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Avi Gandhi Avi Gandhi is an Influencer

xPatreon, xWME. I write, speak, and consult on the business of content creation. 15 years leading Creator-facing teams. Writing is 100% humanmade 🚫🤖✍️🚫

Reminder: you don't have to be huge to be successful. You can be amazing instead. I was reminded of this today by a YouTuber, Dustin Wilson AKA JustDustin. He has 5.7 million subscribers, but pointed out that lots of Creators with smaller audiences get views. Scale is one lever for revenue. Quality is the other. Obviously, try to have both... But Creators with no following can get massive eyeballs and huge deals simply because the thing they make is amazing. So if growth-hacking isn't your thing... Focus on your product, whatever it is. Make it amazing, and you'll also find success.

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Avi Gandhi

xPatreon, xWME. I write, speak, and consult on the business of content creation. 15 years leading Creator-facing teams. Writing is 100% humanmade 🚫🤖✍️🚫

1w

Shout out my guy Chas Lacaillade for the intro to Dustin

Leeland Winfree (李仁德)

Cofounder of ███████ - Head of Ideation/Research Development & Creative Producer for some of the top creators in the world (13M-200M+ subs)

1w

Facts. A friend of ours posted a snack on Douyin a few months ago. Her video literally got less than 10 likes, but the purchase link at the bottom was used 30,000 times. She made BANK with that post.

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Andy Wang

🏆 LinkedIn Top Voice | Financial Advisor to Families & Business Owners | Advisor to 401(k) Plans | Forbes Top 10 Personal Finance Podcast | Featured: Barron's, Reuters, Investopedia

1w

A great reminder, Avi Gandhi. Hopefully, quality begets audience growth.

Mithun Kumar

Helping Founders Reduce Time-to-Market by 2x | Growth & Product-led Software Engineer

7h

Quality over quantity!

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Jim Louderback

Creator Economy Sherpa | Award Winning Curator, Moderator & Speaker | "Inside the Creator Economy" Newsletter | Board of Director | Geek

1w

Nice reminder Avi! I would also add that predictability and staying to a schedule is important. Reliability - and more shots on net - work for hockey players and creators too.

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