Brian Danzis’ Post

How can political campaigns in the US effectively reach critical voters, many of whom are underrepresented in traditional voter files? 👥 During the 2024 #USElection campaign season, it's essential to reach the right audience with the right message at the right time to win the battle for voter attention. One of the most profound shifts in political advertising is the use of contextual AI to understand and predict voter interests and behaviors. By focusing on the context of ad placement, campaigns can engage voters more organically, aligning political messages with content that voters are already consuming on a privacy-first basis. 📈 Discover how contextual targeting can enhance voter engagement in this Digiday article by our Head of Political, Issue Advocacy and Goverment Kara Ullmann: 🔗 https://lnkd.in/eDHFKc2K #PoliticalCampaigns #2024Election #ContextualAI

As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eZadMN24 #ContextualAI #CTVAdvertising #InnovationInMarketing

We’ve arrived in Australia! 🇦🇺 Seedtag has acquired JustEggs Digital, and will now help brands and publishers Down Under achieve their advertising goals with contextual strategies that put user privacy first. 🙌 Check out the full announcement on B&T and stay tuned for more to come: https://lnkd.in/e2dBjHcj #SeedtagxJustEggs #SeedtagAustralia #ContextualAdvertising

How can ad agencies leverage #AI to enhance user engagement and loyalty? AI-driven tools allow ad agencies to automate tasks such as data analysis, content creation, and customer relationship management, boosting productivity and streamlining operations. In this article, Dave Otis SVP of Independent US Agencies at Seedtag, discusses how agencies can use AI to create ad experiences that align with their audience's unique preferences. Learn more: https://lnkd.in/eqyxf2ng #AdAgencies #GenAI #AdTechBlog #AudienceEngagement

Is this really next week!? I guess we'll have a few things to talk about... 😉 DM me if you're attending, bc it's always easier to do a meeting in the South of France than down the street in NYC, right? Let's goooo! Seedtag Tina (Borelli) IannacchinoChad SchulteMike VillalobosLora FeinmanTina (Borelli) IannacchinoJocelyn Lo

The best!

What role does contextual AI play in shaping the future of advertising? As end-users and technology companies increasingly prioritize privacy, contextual AI is poised to emerge as the primary tool for advertisers as it focuses on aligning the right messaging with the right context, making it essential for brands' future success. Kartal Goksel, CTO at Seedtag, believes that context reigns supreme when it comes to effective advertising. While the industry has typically depended on keywords and phrases to gauge context, he argues that a more nuanced, human understanding of context is crucial as this approach considers the broader meaning of words within the context of an article. Watch now: https://lnkd.in/e3aBPiYQ #ContextualAI #ConsumerPrivacy #ContextualAdvertising

News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

@SeedtagXperience is the absolute best; but don't take it from me...listen to what our partners are saying!