Andrew Wilkinson’s Post

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Co-founder of Tiny w/ Chris Sparling. We own Dribbble, Letterboxd, AeroPress, and other wonderful companies. Funding science and journalism at Tiny Foundation.

In January, I turned 38. Here's a list of 38 things I've learned (Part 1): 1. If you're nice to someone, they'll probably be nice back. 2. Criticizing someone's ideas will only cause them to double down. 3. Find out what someone loves to talk about, then ask them questions about it. They will light up. 4. People generally do what they're incentivized to do. 5. If someone seems upset, repeat back what they just said. They will usually calm down. 6. Don't let people you dislike give you gifts or do favors for you. You'll feel like you owe them something and end up inadvertently helping them. 7. Everyone is too busy thinking about themselves to notice the pimple on your nose. 8. Every time you say something out loud, your brain pounds it in a little further. Be careful what you say. 9. If someone gossips with you, they're probably gossiping about you with others. 10. Everyone other than your closest friends and family subconsciously want to see you fall in the mud. It's not intentional, it's human nature: the nail that sticks up gets hammered down. 11. Don't tell, storytell. 12. You will want the things your ten closest friends want. Choose friends accordingly. 13. The things with the greatest mental payoff are generally the same things that would have made a hunter gatherer happy: exercise, being in nature, laughing with friends, sex and companionship, eating delicious food, focusing on a task, watching your kids play. 14. Humility always wins over extravagance. Don't count your poker chips at the table. 15. Nobody wants to hear about how bad your day is going. 16. Be nice to people on your way up. You might meet them again on your way down. 17. Half of having friends is just being reliable. Say "yes" at least 70% of the time. Be on time. Respond to texts and calls. 18. Leave some money on the table. You don't need the last dollar. 19. Want to get invited to cool parties and dinners? Host them. (See next post for more)

Shane Duggan

Research Assocaite at The University of British Columbia

1mo

It's a pity that number 10 exists, I never hope for anyone to fall, subconciously maybe i hope those of ill intent or possibly hitler might fall! But if i went into meetings with people investors new friends and collectively we all wished each other fell in the mud..why be there at all:))))

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Brody Isaak

Strategic Digital & Product Leader | AI & Data Analytics | Brand Growth | Cross-Functional Team Leadership

1mo

I really like number three—find out what someone loves to talk about, then ask them questions about it. It's a great reminder that genuine interest in others builds connection.

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Alison Fisher

Helping marketers build their own 6-figure marketing agency

1mo

Great list. I really like number 16 because you just never know and nothing bad could ever come from it.

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Kalpesh Chavada

Over 13+ Years Helping Business Grow and Scale Digitally | Digital Innovation Specialist | Technology Consultant | Motivational Speaker | Branding | Python | AI | Adobe Magento | eCommerce | Creative Websites

1mo

What a fantastic list of insights! Each point resonates deeply, especially the idea that humility always wins over extravagance and the importance of being reliable in friendships. I can't wait to see Part 2! Which of these lessons has had the most significant impact on your life? 😀

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Aleksandar Dimitrov

Ghostwriting & monetizing founders’ newsletters in less than 90 days (without effort) | Marketing Strategist | Personal Branding | Email Marketing | Content Strategy

1mo

Incentives make the whole difference.

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Miha Lavtar

CEO at Optiweb - PIM, eCommerce and digital marketing experts | Speaker

1mo

Thank you, Andrew, great stuff! I enjoy observing your journey and learning from you (and your mistakes ;)). Hopefully, I can attend Tiny's annual shareholder's meeting someday. :)

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Christopher Nguyen

I help UX designers go from Fuzziness to Focused to Freedom

1mo

Andrew, I particularly resonate with #3.

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Jonathan Scott

Business Development Specialist @ Harris Computer | Sales, Start-ups, Digital Marketing

1mo

I love this list!

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Andrew, thank you, you're an amazing man! Happy Birthday 🎈🎂

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Stuart Symington

Social Impact | Storytelling | MBA | NPR Alum | Strategy | Media | Digital | AI | Podcasts | Global Leadership | DEIJ | LGBTQ+ | Adweek Executive Mentee

1mo

Lots of wisdom here, Andrew. Thank you for sharing and reflecting!

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