL0

See attached article for ways to help your clients continue their plans at optimum levels despite all of the political activity. Please reach out to discuss ways that Media Now can help.

With an election in November, there are A LOT of political ads on almost all of the media outlets. Except for public media. We don't accept political ads. The article from @GreaterPublic below has more information about that. So, do you want your message to be heard and not lost in all the political ad noise? Consider KPR.

June 27th marks the first #presidentialdebate of this election cycle, amplifying the already bustling #online landscape with political fervor. Amidst this #election year chatter, brands face the challenge of maintaining visibility and relevance. How can you stand out? Our latest #blog delves into strategies for optimizing #programmaticadvertising, ensuring your brand remains impactful throughout the #election cycle.

The political ads have already started in Arizona. NPR and KJZZ 91.5 FM Phoenix and KBAQ 89.5 Fm do not air any political/attack ads. Ahhhhhh. Like a breath of fresh air. Check out our blog to learn more about how political advertising impacts your business - even if you're not affiliated with politics!