Baked by Melissa’s Post

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A little cupcake goes a long way 💕

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Attract more dream clients through smart brand strategy | Brand strategist & creative director | Writer, speaker & podcaster | Founder at Blue Kite

Want more referrals? Don’t underestimate the power of saying “thank you.” 💙 Last week, I received this lovely box of mini cupcakes from Baked by Melissa. It had a big thank you across the front and a sweet note from my friend, Stephanie. She sent this gift for referring someone to her who became a new client. It was not expected, but certainly appreciated (especially by my sugar-loving kids)! 🧁🧁🧁 Would I still refer people to Stephanie if she hadn’t done this? Probably. But, am I far more likely to do so now? YES. I don’t make referrals for what I get from them. I simply love connecting people with the right resources to help their businesses. 🤝 But gosh, it feels nice to be acknowledged and appreciated for the effort. We all do. That’s why saying "thank you" is so important. It doesn’t always have to be a gift. A handwritten thank you note can go a long way too. 💌 Just make sure acknowledge the time and energy people put in to help you out — especially if you want to encourage more of that behavior. It’s a small thing you can do that has a huge payoff. 💸 There’s one more thing that Stephanie did that was really kind and helpful as I made this referral — I’ll add that in the comments. 👇 I'm curious — Do you send thank you notes? How do you acknowledge referrals or other ways people help out your business?

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Laura Click

Attract more dream clients through smart brand strategy | Brand strategist & creative director | Writer, speaker & podcaster | Founder at Blue Kite

5mo

Indeed it does! So glad to be on the receiving end and learn about your awesome brand in the process! Pretty sure I'll be gifting these in the future. 🧁

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