Avid Marketing Group’s Post

Only one week left before our member exclusive webinar Navigating Trends: Insights Into Wine & Spirits for Cidermakers with our friends from 3 Tier Beverages. Join us at 10:30 AM Pacific on May 30 to explore key trends, innovations, and consumer behaviors that are shaping the wine and spirits landscape and the possible intersections with cider. #cider #cidertrends #ciderdata #pickcider #craftcider #hardcider #webinar

Thank you Danny Celoni for a high energy preso at The Drinks Association brekkie this morning! Lots of talking points, of which several stood out… 👉 liquor has great heritage and emotional connection - these will be powerful levers for growth in the coming months 👉 bottleshops and bars are at the heart of communities so talking more to the occasion makes very good sense 👉 costs up, frequency down - times are tough all round right now, and it means BAU won’t cut it in the next 18 months… 👉 Gen Z is hard to recruit…no surprises there, and I can tell you exactly why younger shoppers aren’t excited, category-by-category…(ask me 😉) 👉 delighting consumers with genuine innovation is the way forward…. …and here’s my build on that one… ⭐️ delighting consumers doesn’t stop when they walk in the store. If you don’t delight them when they’re shoppers, you might not get the chance to impress them as consumers!! I’m not CEO of a big business and I don’t claim to know all the tough decisions people in those seats have to make. What I know is retailers and suppliers could be collaborating smarter and putting the shopper at the heart of more conversations, to create more consumers and grow existing baskets. Together, we can put more fizz back in the off-prem in 2025…! (p.s. well done Georgia Lennon and team for the last-minute pivot on location👍) Mia Lloyd John Barakat GAICD James Marinelli Andrew Pearce Lou Henville Glen Scarlett Michael Bornholdt Tim Carroll Agnieszka Pfeiffer Anthony Ghosn Nate Delmenico David Stevenson Julien Marteau ✦ Marketing and Business Leader #shoppercentric #liquor #growthplan #collaboration

Recalling the memorable "Camerieri Venditori" event with Giuliano Lanzetti.✨ Two years ago, I had the opportunity to attend this live event organised by Giuliano Lanzetti, the visionary founder behind Bounty (his successful restaurant) and Pienissimo (his marketing agency), who led an immersive day-long session that fundamentally reshaped my understanding of marketing and its pivotal role in the restaurant industry. 😵 During the event, Giuliano masterfully explained the core principles of marketing and their application within the Food & Beverage sector.🍽 Thanks to this experience, I became more aware of the vital role staff plays as salespeople in ensuring the success of a restaurant. This perspective motivated me a lot to elevate my performance at work. 🚀 📈 Why This Experience Was Transformative 📈 Participating in "Camerieri Venditori" for two consecutive years has been incredibly beneficial. It has significantly contributed to my professional growth, fostering a deeper awareness of the impact marketing can have on business outcomes. More importantly, it has highlighted how marketing influences our daily lives and interactions, unconsciously too. ⚠ Key Takeaways and Reflections ⚠ 📌You don't sell a product, you sell an emotion that triggers a reaction and brings the customer back. 📌Marketing is three things: 1. A program to increase the number of customers 2. A program to increase the frequency of customer visits 3. A program to make customers spend more 📌"Marketing is no longer about the stuff that you make, but about the stories you tell." – Seth Godin 📖✨ This journey was a reminder that the power of marketing extends beyond business; it shapes our interactions and experiences every day. Looking forward to applying these invaluable lessons! 🚀 #Marketing #ProfessionalGrowth #HospitalityIndustry #CustomerExperience #ContinuousLearning #Inspiration #CamerieriVenditori #Pienissimo #GiulianoLanzetti

Sommeliers Choice Awards – where excellence meets recognition! Retailers and distributors often trust the opinions of sommeliers when it comes to wine recommendations. Winning at the SCA provides a third-party endorsement of the quality and appeal of your wine, increasing credibility and trust among consumers, too. Your charm doesn't end even after the event! It stays competitive in the market, elevating your growth. By registering, you will have the #opportunity to present your meticulously crafted creations globally as SCA are frequently featured in various marketing materials, including press releases, websites, and social media. This exposure can help increase brand visibility and #attract the attention of consumers, retailers, and distributors. Showcase your wine to #seasoned professionals, earn the trust of buyers, and amplify your brand's story. Benefits await: 🍷 In-depth evaluation by top sommeliers. 🍷 Boost credibility and trust in the market. 🍷 Extensive marketing exposure for winners. 🍷 Catapult your brand into international acclaim. Act now! Only 12 hours left, enter before early bird offer end! Don't miss the chance to elevate your wine brand to new heights. 🚀 #SCA2024 #WineExcellence #RegisterNow Sommelier Business Beverage Trade Network Sid Patel Malvika Patel Ankita O.

Sip on some history with us! Dive into the fascinating story of how a humble beverage became a global icon. #CocaCola's journey is a masterclass in branding – one we're excited to share! Let #MarketingSamadhan unlock the potential of your brand's story. 🚀📖 📞 8817995204 | 💌 info@marketingsamadhan.com | 🔗 www.marketingsamadhan.com #marketinglessons  #brandstory  #CocaColaHistory #digitalmarketing #storytellingforbusiness #brandbuilding  #MarketingSamadhan #MarketingStrategy #businessgrowth #iconicbrands  #marketingtips #digitalstrategy #contentmarketing #linkedinlearning

🍷 Direct-to-Consumer Wine Industry Insights: Key Takeaways   I'm excited to share the highlights from 2023 SVB Direct-to-Consumer #wine report. This highly regarded report is published annually by our own Rob McMillan, top wine industry analyst in the US and globally.   DTC Evolution: Over the past decade, direct-to-consumer sales have surged, accounting for nearly 75% of average winery sales, a massive shift from just 50% a decade ago.   Club Expansion and Data: Data-driven decisions are propelling the industry forward. The adoption of AI and machine learning is on the rise, enabling wineries to target customers more effectively and enhance their club strategies.   Market Expansion: The industry is adapting to digital strategies, breaking geographical barriers through e-commerce platforms.   Market Saturation: With increasing wineries vying for attention, standing out has become challenging. Being different isn’t enough. Understanding your brand and adapting it to evolving preferences will bring greater customer diversity and interest tomorrow.   Tasting Room Strategies: The transformation of tasting room models is evident. By-appointment tastings gain traction, enabling wineries to provide personalized experiences and better customer insights.   Email Marketing Endurance: Contrary to certain perceptions, email marketing continues to prove its effectiveness. It remains a potent marketing tool for the majority of wineries.   COVID's Impact: The pandemic reshaped the industry in various ways. In 2020, with COVID closures, many wineries' saving grace was the wine club. With COVID in the background, 2022 appears to be the first year wine club sales (39%) exceeded tasting room sales (37%).   E-commerce Acceleration: The wine industry has fully embraced e-commerce, experiencing rapid adoption due to the influence of COVID-19. Online commerce platforms have opened the door to a nationwide customer base, effectively breaking down geographical boundaries. This shift towards digital strategies, aimed at attracting new club members beyond the traditional tasting room experience, represents a significant and growing change and is poised to enhance sales opportunities for individual wineries.   Wine Club Dynamics: Cultivating lasting customer relationships is absolutely crucial. It's valuable to consider both the rise in new club members and attrition, rather than just the net growth. In fact, it's much more profitable to achieve a 5% growth in the club while also having a 5% attrition rate, compared to attempting a 20% growth with a 20% attrition rate. The latter situation involves too much turnover, which ultimately requires higher overhead spending.   Urban Tasting Room Insights: Urban tasting rooms are finding their place by offering unique experiences, often targeted at younger consumers. Average tasting fees are up a dramatic 40%.    For the complete report, follow the link: https://lnkd.in/gMThdAeX

👄 Talking Shop x Accolade Wines 🍷 We're thrilled to announce that Thomas Joyce-Brown DipWSET will be weighing in on the conversation at our upcoming webinar: Assessing the Retail Media Prize: Challenges and Opportunities for Brands. 👋 Thomas Joyce-Brown DipWSET is Head of Trade Marketing Europe at Accolade Wines. He has 12 years’ experience working within the wine industry, having started with Majestic, which is where his passion for the product first developed. As a marketer, Thomas has worked across brand, digital, and trade marketing and has extensive experience in developing, executing, and evaluating omni-channel campaigns, across all major on and off-trade retailers across the UK and mainland Europe. 💡Our expert panel spans over 4 decades' worth of experience, with an enormous breadth of brand knowledge, this webinar is one not to be missed! Thomas joins the remaining panel: 👉 Helen Onions, Shopper Execution Lead at Kenvue, 👉Michele Dainty, Head of Shopper Marketing pladis Global 👉Katie Streeter Hurle, Chief Strategy Officer at SMG ...with one more expert to be announced 👀 🖥️Sign up here: https://lnkd.in/eh3hcije 📅 Save the Date: Thursday 27th June at 11:00 a.m GMT Here's what the webinar will cover... 🏆 The total size of the prize and the key players within the space 📈 The biggest opportunities and challenges for brands - what they really want to see from RMNs ❔ How brands get the most out of the RMNs that they work with 🥇 What great commerce campaigns look like and the nuances that brands can capitalise on 🤝 Ways of working that we recommend for brands moving forward as the retail media space continues to grow. #retailmedia #webinar #retailmedianetwork #brandoppourtunity

Know the tech and understand the business. This has been one of my key takeaways from speaking with customers and what I'm convinced sets this company apart. It’s about intimate knowledge. When you demonstrate exceptional technical expertise and a deep understanding of industry problems and processes, you can create the best possible solutions.

Excellent summary of Tastry's unique solution.

I had the pleasure of meeting Bob and working with his larger team on a special project at ACME Markets years ago. There are a few key lessons we can learn from Bob at Bob's Red Mill and the enduring legacy he leaves: A. Retail partnerships are of critical importance. B. Authenticity is paramount. C. Being vertically integrated is a significant advantage. D. Brands need to own their categories. E. Your branding is your future success. #excellence #leadershipmatters #cpg #food #beverage #RIP https://lnkd.in/eNMf2GRe