Axel Springer’s Post

💥 Just received accreditation to the OMR Festival in Hamburg starting tomorrow! 😃I'm very excited to dive into the latest trends, innovations, and strategies in the industry. But let's be real, I'm also looking forward to catching up with old friends and colleagues, swapping stories over some pretzels and bratwursts. 🤝Let the networking and fun begin! See you there! #OMRfestival #OnlineMarketing #DigitalMarketingExperts

A recent article in BizBash recognized AIMM’s presence at the Cannes Lions International Festival of Creativity Lions Festival of Creativity, highlighting the impact of our Belonging Lounges. We are proud to have created a welcoming space to foster discussions about inclusivity and we look forward to continuing to use our voice at next year’s festival. The Internationalist also acknowledged AIMM’s push for industry-wide change, spotlighting the research presented by founder Gilbert Dávila on diverse-owned and diverse-targeted media at the 2nd annual AIMM GrowthFronts event in New York. In addition to setting industry goals this year at GrowthFronts, AIMM measured industry progress in a recent report featured in an article in Roastbrief. This new research reveals a gap between organizational and industry progress when it comes to inclusivity and identifies industry challenges. Visit our website for more on AIMM in the news: https://lnkd.in/eMNjt6uE

🙏 Thank you, Stavriana Nathanail, for the honor of contributing to the insightful discussion at Reflect Festivalon 'Building Brand Loyalty in a Momentary Digital Age.' It was a privilege to share my expertise alongside esteemed industry leaders. Reflecting on the discussion, I'm reminded of the importance of these key takeaways to: 1) Audit Digital infrastructure and analyze data, 2) Full integration of your tech stack, 3) Stay true to your vision, 4) Enhance brand loyalty and word-of-mouth AND 5) Embrace automation. As we navigate this new digital era, I'm passionate about continuing these conversations. If you'd like to connect and explore topics related to digitalization and innovation, please feel free to reach out. Let's inspire and innovate together! 🚀 #ReflectFestival #BrandStrategy #DigitalInnovation"

#AV #AudioVisuals #ISE The Professional Audio-Visual Systems Market size is estimated at USD 271.08 billion in 2023, and it is expected to reach USD 345.98 billion by 2028, witnessing a CAGR of 5% during the forecast period.

Faced with #change, are you one of those who adapts or resists? 3 months ago I started from zero: change of country, language, colleagues, "ways of doing things", with family and friends far away... nothing easy! So when I arrived in Munich I had two options .... to adapt to the new culture or to resist…And which one did I choose? A photo paints a thousand words 😉I even bought my own dirndl to go to the Oktoberfest! 🎡🍺 This experience is another learning experience in life, even another opportunity to get to know myself more...still striving to reach my goals! And in the meantime...to enjoy it along the way... 😊 #salirdelazonadeconfort #adaptacionalcambio #crecimientopersonal #nuevasexperiencias

Looking forward to 2024, we are yet to pay homage to 2023 and the thrills it brought! 🌟 Multiple exhibitions, a couple of awards, a lot of team events, and lots and lots of other things 🔥 If you're curious to learn what we were up to this year, check out our newest article here: https://lnkd.in/dtGA8CwM #yearinreview #2023review

In the evolving world of talent acquisition and retention, #honestemployerbranding is the key. It's more than just a catchy logo or a glamorous ad; it's definitely more than lunch vouchers or a fruit basket - it's about genuinely reflecting the ethos and values of a company, it's caring for people and offering a truthful relationship. It's high time we say #stopglamourbranding and lean towards a more honest representation. Because let's be honest, in today's interconnected world, job seekers want the real thing. They're looking beyond the flashy perks to understand the true culture and essence of the workplace. Also think about this: Employer Branding is touching every part of the employee lifecycle. From the moment a potential candidate first hears about your company, to the day they leave or retire, the employer brand plays a crucial role. It touches recruitment, on-boarding, development, separation and even alumni relations. You see, it's more than just a recruitment tool; it's a holistic strategy that touches every stage of an employee's journey with the organization. It's time to give Employer Branding the emphasis it truly deserves. This is why I am partnering with the global online Festival 🌟EmployerBrandingStars - EBnavi🌟, where employers and experts are sharing their know-how on attracting & retaining talents and hopefully a more honest Employer Branding approach. Want to join the conference? Reach out to me, I still have some tickets to give away. #diePossibilistin #employerbranding #honestemployerbranding

🚀 WHERE'S EUROPE MEDIATECH AT? MY CONCLUDING THOUGHTS AT MTH 2023! 🚀 The annual MediaTech Hub Conference wrapped yesterday up at the legendary Babelsberg Studios! I’m thrilled to share my experience of closing this remarkable event. 🎙️ In the closing fireside, I had the honor and a daunting tasks of weaving together the key themes and insights unveiled during the conference. We delved deep into the transformative opportunities awaiting the European media, tech, and debunking ecosystem, as well as the "market opening" generated by the #digitalmarketsact and the discussions on the future of Creative Europe Media, Horizon Europe, and rest of EU funding. SOME KEY POINTS 1. Market is fragmented -> but high-quality European content drives audiences and revenues 2. AIAIAAIAIAI -> No wonder what was the most spoken topic of the sessions. The second "consumer act" of #genai has arrived but is far from implementation, industry standardization, and appropriate rights and ethics landscape 3. Audiences have an extraordinary choice (81% of households in Germany on VOD!); how do you get them on board with what you are doing? 4. Its about brands, brands, and brands. No brand, no traction. 5. The Skills conversation needs to start! As someone remarked, digital transformation is a dirty word; we need to value the human infra as much as the tech infra. Where are the next-gen upskilling initiatives? 🌟 A shoutout to the groundbreaking EU-backed projects CRESCINE, STADIEM and MediaNumeric! Their innovation and ability to be examples where public funding backs massive change in the ecosystem are exemplary. 🙌 A world of thanks to the visionary Peter Effenberg, the articulate moderator Kate Bulkley, and the curatorial maestros AC Coppens, Melissa V., and Anna Desponds. And not to forget Felix Briegel the hospitality chief, for transforming the Babelsberg Studios into a welcoming haven for us! #MTHConference #MediaTech #Innovation #Storytek #crescine #medianumeric #stadiem

An active network relies on people, undoubtedly. But how can a large international company support its employees in getting to know each other across borders, exchanging ideas and making personal connections? This can be a challenge, especially for new employees. 🌐🤝    One of our programs at EOS was created precisely for this purpose - the "𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 @𝗘𝗢𝗦 𝗚𝗿𝗼𝘂𝗽". The event takes place every three months and is aimed at all new employees, but especially those who work in an international context.     It is therefore particularly important for internationally active employees to obtain information that goes beyond their local companies. This week, for example, the new colleagues were given an overview of the history and structure of the EOS Group, with CEO Marwin Ramcke and other guest speakers from key departments providing a comprehensive understanding of the EOS Group at an international level.    International cooperation is the key to our long-term success. This is why we are proud that EOS has been named “Arbeitgeber der Zukunft” (Employer of the Future) by diind-Deutsches Innovationsinstitut für Nachhaltigkeit und Digitalisierung in cooperation with DUP UNTERNEHMER magazine. 🏆🙌    Many thanks to the participants and to Henrike Ahrens and Laura Oeser for organizing the event. We wish all new colleagues a good start at EOS! 🚀    🎯 Would you also like to become part of EOS? Then take a look at our current vacancies   https://lnkd.in/gDsXewPt 

It's hardly an exaggeration to say that #eventaudits and #events' professional #speakercoaching standards are still pretty much the song of the future for Poland's #eventindustry (hardly a Poland-exclusive challenge, by the way). Why? Not enough #positiveimpact awareness, and far too much reliance on #marketing and #packaging quality, not to mention the industry's exceptional #eventmanagement and #eventproduction capabilities, after the last two decades of super-impressive growth + technology-and-skills upgrades. And still, as irony would have it, the country's "tried-and-tested" event formats, especially, do far too little to ensure continuous #strategic formula #developent (see complacency) It's all the more refreshing, therefore, to work on at least some annual event formats, where the attention to detail and the willingness to creatively and structurally upgrade the format is always there, while the list of long-term #goals includes these: ✅ continuously improving your creative concept to ensure #contentquality discipline and unique #valueproposition design ✅ fine-tuning individual components to foster #interaction, #feedback, #engagement, #culturaldiversity, #inclusion ✅ keeping it as open, conversational, #audience-centric and #accessible as possible, throughout the event. This year's #DIChangemakers2023 met all of the above, in my opinion. We also used a powerful cooking #metaphor as a framework for a broader discussion around global diversity & inclusion policies, ideas and innovations, designing the entire event around specific recipes for #success (and #failure). Here's a little taste of our "Day 2 Opening", with the one and only Barbara Wawrzynek For some of the more patient of you out there ;), here's our full intro 🎬 https://lnkd.in/dpxeNBx5 and the link to the conference videos themselves: https://lnkd.in/dsS_UPPV Such a pleasure and a true honour to have spent these 2 days with all of you: Think Tank Diversity Hub, Tomasz Dąbrowski, Anna Zaroda-Dabrowska Ada Szostak, Edyta Tobiasiewicz, Ewa Szalewska, Katarzyna Wolska, Beata Cywicka, HEINEKEN Global Shared Services, Heidi Robertson (She/Her), Nikolett Szappanos, Michal Wiznerowicz, Monica Stancu, Regina Curry, Irena Madej (she/her), Jessica Rodriguez, Jasmin Aronsson El Kachani, Agnieszka Woźniak-Karpiel, Samantha Newman MA FCIPD, Katarzyna Jankowska (she/her), Magdalena L., Maria Jose Mendez Vazquez, Alexandra Tessari Le Cam, Monica Mardare, Michał Knapik, Mare Heinluht, Hanna Martynenko, Michalina Miśka Konkel (she/her), Szymon Martyniak-Barański, Kasia Zabratańska she/her, Rafal Blazejewski, Małgorzata Wypych, Anna Stach, Ewa Marchewka, Anna Stopel [she/her], Ewa Rychlik, Edyta Galaszewska-Bogusz, Philippe De Brouwer, Aurelia Takacs and that's barely half of the list of our guest speakers 🙏🙏🙏