Barbara Niedziela’s Post

This week I got to spend a day in the same room with some of the best people in Romania’s marcom and some of the best campaigns of the year. A front row view on what a solid case for Effie looks like. Here are 4 key words that stuck with me after the experience: 1. Sacrifice – a fresh reminder to stick to the essential. So often we forget that a good campaign comes from sacrificing a lot. Other ideas, other goals, other target audiences etc. This applies to Effie cases as well. Make sure to leave out any non-essential info, since time is super short. 2. Clarity – keep the objective in mind throughout the case, the big idea throughout various executions etc. Consumers don’t have time to decode what your brand has to say and jury members don’t have time to decode what the case is about. Keep it clear all the way. 3. Passion – this one is a must. How can you build a love brand if you don’t pour a little bit of your own heart while building it? Passion shines through, even in the way the case is written. 4. Results – not just any results, but the ones that are in direct correlation to that one big objective you had. It’s all about effectiveness after all. 😊 Thank you Effie Romania. It was lovely to see old friends from the industry and to listen to new perspectives. A great learning experience, for sure. #effie #effieromania #effieawards #advertising #marcom

The unstoppable Sedal team, U-Studio and Initiative won an Effie for #AlDisciplinaconSedal at the Engaged Community, becoming the top performing entry on this category. Al Disciplina con Sedal was one of the massive cultural hits from 2022. We created an unprecedented experience platform (#DisciplinaConSedal) putting our fandom and unmissable & sharable consumer-centric experiences linked with Hair at the center of everything. The Collision between Sedal & Lali (the ultimate pop icon in Argentina) and the full extension of her world drove a massive cultural disruption in the category – not only we're able to delight our consumers by expanding & enhancing Lali’s universe, but we successfully turn-around our business by converting the Laleras into Sedaleras – delivering a new record high for our business & brand fundamentals. An epic cultural activation to drive a meaningful Brand Fame linked to a frictionless & personalized consumer-inspired experience to drive customer Flow - a true killer combo! Congrats to this awesome team. Winning an Effie is tough – and delivering the best campaign in the last 5 Years is even tougher. What a great way to close this year celebrating Ideas / Campaigns that drive our business forward. Effie Awards Argentina #Effectiveness #BeUnmissable #Fame&Flow Javier Kölliker Frers Dolores Herrmann Veronica Eichtersheimer Victoria Martinez Grillo Thais Hagge Ezequiel Jones Catalina Homps Ramiro Lema Rial Guido Ast Mariana Arcuri Clara Montenegro Pep Rivero Ariel Bergamo Joaquin Schamber Rafaela Mendes Romina Furci Julia Folguerona Manuel Ocon Diana Morales Barbosa Camilo Antonio Beltrán Lara Natalia Lugo Jorge Raúl Martínez Moschini Belén Martínez Cima Rosario Galeano Pic Credits: Monteleone

👉 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗰𝗼𝗺𝗲 𝗯𝘆 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁 - This morning I found this advertising poster by Effie Awards Italy, and I liked it very much. For my non-italian connections and followers, this is the translation in English. ---------- 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗰𝗼𝗺𝗲 𝗯𝘆 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁 🔹It is not a later result, but an ongoing attitude. 🔹It presupposes knowledge of the buying process. 🔹It feeds on innovation and is not afraid of change. 🔹It is not the heritage of individuals, but is played as a team. 🔹Rigor is the foundation of its measurement. 🔹It lives on creativity. ----- ✅ Add your thoughts and comments ✍ ✅ Share it, help to spread information and ideas 💥 ----- #micheleromano

5 Reasons to Enter the SMARTIES™ DACH Awards 🌍From National to Global: Get the Recognition You Deserve! Don't just watch others dominate the marketing scene. Join the SMARTIES™ Awards and unlock benefits beyond the trophy. Here’s why you should enter: 1. Recognition and Prestige: Get your great work recognised across the industry. 2. Showcase your brand and agency: Be listed in WARC 100 and RECMA's rankings, and featured in the MMA SMARTIES Business Impact Index. 3. Highlight Effective Innovation: Benchmark your work, showcase your team's expertise, refine your approach and set trends. 4. Networking: Connect with industry professionals, agencies, and influencers. 5. Learning and Inspiration: Gain insights, discover innovative techniques, and spark creativity. ✨Ready to Enter? 🔗Visit our SMARTIES™ DACH website here : https://lnkd.in/dXcxEDn6 🔹SMARTIES™ X Global Awards: The pinnacle of marketing achievement. 🔹Regional SMARTIES™ Europe Awards: Celebrating excellence across Europe. ⏳Early Bird entries are open until Jul 31. For questions, contact us at smarties_dach@mmaglobal.com See you at the SMARTIES™ DACH Awards on December 4th in Berlin! PS: Need inspiration? Check out the SMARTIES™ Winners’ Gallery - https://lnkd.in/d7DCA5NV #ShapeTheFuture #SMARTIESAwards #MarketingExcellence #Innovation #StandardChartered #MMAEurope #MMA #FutureofMarketingExcellence #Creativity #Innovation #Technology #Storytelling #Engagement #Results #Impact #RECMA #WARC #MMABII #Awards #SMARTIESDACHAwards Giovanni Romero I Mark Waechter I Daniel Jäger I Elvin Altun Noyan | Şiler Sevinç | Müge Bilge Akkocoglu I Laura Coyle I Ayse Evin

Massive congratulations to our teams around the world who took home trophies at The Festival of Media Global Awards. These awards celebrate the world’s very best media campaigns, and we are so proud of our colleagues, clients, and partners for these achievements. See below for our full list of winners: 🥇 Gold | Inclusive Campaign of The Year – Inployable - Canadian Down Syndrome Society | Initiative Canada 🥈 Silver | Best Campaign Led by Cause – Inployable- Canadian Down Syndrome Society | Initiative Canada 🥈 Silver | Best Use of Social Media – Inployable- Canadian Down Syndrome Society | Initiative Canada 🥈 Silver | Best Event or Experiential Campaign – Rexona Primeros Pasos/ First Steps – Unilever | Initiative Argentina 🥈 Silver | Best Use of Sport – There’s No Vape In Team – The Real Cost - FDA | Initiative US 🥉 Bronze | Best Engagement Strategy – LEGO Friends Heartlake Friendship Zone – the LEGO Group | Initiative Global  Full list of winners here: https://bit.ly/4aXOhJM #FOMG24

2 deep dive days in Branding and Brand Management. Dr. Nicolas Kfuri always the best as commitment, involvement attitude and content delivery. Applauses for Gianmarco Pino, Juventus Brand Manager, presenting the Juve Re-Branding journey started few year ago as real life example. In dealing with an m&a involving 8 different countries with almost 8 different products to be integrated, 8 different cultural backgrounds and 8 different customer bases, the relationship between Brand Identity and Brand Image is key to shape a stable a consistent structure for the future. #ESCP #Neverstoplearning

📣 Calling all innovative minds in the sports scene! Get ready to amplify your brand identity with the ISPO Award 2024 — the platform where pioneers like you get a chance to flaunt their ground-breaking innovations to an insightful audience. 💡   The Q1 jury meeting has just wrapped up, led by distinguished experts such as Dr. Martina Wengenmeir, Andi Spies and Dr. Regina Henkel and supported by our cherished ISPO Collaborators Club. The outcome? We've managed to spotlight some truly exceptional brands whose dedication and avant-garde approach embody the spirit and evolution of the sports industry, thereby setting new standards of excellence.   As we step into Q2, we offer a golden opportunity for the sports industry to mirror their unwavering commitment to excellence, innovation, and sustainability. It's time to seep into the limelight, share the stage with industry titans and let your brand shine above the rest in this saturated market. 💯   The climax? The subsequent ISPO Award jury meet is all set to stir a discussion on May 2-3, 2024. Winners get a fantastic opportunity to showcase their innovations at OutDoor by ISPO from June 3-5. So, put your best foot forward and apply before the Q2 deadline on April 13, 2024.   Take a look at the article and begin your journey to claim your leadership position in sports innovation 👉🏻 https://bit.ly/3SE0Y5u   #ISPOMunich2024 #OutDoorbyISPO2024 #ISPOAwards2024 #SustainableSports #CircularEconomy #ReduceReuseRecycle #InnovativeBrands #BoostYourBrand

Get an exclusive peek inside the judges' room as the APAC Effie Awards team joins Rajeev Sathyesh, Brand and Business Development Director at The HEINEKEN Company APAC.👇 Gain valuable perspectives on the judging experience and uncover the secrets of selecting the best campaigns — from a jury member. https://lnkd.in/dCs4jzX9 #marketing #marketingadvice #marketingtips #marketingstrategy

This year’s Cannes Lions International Festival of Creativity had me dreaming of sipping rosé in the south of France. Even though I couldn’t be there, I wanted to share some of my favourite winning B2B work. The B2B category, often seen as the quieter sibling of consumer marketing, this year saw some interesting thinking to inspire B2B Marketers. 𝐌𝐚𝐫𝐢𝐧𝐚 𝐏��𝐢𝐞𝐭𝐨’𝐬 𝐔𝐧𝐟𝐨𝐫𝐠𝐞𝐭𝐭𝐚𝐛𝐥𝐞 𝐈𝐦𝐩𝐚𝐜𝐭: I love this one. JCDecaux's audacious move to transform unsold OOH spaces in the Madrid subway into a gallery for a 100-year-old grandmother’s Instagram posts was nothing short of genius. The campaign didn’t just fill spaces—it created a narrative. Over 180 new brands jumped at the chance to advertise, entries spiked by 15%, and media investment surged. This wasn't just about using media space; it was about creating a story that resonated on a deeply human level, demonstrating the power of personal stories in advertising. 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚’𝐬 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐄𝐦𝐛𝐫𝐚𝐜𝐞: "Thanks for Coke-Creating" was a masterclass in cultural celebration and community engagement. By showcasing unofficial The Coca-Cola Company-Cola logos from local shops around the globe, Coca-Cola turned a humble act of local creativity into a worldwide campaign. The result? A staggering 95% increase in positive brand sentiment and a reach of 3.78 billion. This campaign was more than just another ad—it showed how embracing local culture can elevate a brand on the world stage. 𝐇𝐞𝐢𝐧𝐞𝐤𝐞𝐧’𝐬 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐏𝐮𝐛 𝐌𝐮𝐬𝐞𝐮𝐦𝐬: This one made me laugh and also reflect on the fact that the local pub is facing extinction. With the economic strain on historic Irish pubs, The HEINEKEN Company's response was nothing short of innovative brilliance. By converting these cultural landmarks into virtual museums using AR, Heineken didn’t just preserve history; they revitalised it. Footfall increased by 30%, and the campaign garnered extensive media coverage, highlighting how when used in the right way technology can preserve and celebrate heritage. Maybe next year I will be there in person. Here’s dreaming of 2025…. #Mahlab #CannesLions2024 #B2BMarketing #CreativeExcellence #Innovation #Community #TechInMarketing #BrandLoyalty #MarketingStrategy

𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐆𝐚𝐦𝐞! ⚡ 🏆 The wait is over and the 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬𝐡𝐢𝐩 kicks off today! With all eyes on the games, it’s the perfect time to explore some 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬. ⚽   🌐 As the world becomes increasingly digital, sponsors are constantly seeking innovative ways to connect with their audience. But how are they doing?   🔍 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Engagement rates in European football fall below industry benchmarks, with only 13% 𝐨𝐟 𝐩𝐨𝐬𝐭𝐬 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 It's clear that clubs are 𝐮𝐧𝐝𝐞𝐫𝐮𝐭𝐢𝐥𝐢𝐳𝐢𝐧𝐠 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬, and need to innovate to 𝐛𝐨𝐨𝐬𝐭 𝐛𝐨𝐭𝐡 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐬𝐩𝐨𝐧𝐬𝐨𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 during this high-profile event. (Accenture x CEMS Insight 😝)   🔑 𝐁𝐞𝐬𝐭 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞: Clubs/ Associations should align their sponsored posts with the best-performing social media channels. Enhancing fan engagement by tailoring content to fit the 𝐮𝐧𝐢𝐪𝐮𝐞 𝐝𝐲𝐧𝐚𝐦𝐢𝐜𝐬 𝐨𝐟 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐥𝐢𝐤𝐞 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐚𝐧𝐝 𝐓𝐢𝐤𝐓𝐨𝐤 can significantly boost interaction and sponsor engagement.   🌟 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐒𝐭𝐞𝐩𝐬: Throughout the European Football Championship 2024, clubs/associations should prioritize enhancing engagement through interactive content on platforms like Instagram and TikTok (ideally video). By 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐬𝐩𝐨𝐧𝐬𝐨𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬𝐥𝐲 𝐢𝐧𝐭𝐨 𝐟𝐚𝐧-𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, clubs/associations can 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐬𝐩𝐨𝐧𝐬𝐨𝐫 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, ensuring a memorable and impactful tournament for all stakeholders involved! 📱⚽   👀 We are excited to see how the associations/national teams promote their sponsors in the coming month! Who will win this year's tournament in Germany? 🏆 (Supporting Austria obviously 😜 ) Alex Pinter, Holger Hansen, Nick Wessels, Jakob J. Vagedes, Clara Scharapowa, Caspar Conradt, Paulina Kirchhof, Simon Paul Gevers, Marc Bierganz, Christopher A. Heßler, Alain Sama, Sina Ruhland, Accenture DACH, Accenture Song #Sponsorship #Soccer #Championship #ElevateYourGame #DataInsights #FanAnalytics #FanLeverage #EngagementStrategies #SportsMarketing #DigitalActivation Accenture, Accenture Song & 𝐂𝐨.