BevNET.com’s Post

The power of branding explained by White Claw: The number one hard seltzer brand reinventing flavored seltzer.   Seltzer or carbonated water isn't new - brands like San Pellegrino, Orangina, Topo Chico, Peñafiel; have been around for centuries - but when it comes to flavored seltzer (not to be confused with soda) there're different sources citing 40+ years of innovation since the Original New York Seltzer company launched their product line. No artificial flavoring, non-caffeinated, and no artificial coloring – a winner!   Circling back to White Claw, why is it such a newsworthy conversation? Well, they recently launched their non-alcoholic hard seltzer (just seltzer?) and some avid seltzer enthusiasts have been diminishing this product line.   Claiming something is 0.0% when you found success with alcoholic beverages – and even putting out in the market stronger versions – is bold, strategic, and customer centered.   White Claw saw a gap in their portfolio; the brand has been praised for their original and tasty flavor combinations, but they were missing targeting non-drinking population (by whichever means and reason behind it) that was excited by the lifestyle behind drinking White Claw. Beacuse, YES! White Claw founded its success by developing interesting storytelling for their products and allowing consumers to create communities behind it. This product launch is a win for the brand, even when memes, jokes, and stand-up comedians are flooding the internet with biased (mis)information. #ProductInnovation #WhiteClaw #HardSeltzer #FlavoredSeltzer #BrandManagement

Brand development • Packaging design • Packaging upgrades • New brand development • Brand upgrading #findwinesolutions #branddevelopment #winebusiness #businessgaols #solutions #wine

Brand development • Packaging design • Packaging upgrades • New brand development • Brand upgrading #findwinesolutions #branddevelopment #winebusiness #businessgaols #solutions #wine

Dead rats, frozen fingers and crises of confidence: What must a brand do? Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating. Anup Sharma, Lloyd Mathias, Nisha Sampath comment. ✍ Payal Gwalani #e4m #brands #controversy #foodsafety #news

Look for inspiration outside of the known. Leveraging outside of category packaging can help expand your brand's reach AND disrupt the current market shelf. Danlac, a dairy company based in Peru, wanted to extend their brand into an adjacent category - Greek Yogurt. Greek Yogurt is prized for its health and wellness benefits, but most often comes in single-serve portions at a price premium. Following the lead of its existing products, Danlac decided to offer a multi-serve package that could be shared among family and friends, but could not find anything in the existing market that offered a suitable packaging solution. At O-I, we were able to offer an answer from an adjacent food category in a stock container that was quick to deploy to market. By looking outside of existing yogurt stock jars, Danlac crafted a new space in Greek Yogurt centered around an entirely new price position. The package is topped off with the beautiful Danlac branding that ties it back into the overall brand family with a consistent and trustworthy identity. #packagingdesign #GlassPackaging #Dairy #GlassIndustry #IndustrialDesign #ChooseGlass #Disrupt

In this insurgent brand spotlight with Whipstitch Capital, we spoke with Brian Rudolph, who cofounded the chickpea pasta and pizza sensation Banza with his brother, Scott, in 2014. Discover how Banza transformed the pasta category. #insurgentbrands

Dead rats, frozen fingers and crises of confidence: What must a brand do? Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating. Anup Sharma, Lloyd Mathias, Nisha Sampath comment. ✍ Payal Gwalani #pitch #brands #controversy #foodsafety #news

CEREASLY SEXY. 🥣 The opposite of bravery isn’t cowardice, it’s conformity and in the CPG industry, there are vast seas of sameness. There are untold benefits to zigging while a category zags, but the key to standing out isn’t simply being different for different's sake, it’s being different in the right ways that challenge a category without alienating consumers. This principle was at the heart of our recent brand creation Best Behavior Cereal, a high protein, low-sugar cereal created in partnership with Redbud Brands. Our case study is live on our website, head over and give it a quick read. #CPG #CPGIndustry #packaging #packagingdesign #branding #branddevelopment

#nutella vs #ferrero brand. Nutella has become a much bigger brand than Ferrero itself, it has become a synonym of chocolate spread and despite the number of companies trying to get a slice of the cake, the unhealthy claims, the brand is untouchable. Only yesterday I saw an advert of a new product for a competitor claiming "45% of nuts and very few other ingredients" called chocolate spread. Will it work? Don't think so. Is it possible to lure consumers away from Nutella, yes, but not with a chocolate spread made with 45% of nuts and a very few other ingredients #branding #marketing #strategy #brandingstrategy

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐡𝐨𝐭, 𝐦𝐞𝐝𝐢𝐮𝐦, 𝐨𝐫 𝐦𝐢𝐥𝐝 𝐬𝐚𝐮𝐜𝐞? 𝗛𝗼𝘁 𝗦𝗮𝘂𝗰𝗲: The Standout Maverick Just like the fiercest of hot sauces, you’re not for the faint of heart. You're the brand that dares to be radically different, challenging norms and embracing risk with open arms. Your strategies are bold, your ideas unconventional, and your execution impeccable. You stand out in the crowd, not just for the sake of being seen, but to make a statement that resonates long after the initial impact. This is where innovation meets audacity, creating a fiery mix that's impossible to ignore. 𝗠𝗲𝗱𝗶𝘂𝗺 𝗦𝗮𝘂𝗰𝗲: The Forgettable Medium sauce brands offer a hint of innovation, enough to differentiate them momentarily, but not enough to be memorable or warrant a second helping. They find a safer path, avoiding the extremes, resulting in an experience that's pleasant yet ultimately forgettable. 𝗠𝗶𝗹𝗱 𝗦𝗮𝘂𝗰𝗲: The Unnoticed “Me-Too” Mild sauce brands blend into the background, making minimal changes that keep them in the realm of the familiar. Their approach is cautious to the point of being unnoticed, often seen as just another "me-too" brand without distinctive qualities to set them apart. 𝗡𝗼𝘄, 𝗶𝘁'𝘀 𝘆𝗼𝘂𝗿 𝘁𝘂𝗿𝗻 𝘁𝗼 𝗮𝘀𝗰𝗲𝗻𝗱 𝘁𝗵𝗲 𝗿𝗮𝗻𝗸𝘀 𝗳𝗿𝗼𝗺 𝗠𝗶𝗹𝗱 𝘁𝗼 𝗛𝗼𝘁: Innovate with a groundbreaking pricing model Venture into uncharted marketing territories Unleash a product or service that disrupts norms Pivot with a sensory strategy that sets you apart The recipe for success isn't written in the tried and tested. It's crafted in the courage to experiment, to question, and, most importantly, to get different. The road less traveled is where your business finds its unmatched stride.