Interested in learning how to become unconditionally consumer-first? Check out 'Your Consumer Responsibility,' https://fro.gd/3UGgxKM the latest in the popular Chief Challenges series from frog, part of Capgemini Invent. I’m proud to have shaped and directed this multimedia campaign and 'The New Rules of Engagement'—the free, downloadable report which sits at its heart. This is truly a subject that’s close to my heart: supporting our clients as they move towards delivering unconditionally is something that’s really important to me. It's also something that’s easier said than done. With more pressures, coming from more angles than ever before, organisations today must get creative in order to stay on top. For marketeers and commerce specialists alike, the latest waves of change mean that encouraging and cultivating a responsible consumer base is becoming a primary activity. This report is an attempt to get to grips with some of the overarching challenges, as well as sharing some of the main solutions. Amid the complexity, one thing is clear: it’s time for brands to better understand the new rules of engagement between consumer and brand, unlock growth and raise the standard for experiences. Click here to explore the report today: https://fro.gd/3UGgxKM Gagandeep Gadri Kerry Lee Christopher Baird Matthew Gratze Sharon Jiggins
Really interesting to be part of the debate - consumer insight is a brand's magic dust...
Managing Director of frog and Head of frog United Kingdom
2moBhavesh Unadkat thanks to you and the team for a super insightful report about the future of consumerism