Barmak Heshmat’s Post

Porsche AG continues with it's stampede of new product. "Porsche CEO Oliver Blume said an ambitious product rollout in the next few years will halve the portfolio's age — from three years to 18 months." A new luxury flagship SUV (high margin) is just around the corner, to compete with the Mercedes-Benz AG GLS and BMW Group X7. One comment in the article does perplexes us....Please tell us it isn't so!! "Like other automakers, Porsche dove headfirst into EV mania. It currently has only one EV on sale but expects that in 2030, more than 80 percent of its new-vehicle sales will be zero emission". #automotive #automotiveindustry #marketing #digitalmarketing #sales #leadership #management #innovation #ecommerce #branding #ai #brand #ev #electricvehicles #technology

🚗💥 When automotive giants team up with unexpected partners, the results can be surprising! Remember Blackberry & Porsche? Or Bugatti & a random video game? Or Jeep and well, everything? These collaborations led to unique limited edition vehicles. They certainly turned heads, but didn't always resonate with consumers. Which of these unusual pairings surprises you the most? Or add ones that you've seen or worked on that looked good in a powerpoint but flopped in reality. Share your thoughts below! https://lnkd.in/gDSRA8sM

Interesting Ford Motor Company revives the Capri nameplate. Maybe a little creativity Ford? It does look very similar to the Polestar 2 from GEELY, but they are not related. The car looks great with solid spec, but we'll have to see how well it competes within the segment, including the new BMW Group iX2, others from Renault, Fiat and more. #automotive #automotiveindustry #sales #innovation #ecommerce #branding #ev #electricvehicles #technology #business #leadership https://lnkd.in/ePRPyAdq

Another interesting overview presented by Visual Capitalist. Presenting the rankings of car brands based on the percentage of owners inclined to repurchase from the same brand, as per data sourced from Consumer Reports' annual auto survey, encompassing feedback from over 330,000 vehicle owners. Notably, Rivian has outpaced Tesla in this aspect. While Tesla held the top position in the previous year's ranking, Rivian has overtaken it for the year 2024. Rivian has distinguished itself by focusing on outdoor adventure-oriented models, and despite encountering several recalls and financial challenges, it seems to have garnered strong loyalty from its initial customers. Conversely, INFINITI Motor Company finds itself at the bottom of the list. The luxury division of Nissan faces poor brand loyalty ratings, with only 43% of owners expressing intent to consider the brand for their next vehicle purchase. Do you agree with this ranking? GEDIA North America GEDIA Automotive Group GeNI de México #Rivian #tesla #automotive

Autovista24's first Launch Report video - included in the article below! Great fun to put together and thanks to Volkswagen UK for the time with the Tiguan at the Society of Motor Manufacturers and Traders (SMMT) Test Day. This is hopefully the start of more review video pieces woven into the popular Launch Report series, with detailed analysis and residual value forecasts made possible by the experts around Autovista Group. Check out the interactive dashboard and the video overview of the Volkswagen Tiguan in the latest piece from Autovista24! #carreview #residualvalue #experts #analysis #automotive #newcar

How Mercedes-Benz is losing its prestigious image ParticipationShare the article on FacebookShare the article on TwitterShare the article on LinkedInShare the article by email Mercedes-Benz is arguably the biggest luxury automotive brand on the planet, and for countless buyers world wide, it’s the automotive brand they aspire to own. The German automotive manufacturer is known for its excellent construct quality and excellent engineering. Today, Mercedes-Benz faces a brand new class of challenges as Tesla has turn out to be an aspirational brand for younger consumers. There are many other electric vehicle candidates vying to be considered the next-generation aspirational vehicle. 13:41 Wednesday, April 7, 20217:45 a.m. EST The post How Mercedes-Benz is losing its prestigious image appeared first on Everything Auto Finance.

Discover the Journey of Excellence! 🌟🚗💼 Dive into the fascinating story told by this graph, showcasing the evolution of Audi and Ford's average prices over the years. Witness Audi's ascent into the premium stratosphere, reflecting their commitment to luxury and innovation. Meanwhile, marvel at Ford's dynamic market journey, emphasizing versatility and broad appeal. These trends aren't just numbers—they're a testament to each brand's unique approach to conquering the hearts and roads of drivers worldwide. But in the end, war is won by budget friendly option. As both cars have 4 wheels! 🤝 Ford: 1 Audi: 0 ❗Kiitos❗

🌟 Surprising News! 🌟 Can Honda outshine US giants in the electric race? 🚗💨 Honda is steering towards success with its first electric SUV, the Honda Prologue, now available across all U.S. markets. Together with Acura's new ZDX, they plan to leverage brand loyalty to surpass their US competitors in 2024! 🔍🏁 📊 **Key Points:** - The Honda Prologue is widely accessible, aiming for electric domination. - Acura's commitment through the ZDX showcases innovative strides in luxury EVs. 🎯 *Insight*: Honda’s strategy emphasizes expansive market coverage and capitalizing on established brand trust. For businesses, understanding consumer loyalty and market trends is crucial for launching new products successfully. 👥🔄 What's your take on Honda’s strategy? Will it give them the edge over US rivals? Share your views below or hit the share button! + or -? #Honda #Acura #ElectricVehicles #AutomotiveIndustry #BrandLoyalty #Innovation #Sustainability #BusinessStrategy #MarketTrends #EVcommunity

Volkswagen Group's CUPRA brand is coming to America! Will be very interesting to see their distribution strategy. For those not familiar with Cupra, it became a standalone brand when it was spun off from VW Group's mass market SEAT,SA brand in 2018. Cupra, with a lineup of hatchbacks and crossovers, is performance-focused and targets what it calls "young, progressive customers." VERY COOL product indeed. Agency model in North America? "Cupra will utilize a new distribution model in the U.S., Griffiths said, without going into more detail." Lets hope so :) Remember, Volkswagen Group is also launching its historical Scout Motors Inc. brand later this decade. Very interesting moves by VW in North America, where it continues to fall short of expectations with its VW and AUDI AG brands. #automotive #automotiveindustry #marketing #digitalmarketing #sales #leadership #management #innovation #ecommerce #branding #ai #brand #ev #electricvehicles #technology

What is going on here? I think that VW is worried about Chinese brands (and Tesla) taking the market. They are way ahead of German competition, who can’t beat their cheaper prices of pretty decent products. So, they invest in Cupra since it is an upmarket brand and maybe, just maybe, people are willing to buy a more expensive Cupra over some cheaper BYD. They probably wouldn’t if it were Seat. (See also what BMW CEO said at the BMW Neue Klasse unveil about Chinese brands.) https://lnkd.in/dpk5ngZM