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In the era of digital dominance, businesses are continuously searching for ways to expand their reach and engage a broader audience. While Millennials and Baby Boomers remain essential consumer groups, the spending power of Gen Z is on the rise, and it’s a force to be reckoned with. As their disposable income, which currently stands at a staggering $360 billion, continues to grow, brands must place mobile optimization at the forefront of their marketing strategies to connect with this tech-savvy, fast-moving demographic. 𝗛𝗲𝗿𝗲’s 𝘄𝗵𝘆 𝗶𝘁’s 𝗰𝗿𝘂𝗰𝗶𝗮𝗹: 𝟭. 𝗧𝗵𝗲 𝗠𝗼𝗯𝗶𝗹𝗲 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝗛𝗲𝗿𝗲 𝘁𝗼 𝗦𝘁𝗮𝘆: Mobile devices, including smartphones and tablets, now account for more than half of all yearly internet traffic. The shift towards mobile is a trend..... 𝗥𝗲𝗮𝗱 𝗠𝗼𝗿𝗲: https://lnkd.in/g2FuMeHq #DigitalDominance #GenZPower #MobileOptimization #DigitalPresence #MobileMarketing #ExpandReach

Great YPulse article. However, it's concerning that children aged 12-17 have the lowest rates of leaving social media during a crucial time for brain development. Do you have any tips for how you are helping your kids get off social media? Or how can you prevent them from being there in the first place? Parents I talk to don't want their young kids to have smartphones. The number one reason I hear they allow their kids to have a smartphone and be on social media is that all their friends have it. If we banded together, imagine the impact! #DigitalWellness #BrainDevelopment

Does it surprise you that Youtube is #1? I know it rings true in my household. 💡Nearly half (47%) of teens polled aged 13-17 years old responded that they were online “almost constantly”. Guess we know where to reach them ;) 💡While that share is about the same as last year, it’s almost double the figure recorded for 2014-15 — with 95% of teens also now reporting having access to a smartphone. Source: Pew Research, Teens, Social Media and Technology 2023 #trends #socialmedia #trends #genz #marketing #CMO #FractionalCMO

As more people rely on their smartphones for local searches, having an optimized Google Business Profile ensures that your business is easily accessible to mobile users, helping you tap into a broader audience. Don't underestimate the power of this valuable tool in today's digital marketplace! Learn more at https://lnkd.in/e67SsU8k #GoogleBusinessProfile #GBP #smallbusiness #marketingstrategy #socialmediamarketing #digitalmarketingexperts #socialmediamanagement #businessgrowth #businessgrowthexpert #digitalmarketingagency #digitalmarketingcompany #socialmediacontent #socialmediaideas #brand

Is flip the future and how does that affect your marketing strategy? New data shows that online searches for flip phones are up 15,369% over the past year among Gen Z and younger Millennials. We all know experiences drive engagement, so if you’re creating an online app experience for your brand the new way that people can view and play on their smart phones can be used to your advantage. It’s definitely something to bear in mind when briefing your app developers in 2024 and beyond. Full link to article in comments below … 📸 Image from Samsung Electronics #mccraepartnership #marketingstrategy #genzmarketing #appdevelopment #customerexperience

4 reasons why you should up your TikTok game! 😎 1. Gen Z’ers are spending nearly half of their waking hours scrolling and swiping. 2. 3 out of 4 active Gen Z TikTok users spend almost 2 hours per day on the app. 3. In 2022, the average daily screen time was 6 hours and 41 minutes on cell phones alone. 4. 50% of Gen Z’ers say their algorithm knows their tastes and interests better than their own parents. Here at UP10Media we target the right audience to help you 10X your business conversions with ease. #agency #UGC #TikTok #lifehacks

Understanding Kenyan internet user behavior is key to crafting a successful digital strategy. Recent data (https://lnkd.in/gx6Y2k2t) on device ownership reveals crucial insights for businesses looking to leverage social media and SEO in this dynamic market. Mobile-First Imperative: With nearly 100% of Kenyan internet users accessing the web via smartphones, mobile-first optimization is non-negotiable. Ensure your website and social media content offer a seamless user experience on mobile devices. Beyond Smartphones: Feature Phone Accessibility: While smartphone ownership is high, a significant portion (8%) of users still rely on feature phones. Exploring content formats accessible on these devices can significantly expand your reach. Prioritizing Mobile-First Indexing: Signal to search engines that your mobile website is the primary version for indexing. This improves SEO performance for mobile searches, the dominant search method in Kenya. Going Beyond the Numbers: Data is valuable, but a complete understanding of your target audience is crucial. Consider user demographics, interests, and online behavior to tailor your social media and SEO strategies for maximum impact. Continuous Learning: Stay tuned for future posts where we delve deeper into specific social media platforms and SEO tactics tailored to Kenyan internet trends. #KenyaDigital #SocialMediaMarketing #ContentMarketing #SEOforGrowth #MobileFirst #FeaturePhones #EmergingMarkets #DigitalMarketingStrategy #KenyaSEO #AfricanMarketing

Today, we acknowledge the incredible impact of social media in our lives. It connects us across continents, sparks social change, and provides a platform for voices to be heard and stories to be shared. Whether you use it to stay in touch with loved ones, grow your business, or advocate for causes you care about, social media is a powerful tool for connection and communication. 📱 Share how social media has positively impacted your life, your favorite platforms, or tips for responsible usage. Let’s reflect on how we can use these tools to foster understanding and build communities. #WorldSocialMediaDay #ConnectTheWorld #DigitalCommunity #SocialMedia #Apps #Smartphone

Gen Z is reshaping the tech industry, bringing new preferences for content and entertainment consumption and a willingness to embrace new and exciting tech products. To understand what makes Gen Z tik (and tok), the Consumer Technology Association recently released a new study, “Exploring Gen Z Views and Preferences.” The study found that, perhaps not surprisingly, Gen Z is the most tech-conscious generation to date, with 86% of Gen Z survey respondents calling tech ‘essential’ to their lives. The study also found that Gen Z prefers personalized, on-the-go tech and experiences that align with their fast-paced lifestyles.   A few more topline findings: 🔔 Gen Z owns an average of 13 technology products, spending around 12 hours daily using these tech products. 🔔 Smartphones (particularly Apple iOS) are the preferred device for Gen Z, with 94% owning one. Gen Z prefers a smartphone to watch free, short-form content (i.e., social media like TikTok, YouTube, and Instagram). 🔔 So far, Gen Z are following in Millennials’ footsteps, demonstrating similar product preferences, usage patterns, and a willingness to invest in future tech purchases and subscription services. Check out more insights into how Gen Z is driving the future of tech. (And a quick plug: this research and all of our consumer surveys are free for CTA members!) #GenZ #GenZMarketing #Technology https://lnkd.in/eukPdwqa

It's so interesting how different parts of the world and different generations use messaging apps. For example, most of my US & Canada friends only use text messages - primary iMessage to communicate, where in China it's WeChat and the rest of the world it's Whatsapp. Regarding generations - GenZ are DM'ing in Instagram & snapchat and Boomers are sending messages in Facebook. What is your go-to platform to reach your friends?