The announced $2.65 billion acquisition of Neiman Marcus by Saks Fifth Avenue will bring those two brands under the same roof as Bergdorf Goodman, Barneys, and Lord & Taylor — all backed by tech giants Amazon and Salesforce. By investing in Saks Global, Amazon and Salesforce will be able to help the retailer develop cutting-edge personalization and logistics. In return, they may gain access to hugely valuable first-party data on who luxury shoppers are and how they behave.
Axios’ Post
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