Unfrosted: The Pop-Tarts Movie Kellogg Company Didn't Bake Have you heard about the Pop-Tarts movie that wasn't baked up by Kelloggs? Hold onto your toasters because "Unfrosted" just hit Netflix, and it's a whole new twist on those breakfast treats. And guess who's behind it? Jerry Seinfeld. Now, here's the kicker: The big wigs over at Pop-Tarts HQ, Kellanova, didn't even have a finger in the pie when it came to making this flick. It's like they got stuck in the toaster or something. But don't worry, they are not crying over spilled milk. They're rolling with it by hopping on the Pop-Tarts train after it's already left the station. Following the film's debut, Kellanova witnessed a notable surge in Google searches for Pop-Tarts, indicating heightened consumer interest. Moreover, the brand enjoyed a staggering 15x increase in media mentions compared to other non-Kellanova-sponsored events, as confirmed by data from Talkwalker. So, what did Kellanova do? They're baking up a storm. They whipped together an integrated marketing campaign that's sweeter than the filling in a strawberry Pop-Tarts. They're blending the movie's vibe with the flaky goodness of their product, creating a synergy that's more satisfying than finding that perfect frosting-to-pastry ratio to further elevate the brand's presence. This unexpected partnership with Seinfeld is a delicious example of seizing opportunities in the marketing bakery. By embracing innovation and creativity, Kellanova turned a situation initially devoid of their involvement into a golden crust for brand visibility and engagement. Through strategic alignment with "Unfrosted," Pop-Tarts not only reinforced its connection with consumers, but also highlighted the power of agility in the ever-evolving marketing oven. By harmonizing their marketing efforts with the cultural feast of "Unfrosted," Kellanova serves up a complete indulgence for consumers, enticing them not just to watch the film but also to savor the mouthwatering taste of their product. This delightful dance between entertainment and branding not only reaffirms Pop-Tarts' status as a cultural confection, but also showcases the potency of innovative marketing strategies in stirring up consumer engagement and loyalty.
Bayla Gomberg, M.A.’s Post
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Humour can be a powerful tool in marketing, but it comes with risks. This week, our Managing Director Lydia Mulkeen comments on the dangers and opportunities for brands choosing comedy to communicate with their customers. Read her thoughts in MediaCat Magazine: https://lnkd.in/ejKvpuE4 Miroma Group #wakethebear #marketinginsights #marketingagency
Have marketers forgotten how to be funny?
https://mediacatmagazine.co.uk
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One of theFunniest AND Most Successful Marketing Campaign Ever! When it comes to marketing, we often see campaigns that aim to make us laugh while spreading the brand message. But have you ever come across a marketing campaign that not only cracked you up but also drove massive success? 🤔 One standout example that immediately comes to mind is the "Doritos Crash the Super Bowl" campaign. 🏈🌮 This brilliant campaign invited consumers to create their own Doritos Super Bowl ads. The result? Hilarious, sometimes downright ridiculous, user-generated commercials that aired during the Super Bowl, the biggest advertising event of the year. 📺🙌 What makes it even funnier? The winners of this competition, like the "Doritos Time Machine" ad, often outperformed professionally produced commercials in viewer polls and engagement metrics. 😂📈 This campaign brilliantly tapped into the creativity of its audience while generating buzz and boosting Doritos' brand awareness and sales. It showed that when humor is coupled with engagement, the results can be beyond remarkable. https://lnkd.in/ewMz6jWy
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Kerwin Frost and his McNugget Buddies revival is just the latest example of McDonald's Famous Orders creative platform in action. Since its debut in 2020 we've had several campaigns come from the platform including the Travis Scott meal and Grimace shake. The formula usually goes something like this. Take a cultural figure; celebrity, creator, mascot. Ask them what their favourite order is. Package that order up in a way that feels fresh, usually adding some kind of hype element. In the case of Kerwin Frost that comes in the form of the the collectible McNugget Buddies. The Scriptwriter - The Collaborative Chameleon - The People's Playdoh. The campaign leans into tons of tactics we highlighted in Entertain or Die - our 51-page report on how to build brands that steal share of voice. The report comes out in January. Follow Dan Salkey 🇺🇦 to get more insights before it's released. #marketing #advertising #creativity
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Salma Hayek Joins a Dinner Party in Kahlúa's New Campaign
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Masterclass in how you break the clutter + use the celebrity well + leverage humor and yet deliver the right outcomes. Many marketers will deride this ad as crass or not in sync with "brand guidelines.". As a business leader who makes a living thinking customers all the time, I have tested a few hypotheses: 1. Consumers decide your brand, not your strategy 2. Consumers take your brand less seriously than you 3. Consumers focus more on your brand promise. Advertiser focuses more on brand communication. The co-relation between promise & communication is over-rated. 4. Gen Y and Z consumers prefer content with humor or edginess. Meanwhile, this weird looking ad has become a big hit as per reports! Sales outcomes unlike most ads seem to indicate positive early trends! #marketing #business https://lnkd.in/gKHyEz7G
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Jack Box is settling some beef with his ‘haters’ in our latest campaign with Jack in the Box, “Haters to Believers.” 🍔✨ This campaign is all about turning haters into believers, one bite at a time. We gathered some of Jack's spiciest critics in a secret location, unbeknownst to them, to taste test the 'Smashed Jack' burger. And the results? Let's just say, Jack = 1, Haters = 0. Check out the full campaign on LBBonline - Little Black Book: #disruption #creativity #advertising #TheDisruptionCompany
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Masterclass in how you break the clutter + use the celebrity well + leverage humor and yet deliver the right outcomes. Many marketers will deride this ad as crass or not in sync with "brand guidelines.". As a business leader who makes a living thinking customers all the time, I have tested a few hypotheses: 1. Consumers decide your brand, not your strategy 2. Consumers take your brand less seriously than you 3. Consumers focus more on your brand promise. Advertiser focuses more on brand communication. The co-relation between promise & communication is over-rated. 4. Gen Y and Z consumers prefer content with humor or edginess. Meanwhile, this weird looking ad has become a big hit as per reports! Sales outcomes unlike most ads seem to indicate positive early trends! #marketing #business https://lnkd.in/gKHyEz7G
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CEO of People Digital Brand Studio l Founder of Torchi Food Media l Sr. Consultant & Startups Mentor // Brand experience Architecture l Digital Marketing Strategy
Marketeers and communication experts are facing big challenges today. Purpose or humor? Both? "Navigating the societal landscape is more complicated than it used to be. But this doesn’t mean we should give up on humor altogether. Branding experts such as Jon Evans and Jo Arden argue that when done right, purpose and humor aren’t mutually exclusive...Humor in ads has declined for over 20 years, but brands turned further away after the Global Financial Crisis of 2009. A marked shift in humor can be traced to this time. » #CommunicateIn2023
Have advertisers accidentally canceled comedy by being too purposeful?
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