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Half of all traffic to B2B blogs & sites comes from LinkedIn. Half. B2B sales people must adopt new human-centric digital approaches or fail. 1) Leverage social media platforms to build conversations. See the infographic below to see why I recommend LinkedIn for B2B diamond, gemstone & jewelry sales 2) Meet customers where they are online. Some people in our industry are not on LinkedIn. You can tell immediately by looking at the All Activity section on their profile. If they’re not there… don’t waste your time trying to connect with them there. Think of where they will be. Facebook? A Women's Jewelry Association (WJA) forum? An industry group webinar? Join the groups, webinars, seminars they attend and participate by sharing your knowledge and adding value with your comments and content. 3) Build a community through content. Without “See, Touch, & Feel” our world is now all about “Know, Like, & Trust”. If you don’t reveal and share who you are authentically, you’re giving no one the chance to decide if they LIKE you, let alone trust you. Wake up and join the omnichannel sales driving age. If you are not leveraging digital approaches to develop relationships your competition is eating your lunch. If you’d like our help with this, DM me. #Jewelry #Diamonds #Gemstones #BusinessStrategy #DigitalStrategy

Half of all traffic to B2B blogs & sites comes from LinkedIn. Half. B2B sales people must adopt new human-centric digital approaches or fail. 1) Leverage social media platforms to build conversations. See the infographic below to see why I recommend LinkedIn for B2B diamond, gemstone & jewelry sales 2) Meet customers where they are online. Some people in our industry are not on LinkedIn. You can tell immediately by looking at the All Activity section on their profile. If they’re not there… don’t waste your time trying to connect with them there. Think of where they will be. Facebook? A Women's Jewelry Association (WJA) forum? An industry group webinar? Join the groups, webinars, seminars they attend and participate by sharing your knowledge and adding value with your comments and content. 3) Build a community through content. Without “See, Touch, & Feel” our world is now all about “Know, Like, & Trust”. If you don’t reveal and share who you are authentically, you’re giving no one the chance to decide if they LIKE you, let alone trust you. Wake up and join the omnichannel sales driving age. If you are not leveraging digital approaches to develop relationships your competition is eating your lunch. If you’d like our help with this, DM me. #Jewelry #Diamonds #Gemstones #BusinessStrategy #DigitalStrategy

There are people in your network ready to give you money. Why won't you take it? Unless your account is brand new or you have less than, say, 1000 connections; I can assure you there are interested buyers within your network. Here's how to go after them: - Go on Sales Navigator and filter through your 1st connections to get to people who fit your ICP. - Build a lead list with those people and message them something along the lines of: "Hey, John, since we last spoke we helped X brand increase their LTV by Y amount with our Z process. I have a quick Loom video going over the process. Interested in taking a look?" John has 0 reasons to ignore you. You'll get responses. What's great about this is you can segment these based on the sales assets you have in backlog and make evergreen messages that look personalised. For example, if you sell to ecom brands and have case studies across multiple industries, you can send different message templates to skincare, F&B, apparel, etc. Send this task to your sales team this week and you'll see warm leads trickling in.

Livestream selling or live selling is simply selling and demonstrating your wares online through live video usually on a social media platform. It is mostly used in retail, particularly in fashion where the host live seller tries out the merch. Aside from making your brand more relatable, live selling also works wonders in driving sales. Interested how your brand and products can benefit from live selling? Discuss it with #DropshipPH. Email us at info@dropshipph.com #onlinebusiness #ecommercebusiness

𝗠𝘆 𝘀𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗿𝗮𝗺𝗽𝗲𝗱 𝘂𝗽 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 🤫📈 Nowadays, personalisation plays a key role in the sales process. There are so many reasons why, as it has a significant impact on your customers: 💛 increased trust through a feeling of appreciation ✨ perceived relevance through exclusivity 💪 subconscious feeling of control and effectiveness 🔎 strengthend interest by standing out from the daily information overload But how can your company deliver meaningful and effective personalisation? 💡 Join our free webinar and find out! You can find the link to register in the comments. #webinar #personalization #sales #success #customerloyalty #customerexperience #commerce #ecommerce #beauty #beautymarketing

Sales promotions are a powerful tool for driving growth and capturing the attention of your target audience. Whether you're looking to clear out old inventory, launch a new product, or simply increase brand awareness, a well-crafted sales promotion can make all the difference. #MKTG5519 #SalesPromotion #MarketingStrategy #BusinessGrowth #SalesBoost #CustomerEngagement #MarketingTips

Top 3 problems of mid-size jewellery retailers The stated problem is rarely the real problem 1) Lack of second level leadership Real problem: Business owner unwilling to hire top talent and delegate 2) Stagnant sales / Slowdown in walk-ins Real problem: Broad target audience & Unclear brand message (USP / positioning) 3) Low marketing ROI Real problem: Lack of marketing systems (lead generation system, lead nurturing and conversion system, customer retention and referral system) Views? #mywisdomlane #jewellery #jewelry #marketing #sales #branding #positioning

I just read about a brand that made $1M in sales in 1 day. It has shaken the industry within 4 years of its launch. I'm talking about Brunt Workwear, the boots and apparel brand for blue-collar workers. ↳ Founding stage: Eric Girouard wanted to build a brand for people who build the country every day. He made a post about that on FB that went viral with 42k likes, 23k comments, and 11M views. The boots launched in September 2020 and sold out within a week. ↳ Upward Growth Trajectory: The quality and comfort of Brunt boots made the public go crazy. The brand quickly expanded its product line and launched work apparel in 2021. They achieved an average of 63% month-over-month growth within a year. ↳ Marketing strategies: ↠ Brunt's social handles are loaded with UGC and customer testimonials. ↠ Brunt works through affiliate programs, reaching a wider audience. ↠ They leverage upselling and cross selling opportunities through customer segmentation. ↠ The brand offers customization options to meet customer demands. ↠ They sponsor community and charity initiatives to build strong connections with the audience. ↳The results: Brunt Workwear has achieved some major victories, including: ↠ $44M raised in funding  ↠ $15M in annual revenue in 2023. ↠ 360K+ followers across socials.  ↠ 44% repeat purchase rate in 1 year.  ↠ More than 500k boots sold until 2023. ↳ Key learnings: ↠ Nail the product quality and customer service for insane customer retention. ↠ Make customers feel valued by offering customization. ↠ Make your customers your brand ambassadors and feature them on socials. ↠ Associate your brand with a social welfare movement to build a community. 

Fabletics - Activating Success in Sales – How a Fashion Frontrunner Navigated Challenges. Imagine a world where you couldn't find stylish activewear that didn't break the bank. Fabletics recognized this struggle and found a way to make a mark in a crowded market. Interestingly, Fabletics faced its own challenge in clarifying its founders, almost like a puzzle with different pieces that didn't quite fit together. But just like any good mystery, the pieces eventually came together for success. So, how did Fabletics turn the tide? Picture this: a subscription-based model that delivers personalized activewear to your doorstep every month. It's like having a personal stylist curate outfits based on your fitness preferences and style – a game-changer in the world of activewear. This approach not only solved the problem of limited options but also created a loyal customer base, ensuring recurring revenue. Now, let's relate this to sales. Just as Fabletics tailored its approach to individual preferences, successful sales strategies involve understanding your customers, their needs, and tailoring your pitch accordingly. It's about creating a personalized experience that keeps customers coming back for more. My Big Takeaway – The importance of having a sales system that aligns with your business goals. Whether it's a subscription-based model, a unique sales strategy, or strong sales leadership, having a system in place is crucial. It's the secret sauce that propels your company forward, helping you grow revenue, be profitable, and impact lives. Join the www.CEOSalesHuddle.com for sales growth and business strategies. Stay Hungry. Stay Humble. Che Brown www.CEOSalesHuddle(com) Connect with me: @IamCheBrown #CEOSalesHuddle #CEOSalesDashboard #CEOMasteryNetwork

Fabletics - Activating Success in Sales – How a Fashion Frontrunner Navigated Challenges. Imagine a world where you couldn't find stylish activewear that didn't break the bank. Fabletics recognized this struggle and found a way to make a mark in a crowded market. Interestingly, Fabletics faced its own challenge in clarifying its founders, almost like a puzzle with different pieces that didn't quite fit together. But just like any good mystery, the pieces eventually came together for success. So, how did Fabletics turn the tide? Picture this: a subscription-based model that delivers personalized activewear to your doorstep every month. It's like having a personal stylist curate outfits based on your fitness preferences and style – a game-changer in the world of activewear. This approach not only solved the problem of limited options but also created a loyal customer base, ensuring recurring revenue. Now, let's relate this to sales. Just as Fabletics tailored its approach to individual preferences, successful sales strategies involve understanding your customers, their needs, and tailoring your pitch accordingly. It's about creating a personalized experience that keeps customers coming back for more. My Big Takeaway – The importance of having a sales system that aligns with your business goals. Whether it's a subscription-based model, a unique sales strategy, or strong sales leadership, having a system in place is crucial. It's the secret sauce that propels your company forward, helping you grow revenue, be profitable, and impact lives. Join the www.CEOSalesHuddle.com for sales growth and business strategies. Stay Hungry. Stay Humble. Che Brown www.CEOSalesHuddle.com Connect with me: @IamCheBrown #CEOSalesHuddle #CEOSalesDashboard #CEOMasteryNetwork