Do you remember the times when advertisements were only printed on paper? Those days are long gone. Today, we leverage big data to maximize ad performance for our advertising clients. 📊 As Vice President Global AdTech at Axel Springer, Carlos Bracho has been instrumental in developing and shaping our companies' AdTech systems, which manage advertising on our brands' websites. The most significant achievement of his work on Axel Springer’s AdStack thus far? The development of AdLib, a sophisticated tool that optimizes AdTech management in a unified way and maximizes ad revenue for publishers. How does AdLib work? And what’s next for this innovative tool? ➡️ Check out the blogpost to learn more: https://lnkd.in/dj33TQ5j ___ #AdTech #Advertising #AdRevenue #Technology #AxelSpringer #PeopleOfAxelSpringer #ASAllstars Baudisch René Valentin Schöndienst POLITICO BILD Welt Business Insider Jeremy Bowers Mark Dekan Walt Houseknecht
Great work Carlos Bracho. Congrats to you and the team. It is always inspiring to discuss Adtech with you.
Congrats Carlos. Let's talk next time ;-)
Thank you!
Measuring & reducing emissions for digital publishers & platforms
3wAnd thanks to your AdLib technology, you also keep control of your supply chain and have low carbon emissions 🌱. Great job Carlos Bracho and team