Benjamin Cawthray’s Post

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Global Shopper Director at Kantar

In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK #FMCG sector. Worldpanel by Kantar data found that in 2023, #innovation contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/eaRfncxa

Innovation must work harder to tempt shoppers

Innovation must work harder to tempt shoppers

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