Bethany Siggins, AICI CIC’s Post

Watch this! 🚨 This satirical ad from SNL perfectly captures the reality of our relationship with fast fashion and fast fashion brands. 😈 We seek to save money, and they eagerly meet that demand. 😈 We crave instant gratification, and they enthusiastically cater to our desires. 😈 We overlook how and by whom these items are made, and they are more than happy to keep us uninformed. While it may be humorous, this ad conveys a crucial warning to fashion consumers. Beware of the dangerous consumption habits we perpetuate. https://lnkd.in/e68vrwTi

There's a shopping frenzy coming: people worldwide are gearing up for gift-giving! 🎁 It's prime time to push luxury gifts, but are randomly placed banner ads the right way to do that? Take our example below for inspiration, where our SemanticHero technology matches a contextually relevant video on fashion with a mid-roll ad for perfume. Learn more about our formats and brand-safe, matched content that bestows gift-givers with the luxury of privacy-protecting, relevant advertising! https://lnkd.in/eBpubWdS #digitaladvertising #christmasadvertising #fashion #contextualtargeting

Creator merch is mostly rubbish. While the website may seem decent and the products passable at first glance, delving deeper reveals a different story, as evidenced by Trustpilot reviews. Late or nonexistent shipments, inferior quality, and poor communication from customer support are all too common. It's astonishing that these merch companies, entrusted with representing creators' brands, neglect their most crucial asset—the customer. Our approach takes the long view. We aim to cultivate lasting value for our clients by prioritising the customer experience. Focusing on adding enterprise value, with a brand-led approach. Don't compromise your personal brand by aligning with a subpar merch partner. #merchbrands #creatormerch #influencermerch #clothingmanufacturing #streetwear #fashion

SNL recently aired a skit featuring the ex-crush of the internet Jake Gyllenhaal (yee-len-haal) that humorously yet critically exposes the issues plaguing the fast fashion industry. The music video highlights deceptive "sustainable material" claims and underscores the environmental and social harms perpetuated by the industry. It also emphasises the role of social media in promoting this fast-paced consumption culture, making the skit particularly for those who haven't taken the red pill, giving a much needed "fit check" to their ideas of fashion ( P.S - slight matrix reference here) Streetwear, initially a subcultural statement for the youth, outcasts and artists by re-purposing excessive military clothing left after the end of WW2. After the emergence of this aesthetic from the last few years in mainstream media has become the almost perfect FOMO tool to push profits and justify unsustainable supply chains in the fashion world. However, there is hope. Emerging brands and vigilant consumers are demanding accountability. Celebrities are also setting examples by repurposing outfits and wearing vintage pieces at high-profile events like the Met Gala and Cannes Film Festival, promoting sustainable practices. Media coverage and public discourse are crucial for challenging consumer habits. SNL’s skit is a powerful example of how humor can provide critical insights and foster reflection on our fashion choices. Thanks to Naomi Sara for dropping this in my feed and enlightening me. https://lnkd.in/dE6NBqM9

The Art of Selling Through a Screen: Mastering Live Stream Shopping: Learn how to effectively sell products online through captivating storytelling and expert tips. Discover the power of conveying benefits and creating visualizations for a successful live stream shopping experience. Unlock the strategies and processes to connect with your audience and boost sales. with Cityline Fashion Expert and Stylist Iva Grbesic and Dawn Chubai #LiveStreamShopping #SellingOnline #ProductSellingTips #ProductVisualization #EcommerceSuccess #ExpertAdvice #dawnchubai #cityline #ivagrbesic #OnlineBusiness #internationalwomensday #IWD2024

Fashion is an industry that thrives on the edge of creativity and controversy, consistently pushing the boundaries of what is acceptable in order to provoke thought, evoke emotion, and ultimately, sell products. In this exploration, we delve into some of the most contentious advertising campaigns from across the globe, ranked by the degree of public and institutional backlash they received. These ads, often polarizing and always memorable, serve as a testament to fashion’s power to challenge societal norms and ignite debate. Join us as we journey through the annals of advertising history, examining the campaigns that have stirred controversy, sparked discussions, and sometimes, even led to change. #fashion https://lnkd.in/gt4vQVrZ

🌟 FashionRelated.com: A Prime Digital Asset for Fashion Enthusiasts! 🌟 👗 Direct & Intuitive - A domain that speaks for itself! Anyone hearing about FashionRelated.com instantly gets it: premium content and services centered around fashion. 📈 Boosting Brand & Growth - This isn’t just a domain; it’s your brand's digital signature! The trust and authority that come with it can skyrocket your brand's equity and drive growth. 🕰 Vintage Touch: Since 2006 - A domain with history adds credibility. Embrace the classic appeal of a domain registered way back in 2006. 💰 Historic Sales Indicate Value - Just consider: FoodRelated.com: $3,510 BusinessRelated.com: $3,150 FashionCurator.com: $1,995 ...and the list goes on! 🔥 Limited-Time Offer by EdgyBranding.com - Secure this asset at a fantastic price of $2,378! Dive in at FashionRelated.com or explore other premium domains at EdgyBranding.com. #Fashion #Branding #DomainNames #FashionIndustry #DigitalAsset #EdgyBranding #Branding

Let's decode the story of : SNITCH Who is Snitch? - Trendy, affordable and high-quality men's clothing - Caters to the modern man who values style and convenience Marketing Strategy Highlights: ⏺ Trend-Driven Approach: Snitch stays ahead of the curve by constantly monitoring fashion trends and quickly bringing them to market. This agility allows them to meet the ever-changing demands of fashion-savvy consumers. ⏺ Strong Online Presence: With a robust e-commerce platform and strategic use of social media, Snitch effectively engages with its audience, providing a seamless shopping experience and personalized content. ⏺ Influencer Collaborations: Partnering with influencers and fashion bloggers, Snitch amplifies its reach and builds credibility. These collaborations help showcase their products in real-life scenarios, making them more relatable and appealing. ⏺ Customer-Centric Marketing: Snitch places a strong emphasis on customer feedback and experience. They use data-driven insights to tailor their offerings and ensure customer satisfaction, fostering brand loyalty. ⏺ Sustainable Practices: Recognizing the growing importance of sustainability, Snitch is committed to incorporating eco-friendly practices in their production processes, appealing to environmentally conscious consumers. Why Snitch Stands Out? Snitch's blend of affordability, quality and trendiness, combined with a savvy digital marketing strategy, sets it apart in the fast fashion industry. They understand their audience and consistently deliver on their brand promise. https://www.snitch.co.in/ #BrandStory #MarketingStrategy #FashionIndustry #MenFashion #FastFashion #Snitch #MarketingAgency #StayTuned #Inspiration

🚨Launch Alert https://lnkd.in/gp3yS7eq IndieFinds - Discover & Suggest Premium and Affordable homegrown brands that give international brands a run for their money. Suggest your favorite homegrown brands to feature them on the site to help others elevate their taste. Background - It all started when I went looking for a pair of sneakers that don't dent a hole in my pocket. Then I discovered Comets and many more brands. I thought of documenting them so the list can help people like me who find themselves stuck with the same overpriced brands. #productlaunch #brands #homegrownbrands #apparel #sneakers #bags #reactapp #vercel

This week's #PerformanceCreativeoftheWeek is one of many ads made by our Performance Studio for Oliver Bonas to promote their fashion range. In a move from highlighting hero products to broader seasonal ranges within collection ads, we increased CTRs to over 3%! A few things we love about this example: 💃 Simple straightforward focus on the models and what they are wearing is key here. We moved away from fast paced transitions and allowed enough time to admire the references. ✨ At the same time we added a bit of spark with some pleasing transitions and split screens to break it up and keep interests high. 🎞️ Yet another example of blending footage with imagery, using split screens and panning for a seamless blend of content styles. What do you think?! #ecommerce #paidsocial #creative