"I’ve seen first-hand how misunderstanding has disproportionately hindered the affiliate channel. " David Lloyd, CCO, Awin There are a lot of assumptions thrown around about performance marketing. So when it comes to affiliate marketing myths, we've heard them all. This month, our very own David Lloyd tackles them head on in The Drum . From campaign effectiveness and ROI, to the last click, whatever your marketing problem, there's an affiliate for that. Head over to The Drum to bust those affiliate marketing myths. https://lnkd.in/eJKkci73 #performancemarketing #affiliatemarketing
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If you’re curious about the current state of the #affiliatemarketing industry 🔍 and its future trends 📊, participate in the Affiliate & Partner Marketing Association's 2024 advertiser and agency survey 📝 The results will be released in September and participants will automatically get a free copy of the report 📈 What’s more, each completed survey results in a charitable donation, so your input not only enhances industry knowledge but also supports a worthy cause ❤️ 👉 Access the survey: https://ow.ly/NCxp50Szncf Share and spread the word!
How do brands classify their affiliate cookies for consent? How are they using AI in the affiliate channel? What impact has GA4 had on how brands and agencies process sales? How reliant are we still on third-party cookies? If you could change one thing about the affiliate industry what would it be...? If you want to know the answers to these (and more) questions, we need help completing and sharing The Affiliate & Partner Marketing Association's 2024 advertiser and agency survey. We'll publish the results in a comprehensive report in September and every brand and agency completing the survey will automatically receive a copy. What's more, we'll also make a charitable donation for each survey (so if you don't fill it in the charity doesn't get anything; consider it a good deed for the day). The link to the survey is in the comments, together with the slides from 2022's survey... 👇 👇 👇 Please also share with your networks! #theapma #affiliatemarketing #partnermarketing
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Just one day to go! 😃 Our second webinar session dedicated to Tech Partners will dive into the benefits of Brand Partnerships, Full Funnel Conversion, Interactive Video & Livestream. 🎤 Host: Martyna (Zygaj) Hobson, Tech Partner Consultant - Strategic Partnerships Manager, Awin Speakers: Pete James - CCO, BrandSwap Hadi Alavi - Founder & CEO, Contester Luke Matthews - Director of Sales & Partnerships, @intent.ly ➡️ Sign up here: https://ow.ly/tX4N50SuBNu Don't miss this chance to learn how to improve conversion rates and skyrocket your online sales with Awin Tech Partners. See you there!
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Voting is now open, our very own Lee Metters has the opportunity to join the Fantasy Marketing Dream Team. 🎉 Let's show our support by voting for him in the Media Owner category 🙌 Cast your vote here: https://lnkd.in/eKEJqsHA
Brand Partnerships at Awin | Helping brands discover, track and reward brand-to-brand partnerships.
Yesterday I found out that I'd been named in the Top 50 of the Performance Marketing World Power 100 List! The list celebrates performance marketing professionals who have made the biggest positive change for the industry in the past year. To be part of that group makes incredibly proud and humbled! I'd like to thank the all of the Awin Global team for the nomination. https://lnkd.in/eBvZ8hgC
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Our VP Marketing Lisa Chaikin shares her insights on why narrowing your focus in mass marketing can make a big impact. Read about target messaging and why it's essential for customer loyalty in Forbes's latest article, don't miss out!👇 https://lnkd.in/duVJiKjJ #ExpertAdvice #Marketing
Council Post: 11 Signs You Need To Niche Down Your Mass Marketing Efforts
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You’re Invited to a Special Edition Global ThinkTank 2025. We’re thrilled to announce something truly special to celebrate Awin’s 25th anniversary in 2025. We’re bringing our partners from around the world together, in person, for a Special Edition Global Think Tank. This unique event will take place at a stunning venue in the Algarve region in Portugal. You won’t want to miss what promises to be the affiliate event of the year. 🌐Networking Opportunities: Connect with industry leaders, partners, and affiliates worldwide. Forge new global connections and strengthen relationships—all in one place. 💡Expert Industry Insights: Gain valuable knowledge from inspiring keynotes and panels. Learn the latest trends, strategies, and tools shaping the future of our industry. 🔍 Workshops and Deep Dives: Join interactive workshops and deep dive sessions on key topics that will have a major impact on optimizing your affiliate performance. 🎉 Celebratory Gala: Join us for an unforgettable evening celebrating 25 years of industry-leading partnerships at our 25th Anniversary Celebration Gala Dinner. Get your ticket Don't miss your chance to join our landmark celebration and global networking opportunities. The connections, insights, and ideas will have a lasting impact on your business. ⭢ Full Access to all keynotes and workshops ⭢ All-inclusive food and drinks ⭢ Evening mixers, receptions and entertainment ⭢ Early access to event app incl. attendee list ⭢ Schedule meetings ahead of the event ⭢ Recorded sessions and slide decks Find out more here: https://ow.ly/euXA50SfmnS
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🎉 We have big news! ThinkTank is going Global 🌍 Next year, not only do we turn 25, but we will also be hosting a Special Edition Global ThinkTank in the stunning Algarve region of Southern Portugal from May 19-22, 2025 to celebrate. This exclusive event will bring together partners from around the world for networking, expert insights, and unforgettable experiences. 🌐 Network with industry leaders and forge new global partnerships. 💡 Gain valuable knowledge from inspiring keynotes and panel discussions. 🔍 Join interactive workshops and deep dive sessions on Awin’s products and industry trends. 🍹 Enjoy beachside mixers with cocktails and delicious food. 🎉 Celebrate at our 25th Anniversary Gala Dinner. Spaces are limited, so secure your spot today! Super Early Bird rates are available until the end of August. Find out more and inquire about sponsorship packages here: https://ow.ly/euXA50SfmnS We can't wait to celebrate this milestone with you in Portugal! #Awin #GlobalThinkTank #AffiliateMarketing
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🎙️ We’re thrilled to announce that Awin’s Chief Customer Officer, David Lloyd, will be featured on the AdExchanger Podcast throughout the month of June! Join us for insightful discussions on affiliate marketing, tech partners, and how these strategies can elevate your business. 🎧 Don’t miss this opportunity to learn from industry leaders: https://ow.ly/zVGs50S9uy5 #AffiliateMarketing #Awin #BusinessPodcast #BusinessGrowth #PartnerMarketing #TechPartners
AdExchanger Talks Archives | AdExchanger
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Don't forget to come and see us at Shoptalk Europe! Swing by the booth to chat all things affiliate marketing with our expert team. 🙋♀️ #ShoptalkEurope #Barcelona #AffiliateMarketing #AffiliateMarketingEvent
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🌟 Reclutamento, ROI, Riconoscimento: i Vantaggi di Combinare il Marketing di Affiliazione e Influencer🌟 Siamo entusiasti di condividere un interessante articolo pubblicato su youmark.it! Sadé W. di Awin esplora come la combinazione di marketing di affiliazione e influencer possa migliorare l'autenticità, la misurazione e il ROI nelle campagne di digital marketing. 📈 Scopri come: 🔹 Gli influencer possono amplificare la portata del tuo brand. 🔹 Le piattaforme di affiliazione forniscono dati chiari e misurabili. 🔹 La sinergia tra questi canali può trasformare il modo in cui misuriamo il successo. 👉 Leggi l'articolo completo qui: https://lnkd.in/diHxcjKN #DigitalMarketing #InfluencerMarketing #AffiliateMarketing #ROI #MarketingStrategy #Awin
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