TLDR: launched a new #sustainable #denim collection: https://silkrevive.co/ --- About us :) We believe in: the transformative power of sarees, #sustainability, and the strength of intergenerational connections between women Our mission is to #repurpose and upcycle donated sarees into new #apparel and #accessories, creating a unique and meaningful journey that connects women of different generations and honors the rich cultural heritage of sarees Brand story: In a world where fast fashion dominates, we felt a deep yearning to revive the beauty and stories hidden within discarded sarees. Inspired by the timeless elegance and artistry of these traditional garments, we embarked on a path to weave sustainability and intergenerational connections into every thread. Each saree carries a story. Passed down through generations, these intricately woven fabrics bear witness to the experiences, celebrations, and triumphs of women who came before us. We saw an opportunity to honor these stories, breathe new life into forgotten sarees and create something extraordinary. Our process starts with the generous donations of sarees from women who wish to see their cherished garments embark on a new journey. These sarees become the vibrant tapestry of our creations. Each piece is carefully handpicked and transformed, infusing it with new purpose and a contemporary twist. We work diligently to uphold our commitment to sustainability. By repurposing and upcycling donated sarees, we reduce textile waste and contribute to a circular fashion economy. Through meticulous craftsmanship, we ensure that the essence and legacy of each saree shines through, respecting the artisans’ labor and the memories embedded within. But we are more than just a sustainable fashion brand. We are passionate about fostering intergenerational connections between women. We believe in the power of shared stories, wisdom, and experiences that transcend time. Our creations bridge the gap between generations, enabling women to embrace and celebrate their shared heritage. With each garment and accessory we create, we honor the past while embracing the future. Our designs blend traditional techniques with contemporary styles, embracing the diversity of women’s tastes and preferences. The result is a collection that embodies elegance, uniqueness, and the spirit of empowerment. cc: Natasha S.
Seerat Kaur
9mo
This is incredible! I love sarees and definitely agree that they have so much depth - they tell the stories not only of the weavers and the places they originated from but also of the women who wore them. Checkout Mogra's Upcycle Saree Project - https://mogradesigns.com/products/upcycle-saree-project and good luck on this journey!
Morgan Moncada
9mo
You can do anything
Neha Murthy
9mo
Congrats Ayushi Sinha! You are such an inspiration with how you manage your time and successfully run two ventures! All the best
Abhijay Vuyyuru
9mo
Way to go Ayushi Sinha! All the best!
Shraddha A.
9mo
LOVE IT Ayushi! Congrats on starting this amazing venture!
Palak Diwan
9mo
Incredible start, Ayushi! 🚀 Wishing you good luck, ahead!
Abinaya Rajesh
9mo
Love it!!!
Ambica R.
9mo
lovee this!!
Pranjal Daga
9mo
This is amazing! Congrats 🎉
Congratulations on the launch of your new sustainable denim collection at Silk Revive! Your mission to repurpose and upcycle donated sarees into apparel and accessories while fostering intergenerational connections is truly inspiring. Keep weaving sustainability and heritage into every thread!