Business, M&A and Securities Attorney and Trusted Advisor to Diverse Founders, Emerging Companies and Investors
Congratulations to Stormi on her beauty brand's historic sales success of $1M on Tik Tok Live! Black women founders continue to reach higher and higher levels of success and should be celebrated, although venture capital has yet to recognize their investment potential. What an amazing accomplishment for any product brand, and the best is yet to come. Is there still bipartisan talk of banning Tik Tok? Tik Tok is obviously a platform for small business owners and diverse founders to conduct big business, so any ban will result in adverse political consequences for whoever leads that fight. "Steele found great success since the launch of her business in 2018. In its first year, Canvas Beauty sold more than 1 million units, according to information provided to AFROTECH™. In 2019, going viral led the business to earn 30,000 monthly orders compared to 6,000 before the exposure, per Forbes. However, the influx of orders prompted Steele and her husband and business partner, Courtney Beasley, to learn a quick lesson about running an online business. They worked to create a fulfillment center and hire a customer service team. By 2020, the company was in better standing around Black Friday and had earned $20 million in sales, Business Insider mentioned at the time. Despite Steele’s victories, she still experienced the growing pains of launching a business. In 2022, she neared the brink of losing her business altogether. Yet, today, the business remains strong — further proven on Saturday, June 8, 2024, when she became the first creator to reach $1 million in sales from a live session on TikTok. The TikTok global team shared the news with her after the live session." #stormisteele #blackwomenfounders #tiktok #business #entrepreneur #blackenterprise #canvasbeauty
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3wWhat lessons can other entrepreneurs learn from Stormi's journey, especially regarding overcoming challenges in business, Bernard H. Coleman, Esq.?