Axel Springer’s Post

CATCH OF THE DAY Who owns the #truth - is this IP worth paying for? And would YOU be willing to pay for it if you can get „free“ content somewhere else 🤷🏻♀️ News Publishers are facing challenges like never before. AVERAGE age for print subscriptions varies from people in their 60s to 80s (!) - #FAZ #Funke- I couldn’t believe it either. But makes sense when you look at for how long the subscriptions have been ongoing - most of them 20+ years. Loyal customers, but for how much longer? Mixed content, easy digestible and gamified is one of the options we see for digital content working well in general - also with #rtlplus as a mixed media content platform adding more value to traditional streaming with podcast, music and more. As discussed a few weeks ago at #medienhausNEXT by AVS GmbH with Frankfurter Allgemeine Zeitung ZEIT ONLINE Kölner Stadt-Anzeiger and many more the pivot from #print to #digital will need - personalized content - connected platforms - authentication - diversity - more touchpoints Thanks Holger Koch for sharing Andrei Lopatenko 🇺🇦‘s post about what CAN actually be done to build new business models: And yes: #GenAI will be helpful in several ways;) Financial Times is testing a search system based on their archives - link in comments. Useful? Well, still needs to be improved. But a start. Looking forward to join Tim Greve at #bremerverlagstreffen with my colleagues from Arvato Systems Matthias Lips and Olaf Flöthmann to discuss further opportunities for media and publishers. Let’s learn from what works and develop it together for the German market. Compliant, trusted, real. We need independent, valid and accessible information. More than ever. #weempowerdigitalleaders #sovereignIT

A fantastic piece today on Darren Hemmings' Network Notes (Motive Unknown). Since starting our media journey a couple of years ago I've had so many people say "are you insane? why would you be investing in music media"? This piece sums up some of the key points. As the world moves on from 'fast food'-style digital marketing and moves toward an understanding that quality matters, there's some fundamentals that GOOD music media investments will be able to capitalise on in the future: - The immense value of history, archives and quality news to future AI - The value and demand for quality journalism from audiences (which we have seen from the continual growth in demand to historic highs) - The opportunity for storytelling integration with platforms including DSPs and others for a deeper user experience. - The understanding (finally starting to happen) from advertisers and agencies that not all impressions and clicks are the same and that environment and quality matters. The future won't reward us for short-term commercial gain at the expense of all else, but WILL pay dividends when we focus on our product, our audience and ultimately the long-term respect for and cultural relevance of our brands.

"AI-generated art, music, and more! GANs create stunning, realistic content, transforming industries like entertainment, advertising, and design! Creativity meets technology! #GANs #AIgeneratedContent"

A new issue of your favorite newsletter is here! In this #FridayFive, we review: ✔ Facebook and Instagram ad-free subscriptions ✔ KKR acquiring Simon & Schuster ✔ Publishers urging the UK government to protect copyrights from AI ✔ Pricing strategies for media companies ✔ Spotify reporting profit for Q3 Read the full article here: https://lnkd.in/egThgv2E #Facebook #Instagram #publishing #AI #publishers #PricingStrategies #mediacompanies #Spotify #profit #Q3

"Making the argument for a Culture premium will doubtless generate pushback from the DPS and other music-using businesses who will find it tempting to plump up their offering and dilute the licensing pool with cheaper Content. However, we must be assertive. Changing licensing models takes effort, time and collective argumentation but it can happen. We are already seeing the emergence of artist-centric models in digital licensing. So, why not also a Culture-centric approach? Not only is a Culture-centric approach a way to leverage value as a matter of simple market logic, it’s an approach that can give us more control over what’s to come. At the moment, CMOs are not registering AI Content… but the collective licensing industry may ultimately decide that finding some accommodation for this might be in our interests."

MTV News Website Goes Dark, Archives Pulled Offline: MTVNews.com has been shut down, with more than two decades' worth of content no longer available. "Content on its sister site, CMT.com, seems to have met a similar fate," adds Variety. From the report: In 2023, MTV News was shuttered amid the financial woes of parent company Paramount Global. As of Monday, trying to access MTV News articles on mtvnews.com or mtv.com/news resulted in visitors being redirected to the main MTV website. The now-unavailable content includes decades of music journalism comprising thousands of articles and interviews with countless major artists, dating back to the site's launch in 1996. Perhaps the most significant loss is MTV News' vast hip-hop-related archives, particularly its weekly "Mixtape Monday" column, which ran for nearly a decade in the 2000s and 2010s and featured interviews, reviews and more with many artists, producers and others early in their careers. "So, mtvnews.com no longer exists. Eight years of my life are gone without a trace," Patrick Hosken, former music editor for MTV News, wrote on X. "All because it didn't fit some executives' bottom lines. Infuriating is too small a word." "sickening (derogatory) to see the entire @mtvnews archive wiped from the internet," Crystal Bell, culture editor at Mashable and one-time entertainment director of MTV News, posted on X."decades of music history gone... including some very early k-pop stories." "This is disgraceful. They've completely wiped the MTV News archive," longtime Rolling Stone senior writer Brian Hiatt commented. "Decades of pop culture history research material gone, and why?" The report notes that some MTV News articles may be available via internet archiving services like the Wayback Machine. However, older articles aren't available. Read more of this story at Slashdot.

Gleaned some eye-opening insights from the article. - Reportedly, there’s around 1-2 Billion dollars of money in the publishing industry that never reaches out to the rightful owners. - To tackle this we need a transformative global approach, where companies should invest in Global Match tools and technology. Like how Warner Chappel was able to do it and turned their admin division into a Major revenue driver. Thanks to Claire McAuley - Solving a problem only in one market is not a solution in this digital age as music is not local anymore. Problems in the music industry need Global solutions. - Leveraging Technology and AI tools will have an impact to the extent that we can worry a tad less about royalty collection. Give it a read for deeper understanding. https://lnkd.in/egjqzfyY

The UK government has responded to the Commons Culture Select Committee's excellent August 2023 report on 'AI and creative technology'. For #copyright holders, content creators and others apprehensive about the consequences of #ai for the future prosperity of the #creativeindustries there are qualified grounds for optimism here, although some of us are distrustful of codes of practice unless they are (a) #statutory and (b) prescriptive as to LLMs and licensing. A long way to go and, as ever, the small print of any agreement negotiated between the parties will determine confidence levels amongst #creatives and business outcomes. It is possible, or so rumour has it, that no agreement will be reached, in which case it will be down to the courts to set the rules. Department for Culture, Media and Sport Creative Industries Council Creative UK British Screen Forum Intellectual Property Office UK

MTV News Website Goes Dark, Archives Pulled Offline: MTVNews.com has been shut down, with more than two decades' worth of content no longer available. "Content on its sister site, CMT.com, seems to have met a similar fate," adds Variety. From the report: In 2023, MTV News was shuttered amid the financial woes of parent company Paramount Global. As of Monday, trying to access MTV News articles on mtvnews.com or mtv.com/news resulted in visitors being redirected to the main MTV website. The now-unavailable content includes decades of music journalism comprising thousands of articles and interviews with countless major artists, dating back to the site's launch in 1996. Perhaps the most significant loss is MTV News' vast hip-hop-related archives, particularly its weekly "Mixtape Monday" column, which ran for nearly a decade in the 2000s and 2010s and featured interviews, reviews and more with many artists, producers and others early in their careers. "So, mtvnews.com no longer exists. Eight years of my life are gone without a trace," Patrick Hosken, former music editor for MTV News, wrote on X. "All because it didn't fit some executives' bottom lines. Infuriating is too small a word." "sickening (derogatory) to see the entire @mtvnews archive wiped from the internet," Crystal Bell, culture editor at Mashable and one-time entertainment director of MTV News, posted on X."decades of music history gone... including some very early k-pop stories." "This is disgraceful. They've completely wiped the MTV News archive," longtime Rolling Stone senior writer Brian Hiatt commented. "Decades of pop culture history research material gone, and why?" The report notes that some MTV News articles may be available via internet archiving services like the Wayback Machine. However, older articles aren't available. Read more of this story at Slashdot.

Do we still need music critics? (spoiler alert: Yes!) "With AI rapidly being tooled to replace writing jobs and corporations looking to bring costs under control, it’s going to be up to real journalists to double down on doing what AI and apparel-based journalism can’t do, which is digging deeper beneath the surface, getting information directly from sources as opposed to from publicity copy or other outlets, doing in-depth investigations about important topics, taking chances, engaging in nuance, sharing heterodox opinions as opposed to just pandering to constituencies, and being willing to challenge readers and the status quo." https://lnkd.in/ewRj2KaE