Benjamin Cawthray’s Post

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Global Shopper Director at Kantar

The impact of #inflation has been significant in the #FMCG industry with strong value sales increases in both 2022 and 2023. Whilst inflation has had an impact on all sectors this varies considerably, as shown in the chart below. With such fundamental shifts in #price, understanding how the pack price architecture now looks for your category is key. Get in touch to find out more on how we can help answer your key pricing questions. And for the full break down of the latest industry trends, including an update of the top performing channels and growth of private label, watch our latest webinar from my colleague Thomas Smith. Click the link below 👇 https://lnkd.in/eeBaRzQM Worldpanel by Kantar

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