Samsung reveals its latest line up. The new foldable smartphones are unquestionably the most important products but its great to see the arrival of the Galaxy Ring, Galaxy Watch Ultra and new Galaxy Buds. To date, the company's substantial investment in foldables has not reaped the rewards it hoped for when it unveiled the first Galaxy Fold in 2019, but these devices remain an important differentiator from arch-rival Apple. Samsung Mobile is also placing a huge bet on AI, and we will be watching closely how the new features and capabilities resonate with consumers. This focus on #GalaxyAI and #Gemini AI in partnership with Google is key to Samsung's approach as it seeks to gain the upper hand over Apple Intelligence. However, the onus remains on all players to articulate the benefits of AI more clearly when promoting new products. Also, I could not help pulling an iconic gold Motorola Razr V3 D&G from the Mobile Phone Museum archive to showcase alongside my favourite variant of the Galaxy Z Flip6 in yellow and gold. We’ll be publishing our first analysis for CCS Insight clients shortly after the event ends. Leo Gebbie Kane McKenna Geoff Blaber Benjamin Braun #unpacked2024 #SamsungUnpacked
I did a double take and then read your text 😂 wondered why our Razr V3 was there 😂😂😂
It felt like another year of incremental updates, and while the foldables are looking decent, it seems they invested nothing in reducing the crease yet again, which is still the one big thing keeping me away from foldables.
Ben, I think my phone probably belongs in the museum!
Chief of Staff Telet Research. Founder Zero Host. Editor.
2wMotorola should have kept the chin on its new Razr as a point of design.