How does the Ag industry stay efficient and effective with every marketing dollar? And shift from traditional approaches to a grower-focused, data-driven and connected precision plan with a clear ROI? Join us on a virtual panel on Tuesday, August 8th to learn more about success in Precision Marketing. Panelists include: Stacie McRae Marshall, NA Multichannel Marketing Strategy Lead, Bayer Charlene Finck, President, Farm Journal Derek Manon, VP Marketing Science, BAREFOOT To register, email Ben Cowles (Ben.Cowles@barefootproximity.com) and include "Ag MMM Registration" in the subject line.
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How can we use data to get more precise on our marketing efforts? Find out!
How does the Ag industry stay efficient and effective with every marketing dollar? And shift from traditional approaches to a grower-focused, data-driven and connected precision plan with a clear ROI? Join us on a virtual panel on Tuesday, August 8th to learn more about success in Precision Marketing. Panelists include: Stacie McRae Marshall, NA Multichannel Marketing Strategy Lead, Bayer Charlene Finck, President, Farm Journal Derek Manon, VP Marketing Science, BAREFOOT To register, email Ben Cowles (Ben.Cowles@barefootproximity.com) and include "Ag MMM Registration" in the subject line.
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This promises be an engaging discussion, covering innovative marketing solutions tailored specifically for the Ag industry
How does the Ag industry stay efficient and effective with every marketing dollar? And shift from traditional approaches to a grower-focused, data-driven and connected precision plan with a clear ROI? Join us on a virtual panel on Tuesday, August 8th to learn more about success in Precision Marketing. Panelists include: Stacie McRae Marshall, NA Multichannel Marketing Strategy Lead, Bayer Charlene Finck, President, Farm Journal Derek Manon, VP Marketing Science, BAREFOOT To register, email Ben Cowles (Ben.Cowles@barefootproximity.com) and include "Ag MMM Registration" in the subject line.
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In the face of changing economic conditions, how can #ChiefMarketingOfficers (CMOs), best spent their budgets to improve short-term ROI, but also brand health, sales, and profitability in the long term? In the latest edition of KONSUM - our Kearney flagship magazine for the consumer and retail industry - my colleague Dr. Gavin Meschnig together with Claudio Righetti explain how CMOs are increasingly relying on advanced tools and internal control mechanisms to measure the success of their marketing activities more precisely. Read here: https://lnkd.in/dhe5dyDc Mirko Warschun, Victor Graf Dijon von Monteton, Adrian Kirste, Sebastian Drescher, Fabian Lux, Oleg Isakov, Indira Banerjea, Verena Herb, Anika Zipp, John von Saurma, SZ Scala, Philipp Hauner, Ellen Verick, Moritz Gaudlitz
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Happy 2024 from Seagreen Insights! One of our major activities this year is a study on "Lessons Learned in Marketing Seaweed-derived Products in the U.S." We've been interviewing some of the leading CPG companies for our study and we welcome more participants. If you are interested, please click on the link below to sign up or take our survey. The more input the better!
ACTIVITIES — Seagreen Insights
seagreeninsights.org
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What is a good #marketingstrategy? A good strategy, identifies a problem and provides measurable ways to over come those challenges. This means that it needs a series of insights that: 1. Identify the problem 2. Quantify it vs opportunity 3. Has a relevant solution Nowadays there are so many tools in marketing, that most. #cmos just list a range of tactics as a strategy. This is not good strategy, as it doesn’t say my problem is this big and I am going to solve it with a right sized solution. A good strategy should look at the market, where your company sits within it, your goals, and tactics that will close the gap between where you are and where you want to be. Doing this is an acknowledgment of your size, and the market potential, and what you are trying to achieve within your budget.
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Marketing attribution is essential to your success, but which model is going to carry you to success in the future of marketing? In our new article, Dr. Peter Cain of Marketscience looks at multi-touch vs marketing mix model attribution, and how they need to evolve to keep pace with the modern marketing landscape. Check out the link in the comments to find out more 👇 #Marketing #MarketingLeaders #CMOs #MarketingAttribution #CMOAlliance
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Marketers must learn to choose the most important marketing tasks when working with a limited budget. They need to find a good balance between building their brand and directly selling products. Chief Marketing Officers (CMOs) must make sure they use data and insights effectively to show the real value of their marketing efforts. Because they lead growth, effective measurement is key in procuring media investments and market visibility. #mediainsights #growth
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📈 Navigating the Evolving Marketing Landscape: Insights from the Latest CMO Survey The 32nd edition of The CMO Survey reveals critical challenges and opportunities for marketers, especially those in highly regulated industries like healthcare, finance, manufacturing and more. A few key takeaways: 🏆 Driving growth requires differentiated strategies and strong execution. The ability to develop distinct positioning and effectively bring it to market separates the fastest-growing companies from the rest. 🔮 While generative AI holds immense potential, adoption remains low with only 7% of marketing activities leveraging it currently. As marketers look to harness this power, proactively addressing risks around brand alignment and bias will be crucial. 📈 Martech spending continues to climb, but many organizations struggle to fully realize the value of their investments, citing challenges with integration, talent, and demonstrating ROI. Taking a holistic approach to designing and managing the Martech stack is key. 🌱 Sustainability has become a strategic imperative, with spend on related initiatives predicted to grow from 1.9% to 4.5% of marketing budgets over the next 5 years. Brands that authentically embed sustainability across the customer experience will have an advantage. While some may be quick to deprioritize customer experience when budgets tighten, in industries where trust and compliance are non-negotiable, delivering seamless, end-to-end experiences remains essential. At TrueVoice Growth Marketing™, we're committed to helping clients navigate this complexity through tailored growth strategies powered by compliant-by-design technology and deep industry expertise. If you're looking to drive full-funnel results while staying ahead of evolving customer expectations and regulatory requirements, let's connect. #B2BGrowthMarketing #RegulatedIndustries #CXStrategy #MarketingTrends https://lnkd.in/gDZhynd6
Survey Results Archive - The CMO Survey
cmosurvey.org
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Head of Chapter & Verse (Horizon Media's Web3 Division), SVP, Business Growth & Transformation | Digital Storyteller | DEI Advocate | Developing Innovative Solutions and Creative Marketing Strategies
The theme of this year's Forbes CMO Summit was "What Matters Most." The most important takeaway? Marketing needs to learn how to market itself. The data shows that there is a huge mismatch between the value that marketing actually produces and the way that it is perceived from the outside. The key to bridging that gap is a combination of data and communication. #CMOs #Marketing #DigitalMarketing
Marketing Needs (Much) Better Marketing.
forbes.com
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VP of Marketing | Driving Innovation in Affordable Marketing Solutions | Traditional Media & Digital Marketing Strategist and Customer Experience Advocate.
The battle lines between performance and brand are “nonsense”. “All marketing is performance marketing, you’re just talking about what stage in the customer journey you’re getting them,” #marketing #cmos #whatnext #morefocus
‘Marketing won’t change’: Top marketers on the evolving CMO role
https://www.marketingweek.com
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