Dunking on common marketing tactics is popular — and yes there's a lot of silliness out there. But sometimes people get so excited about the dunking they forget the reason these tactics persist is that they *work*
Dennis Buckley
4mo
Benyamin Elias whenever I see someone dunking on this or that marketing tactic, I usually think: - The tactic doesn't apply to their immediate situation - They didn't get the results they wanted Either way, tactics are tools. They are neither good nor bad. It's all about the context and how you use them.
Mo Shehu
4mo
Much of marketing is lindy for a reason.
Marc ✌️ Thomas
4mo
Every time you post I feel subtweeted. I should talk to my therapist about this.
Tina Donati
4mo
Yes to this! I'm all for creativity in marketing, but I'm also a strong believer in the fact that the "boring" foundational stuff works. I try to think about it as a 60/40 approach (60% foundations, 40% creativity).
Nick Pryke
4mo
When the dunk is the alley-oop 👌
Content leader & consultant → exploring AI, content mileage, editorial systems
4moI’m actually curious which tactics you think score highest on both scales: “actually effective for driving revenue” and “easy/common LI dunk target” 👀