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"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.

Our 2024 Annual Marketing Report found that global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok at #CannesLions as they discuss how to measure success in a changing digital landscape. Register now to reserve your spot!

If you're in the NYC area next week and looking for a great networking event plus an overview on the latest happenings in the Media industry, check out our #womeninmedia event on Thursday evening. We have an all-star lineup of leading female media execs with the very talented Kerry Flynn from Axios moderating. Speakers: Amy Tunick, Chief Marketing Officer, National CineMedia (NCM) Jenny Wall, Chief Marketing Officer, VideoAmp Linda Villani, Chief Revenue Officer, DailyMail.com Amidst the uncertainties of the media industry, advertisers, brands, and publishers are tackling internal and external hurdles. From layoffs to the imperative need to boost revenue, reach new audiences, and demonstrate performance, these entities require innovative approaches and execution strategies. With minimal margin for error, creative solutions are essential. Join industry professionals from renowned companies as they share: 💡 Innovative strategies for confronting challenges; media business models that are working 💡 How to expand audience reach 💡 Tips for staying relevant in times of disruption Looking to stand out at Cannes Lions this year? The event will end with a Cannes Lions festival preview and insights for brands, agencies, media companies and industry organizations about ways to align with Cannes Lions and Young Lions. From sponsorships, speaking opportunities, or on-the-ground activations at the festival, we’ll give you the inside scoop now so that you’re successful in June. Our location partner for this upcoming event is NCM, the official US Representative to the Cannes Lions International Festival of Creativity and the US Young Lions competition. *Must RSVP to attend this event* #media #advertising #cannes #upfronts

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

📈 According to Nielsen’s 2024 Annual Marketing Report, global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join executives from Nielsen and TikTok at Cannes Lions as they discuss how to measure success in a changing digital landscape. https://lnkd.in/eeeq3wSp

🎙️ Just wrapped up an inspiring webinar on the Cannes Lions roundup! 🏆🌟 The insights shared were truly eye-opening, and I'm excited to share some of the key takeaways with you all: 🔹 Creativity Unleashed: The event emphasized the limitless potential of creativity in driving impactful campaigns. From innovative storytelling to cutting-edge technology, the Cannes Lions showcased the power of pushing boundaries. 🔹 Purpose-Driven Marketing: A recurring theme was the importance of purpose-driven marketing. Brands that authentically align with meaningful causes are connecting on a deeper level with consumers, making a positive impact while driving business success. 🔹 Diverse Perspectives: The discussions highlighted the significance of diverse voices in advertising. Inclusion not only strengthens campaigns but also reflects the richness of our global society. 🔹 Data's Role: Data-driven insights were spotlighted as a driving force behind successful campaigns. The ability to harness data to tailor messages and measure impact is a game-changer in the marketing landscape. I'm grateful for the opportunity to learn from industry leaders and excited to implement these insights in our upcoming projects. Let's continue to innovate, collaborate, and drive positive change through our creative endeavors! 🚀🌍 #CannesLions #MarketingInnovation #CreativityMatters

Heading to Cannes this month? Join executives from Nielsen and TikTok as they discuss how marketers can measure success in the ever-changing digital landscape.

Unpacking Cannes Notes 🕶 ☀ ⛱ I’ve gone through my camera roll, notebook, and enthusiastic texts to friends to pull together my takeaways from this year’s Cannes Lions International Festival of Creativity ⚽ Athletes were the real players. - A few weeks before the Olympics start, in their host country, it’s no surprise that big-name athletes were the biggest draw this year. I think it's going to stay this way. Why? These athletes have gone from brand ambassadors to CEOs – we got a taste of their brilliance at Stagwell Sport Beach and I’m inspired by Margaret (Midge) Purce and the upcoming OffSeason FC, Megan and Sue’s media prowess, the Kelces’ influence, and the burgeoning LOVB pro women's volleyball league. 🎬 What is a media company? - So much innovation and reinvention of what a media company should look like. TikTok speaking the language of marketing, Pinterest betting on experience, and Netflix showcasing legendary IP, there was a lot of exploration of what the future of entertainment looks like… and it was pretty fun.  🤖 AI everywhere except where it matters - AI was talked about so much, but not a lot was said, or shown. The loudest message I heard asserts that AI cannot replace the human magic of ideas… which is a take I do not believe will survive until Cannes 2025. Dismissing its potential will have swift impact on creative businesses. 😍 “Go see the work” - Sometimes people give you good advice. To in fact do the most obvious thing which is go see the work the whole festival is meant to celebrate (but is at least in part buried in the basement of the Palais). The work is universally good. Has real ideas in it. Surprises. Uses technology smartly. Some I loved: WhatsApp, JCDecaux and Mars Petcare 🤝 The rise of creative diplomacy - This is a tricky time to do great work. Every leader who did pull off the feat of great marketing spoke about building allyship, educating their counterparts, building structural data or Ip partnerships, etc. This no better captured that by Morgan Flatley, CMO of McDonald's choosing to share the stage with her partner in transforming the McDonald's brand – their CFO. Cannes was full of impromptu meet ups, delightful conversations with new friends, and reunions on the beach with others. I’m excited to read everyone else’s takeaways, and most excited to put these ideas into action.

****Danger****. *****Controversial***** *****Highly Opinionated***** This could be misread as the pot calls the kettle black; I will accept that if interpreted this way. Ahead of Cannes, I wanted to raise a question for all in the marketing ecosystem. There's a noticeable trend among highly recognized CMOs prioritizing their personal accolades and public appearances on Linkedin. This award, that ranking, and a constant banter amongst a few very senior, highly talented CMOS. The focus is often on collecting awards and acknowledging speaking spots at expensive boutique events that aren't for the masses (rhymes with Hospital) rather than diving deep into enhancing partnerships that are crucial for mutual success. Have Marketers gone too far in promoting their personal brands? Should they better balance their public roles with their fundamental duties, ensuring their teams and clients truly benefit from their expertise and not just their fame? Do we shift the conversation more openly about... - true collaboration and what it takes - the trend to diminish an agency and reduce it's ability to have a return on investment - the death of long-term relationships - the impact of procurement in managing relationships - creativity; brand vs. performance marketing - emphasis on creativity that builds brands over time vs. driving quarterly/weekly boosts in sales at the exclusion of the long-term - promoting agencies and talent vs. themselves This is meant to be a discussion. I'm open to all opinions. It's an observation not a fact. I may be overly sensitive to what I am seeing. Maybe, maybe not. I'd value your view as I form my own. #Chiefmarketingofficer #CMO Association of National Advertisers Ad Age ADWEEK #soulpurposeinc

Anyone who has had a conversation with Matt Scheckner knows you need to be ready to expect the unexpected. So when he was lovely enough to invite me to speak as his guest on his 'Great Minds' show, I did take the precaution of asking what the format/questions would be in advance - he said (I paraphrase) 'nah, let's just chat.' And we did. He'd done his research into almost everything I'd done and we talked about a LOT together including: ✅Placemaking ✅Pacesetting (we talked about my book Superfast: Lead at Speed and the insights around long-term leadership in a radically fast paced world) ✅The role of marketing leadership in business ✅Building an international community of changemakers For those who don't know Matt, he's the Global CEO of the incredible series of Advertising Week conferences. The Marketing Society is a proud partner, supporting Advertising Week particularly with our communities based in London and in New York. I was part of the Advisory Council for the Europe event this morning as some of the plans for the London event were revealed by Ruth Mortimer; it's going to be an interactive, fascinating and dynamic experience this year.💫 SAVE THE DATE ⭐️ Advertising Week Europe: 14-16 May, 180 Strand, London ⭐️ (New York details coming soon) And if you'd like to listen to Matt and I in a wide reaching conversation, it’s in all your normal podcast places, and here’s a link to help. https://lnkd.in/eK5kprFi. If you’ve listened, or do listen, please let me know your thoughts! And look forward to seeing lots of people at Advertising Week Europe and New York this year. #conversations #community #marketing #LordMatt