xPatreon, xWME. I write, speak, and consult on the business of content creation. 15 years leading Creator-facing teams. Writing is 100% humanmade 🚫🤖✍️🚫
VidCon was LUCRATIVE for my business: * $300,000+ in closed consulting revenue * $20,000 in event hosting revenue * 23 client leads for follow up The profit margin I keep from that revenue is fairly low, but it's still a fantastic ROI from a single conference! Our VIP Creator party had a few dozen Creators whose audiences totaled over 200,000,000 followers... And the best cocktails of any VidCon party, full stop. Thanks to * SuperBam (Rian R. Bosak) * Storygrounds (Andrew N. Green) * super.fans (Fernando Parnes) * Towerhouse (Parker Jones) for co-hosting and sponsoring the party! I'll be adding 128 new emails - the majority of which are million-scale Creators - to my Creator Logic reader list. I hosted 3 panels, swapped 2 panelists due to illness, and only got the wrong start time for 1 (but made it and actually missed 0). (Tagging all the fantastic Creator and executive panelists who joined me in the photos below - thank you all so much!) I love VidCon! I hope whoever buys it give it the glow up it deserves. I also learned quite a bit of interesting intel over coffees, cocktails, and late night conversations. If you're interested in 7 VidCon takeaways you probably haven't heard, including: * The consequence of the TikTok ban few are talking about * The secret benefit of selling on TikTok Shop * The shift from personality- to format-driven content Check out today's Creator Logic here: https://lnkd.in/eC4C5MxN And if you need help succeeding in the Creator Economy, Partner with Creators is open for business - send me or Sam White a DM!
Bro what about all ur sponsorship revenue soon from our coaching session 😏 congrats!!
How do you have low margin on consulting revenue?
I love hearing the benefits you got from attending VidCon Avi Gandhi, this is what it’s all about!! I’m glad you got so much value out of this years event. I appreciate all the help and support you’ve brought to the programming and look forward to doing it all again next 🔥
Did you have fun though??
so sad I missed VidCon this year, but absolutely determined to go next year 😭
Love to see Jerry Won rocking the stage! Great insights in your newsletter, thanks Avi Gandhi.
Sorry to have missed you this time around - the entire week was a blur!!
I love this post. This is wonderful to hear. :)
was so good getting to meet you and kick it!
Creator Economy Sherpa | Award Winning Curator, Moderator & Speaker | "Inside the Creator Economy" Newsletter | Board of Director | Geek
2wGood stuff Avi, so great to see you there. Congrats on your success and love your insight. I agree about formats and TV shows and Hollywood. But (and I talk more about this in my newsletter), remember that entertainment creators are just a portion of the overall group of successful creators on VidCon. There's a place for the YouTubization of Hollywood but also a place for everyone else. Formats may replace personalities for SOME types of content, but for others, expertise, ability to connect, passion, personality, value and inspiration are just as important. And those aren't going to be 22-minute episodes with 6 minutes of commercial breaks. Check out more in my newsletter this week - https://www.linkedin.com/posts/jlouderb_3-megatrends-on-display-at-vidcon-reflect-activity-7213591994797842432-uL5v?utm_source=share&utm_medium=member_desktop