BIC’s Post

Last week, we celebrated a remarkable milestone as our BIC Violex plant in Athens, Greece, marked its 50th anniversary. Established in 1952 and officially part of the BIC family since 1974, this incredible facility has grown to become our largest blade excellence production unit worldwide, producing an astounding 25 million shavers per week and home to over 1,500 dedicated #TeamBIC members. In the words of CEO Gonzalve Bich, BIC Violex is “a beacon of innovation and excellence, a cornerstone of our global shaver production, and a testament to our enduring commitment to quality. The next 50 years hold great promise and potential, and we will continue to innovate, adapt, and grow, building upon our legacy of excellence.” Thank you to everyone who contributed to making this a truly memorable celebration! Also thank you to French Ambassador in Greece, Laurence AUER, President of the French Hellenic Chamber of Commerce and Industry, Laurent THUILLIER, and Chairman of the Board of Directors of the Hellenic Federation of Enterprises (SEV), and Spyros Theodoropoulos for joining us in celebrating this remarkable milestone. Here's to 50 years of excellence and to the countless more that await. #Anniversary #Innovation #BICViolex

It’s lit! We're excited that our latest “Lit Games” BIC EZ Reach Lighter spot landed in ADWEEK featuring the dynamic duo of Martha Stewart and Snoop Dogg. The exclusive article celebrates the spot for its strategic cultural relevance, engaging storytelling and playful banter of our brand partners. Read the full article and watch the spot here: https://brnw.ch/21wL5Iq

Building an environment where everyone feels empowered to be their authentic selves is what we strive to create for all members of #TeamBIC. As we celebrate #PrideMonth, we're reflecting on the meaningful strides we've made in fostering a culture of inclusion and belonging. 🏳️🌈 From empowering our team members to embrace their unique perspectives to advocating for inclusion through initiatives like our #DEI Allyship program and PRIDE employee resource group, our dedication to diversity and inclusion extends beyond the month of June. As Pride Month comes to a close, we recognize that our work is far from over. Our commitment to the growth and well-being of our team members continues to inspire how we support the #LGBTQIA+ community and create a workplace where everyone feels seen, heard, and valued for who they are. 🤝 Check out our #careers #blog to learn more about #allyship in action: https://brnw.ch/21wL15o #Pride #OneBIC

The BIC Creators series continues with Ivorian artist Josué Comoe, an artist who discovered his passion for art later in life. Josué, who describes himself as a quiet person, found a powerful canvas to express his thoughts and emotions within his art. For him, the creative process is not just about making something visually appealing; it is a profound way of discovering and being true to oneself. "The very exercise of creation is about finding yourself," Josué shares. "Each time we encounter a new part of ourselves." In his creative process, Josué mixes different inks to develop textures that bring his vision to life. He finds BIC pens particularly fascinating for their straightforward and accessible nature. "BIC pens have something very frank and interesting about them.” Josué Comoe's work celebrates the power of art to transform simple materials into something extraordinary, reminding us that creativity knows no bounds. #BICCreators #BIC #Arts Alix Dufour Josué Comoe Severine Beaudot

We are proud to recognize and celebrate the contributions of our female team members around the globe on International Women in Engineering Day. 🎉 When our team members feel empowered to bring their unique perspectives and experiences to the table, we strengthen our ability to innovate and deliver to our consumers around the globe. It’s why we are committed to building diverse teams, fostering an inclusive work environment and uplifting #WomenInSTEM. 🌏 Thank you to all the women working across our organization to bring simplicity and joy to every day life. Tag a member of #TeamBIC in the comments below to show your gratitude. 👇 #INWE #Engineering #DEI

📰Our CEO Gonzalve Bich was featured in Fortune's #ViewFromTheCSuite column where he discussed how #BIC is driving innovation across our razors like EasyRinse, to longer-lasting lighters like EZ LOAD and new forays into temporary tattoos with Inkbox and Tattly. Read the interview: https://brnw.ch/21wKP8b #BICInnovation #FlameForLife #HumanExpression #SkinCreative

To help launch our Flex 2 shaver line in #Nigeria and foster conversation around confidence, BIC tapped artists and influencers as part of its "Show Your Flex" campaign in the region. The multi-part video series allows audiences to hear personal stories from Saga Deolu, Ric Hassani and Aproko Doctor about what drives their pride, confidence and unique success. Take a few minutes to enjoy the full series on BIC Africa's YouTube channel: https://brnw.ch/21wKNA4

As #FathersDay is celebrated in many parts of the world this weekend, we’re thanking all the dads and caretakers who enrich our lives with their love, guidance, and support. 🧡 Happy Father’s Day to all the incredible father figures out there, especially those who are a part of #TeamBIC! Learn more about the ways we strive to create a workplace that supports every member of our team on our #careers #blog 👉 https://brnw.ch/21wKM6S

For 2023 #AFCON (Africa Cup of Nations), #Africa’s biggest sporting event of the year, we designed special edition décor #lighters to help fans show off their joy, pride and passion for their football teams. Millions of fans from across Africa engaged with BIC’s Light Your Passion campaign and helped illuminate stadiums across Ivory Coast. Here's a peek at the campaign we launched in the region that drove increased interest in #BIC lighters.