A line of hard beverages could be in the future — but maybe not until the CEO celebrates her 21st birthday. #austin #texas #cpg #ceo #beverage
Austin Business Journal’s Post
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Managing Partner, Global Services | Enabling brands to scale and optimize local marketing execution via Through-Channel Marketing Automation to ensure brand integrity and to deliver the greatest marketing impact.
For those that are in my network that support the beverage alcohol industry, the following article by the team at Beverage Dynamics is a great read as it relates to marketplace trends so far in 2023. #wineandspirits #beverageindustry https://lnkd.in/gEu38jtS
5 Key Alcohol Trends in 2023 | Beverage Dynamics
https://beveragedynamics.com
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Honorary President at ARKAY BEVERAGES GROUP | Leading the revolution in alcohol-free spirits | Absent due to illness.
The American Alcohol-Free Spirits Association advocates for non-alcoholic beverage alternatives amidst rising concerns about alcohol abuse in the USA. The impact of alcohol abuse, exacerbated by factors like accessibility and product innovation, has prompted a shift towards non-alcoholic spirits, beer, and wine among younger consumers. Major industry players are investing in these products to cater to a growing demand for healthier beverage options. However, challenges like limited retail access and potential resistance from traditional alcohol companies pose threats to this emerging trend. The AAFSA's mission is to raise awareness, improve access, and provide support for non-alcoholic beverage manufacturers. By studying the influence of retail marketing on consumer habits and environments, the association aims to promote the adoption of non-alcoholic alternatives and empower consumers to make informed choices. Stakeholders across the beverage industry play a crucial role in shaping consumer trends, particularly in the context of the 3-Tier distribution system in the USA. Through collaborative efforts, the AAFSA strives to create a more inclusive and supportive environment for non-alcoholic beverage options, ensuring that consumers have access to a diverse range of choices that align with their preferences and health goals. https://lnkd.in/d_9ZXXES
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https://americanalcoholfreespirits.org
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Ad Age rounded up the top summer 2024 beverage alcohol trends, one of which being around the continued interest in low- and no- alcohol beverages. At EIGHT Brewing Co., we've been all about a lower alcohol offering that complements your life without compromise since day one. With only 4% ABV, our low carb, low cal light lager is the perfect option, not only for the summer but every season. I'm curious to watch the wider trend as it plays out across both the alcohol and traditional beverage categories. As and since we launched, we've watched more players roll out lower alc. / lower calorie offerings across wine, beer and spirits in an effort to continue to meet ever-evolving drinkers where they are. It will be interesting to see if this is a lasting trend and shift in consumer preferences, a passing phase, or the growth of a niche consumer that was previously overlooked. To read the full piece, click the link below: https://lnkd.in/gmp6SVra
8 trends that will drive summer alcohol marketing
adage.com
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Some of us may be trying out 'dry January' but others may continue sobriety longer term. The stats show that the non-alcoholic beverage market is growing with major supermarkets showcasing brands offering alcohol free/lower alcohol alternatives. There's also more innovation around alcohol alternatives (such as 'Sentia' which claims to 'Boost the Natural Release of GABA in Your Brain' and brands such as - 'Bovito' which is positioned as an non alcoholic apertif). This will be one of the many consumer trends to keep an eye on in 2024. Will more people decide to permanently give up alcohol or look to lowering their booze intake with lower alcoholic propositions? #alcoholicbeverages #soberlifestyle #fmcg #trends
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0.0% White Claw... White Claw said it conducted a survey and found that the majority of people who drink alcohol (69%), Gen Z (81%), and Millennials (78%) are interested in exploring a "sober curious" or "damp" lifestyle. The survey also found that the majority (64%) of consumers wish there were better non-alcoholic options available. #knowandgrow #innovation #selzter #nonalcoholic #alcoholfree
Co-Founder ProofNoMore, the US' 1st specialized Non-Alcoholic beer, wine, spirits, & RTD distributor & based in the NYC metro area, consultant, DTC online sales, & 3PL logistics
Dec 5, 2023 White Claw launches NA "hard seltzer" with electrolytes January 1, 2024. So seems to be positioning against hydration drinks 2gm sugar & 15 calories. 4 flavors, Black Cherry Cranberry, Mango Passion Fruit, Peach Orange Blossom and Lime Yuzu. Good to see a major brand get into NA to help grow the category even more and shows its just not a "fad" when a major player like Mark Anthony Brands gets into NA. I haven't tasted it or seen pricing, but if taste is good and pricing is lower/comparable to most NA beers, this is the one brand that could challenge the two US NA beer market leaders Athletic & Heineken as they have huge consumer awareness, assume will have ubiquitous distribution, & built in customer base so even if 1/4 of White Claw drinkers buy this would easily make them the #1 NA "beer" brand in a few months. Will be interesting to see what promo/launch activities they do. #whiteclaw #naseltzer #nabeer #sobercurious #afbiz #markanthonybrands #alcoholfree https://lnkd.in/eKZSsbmJ
White Claw 0% Alcohol: Company launches new non-alcoholic drink available in 4 flavors
usatoday.com
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Why are people fans of non-alcoholic adult beverages? When we surveyed 1,003 adults about non-alc beverages, not only did we learn that 13% of U.S. adults are fans, but we also asked them why. There was a broad range of reasons, we discovered a range of reasons why people are fans of non-alcoholic beverages. Health-consciousness was a common theme, with many participants appreciating the ability to enjoy a refreshing beverage without the negative effects of alcohol. Taste and variety also played a significant role, with non-alcoholic beverages seen as a fun and tasty alternative to alcoholic drinks. For those who are the designated driver or simply want to avoid the effects of alcohol, non-alcoholic beverages provide a great solution. Curiosity and exploration were also evident, with participants open to trying new flavors and options. Check out our report at https://lnkd.in/eWDYi4Uv and learn more about the occasions when people choose non-alcoholic adult beverages. We're just getting started. Follow us for more insights about the non-alcoholic adult beverage consumers. #nonalcoholic #nonalcoholicbeer #nonalc #zeroproof #mocktails #nonalcoholicwine #nawine #hopwater #consumerinsights #mindfuldrinking
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Co-Founder ProofNoMore, the US' 1st specialized Non-Alcoholic beer, wine, spirits, & RTD distributor & based in the NYC metro area, consultant, DTC online sales, & 3PL logistics
Dec 5, 2023 White Claw launches NA "hard seltzer" with electrolytes January 1, 2024. So seems to be positioning against hydration drinks. 4 flavors, Black Cherry Cranberry, Mango Passion Fruit, Peach Orange Blossom and Lime Yuzu. Good to see a major brand get into NA to help grow the category even more and shows its just not a "fad" when a major player like Mark Anthony Brands gets into NA. I haven't tasted it or seen pricing, but if taste is good and pricing is lower/comparable to most NA beers, this is the one brand that could challenge the two US NA beer market leaders Athletic & Heineken as they have huge consumer awareness, assume will have ubiquitous distribution, & built in customer base so even if 1/4 of White Claw drinkers buy this would easily make them the #1 NA "beer" brand in a few months. Will be interesting to see what promo/launch activities they do. #whiteclaw #naseltzer #nabeer #sobercurious #afbiz #markanthonybrands #alcoholfree https://lnkd.in/eKZSsbmJ
White Claw 0% Alcohol: Company launches new non-alcoholic drink available in 4 flavors
usatoday.com
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Canadian entrepreneur and corporate lawyer. Building a legal career and bootstrapping a beverage startup @ Alchømy Alternatives.
Great data and insights from Mark Leichthammer and Danny Mendoza at The ZeroABV Project. It's encouraging to see from the report just how many people (predominantly Millennials and Gen Z-ers, unsurprisingly) are regularly or occasionally consuming non-alc alternatives. It's equally encouraging to see how low the number of people that have no interest or reject non-alc alternatives altogether is. We're moving away from the "what's the point?" rhetoric as more and more people re-examine their alcohol consumption and try out different non-alc options in the market.
Why are people fans of non-alcoholic adult beverages? When we surveyed 1,003 adults about non-alc beverages, not only did we learn that 13% of U.S. adults are fans, but we also asked them why. There was a broad range of reasons, we discovered a range of reasons why people are fans of non-alcoholic beverages. Health-consciousness was a common theme, with many participants appreciating the ability to enjoy a refreshing beverage without the negative effects of alcohol. Taste and variety also played a significant role, with non-alcoholic beverages seen as a fun and tasty alternative to alcoholic drinks. For those who are the designated driver or simply want to avoid the effects of alcohol, non-alcoholic beverages provide a great solution. Curiosity and exploration were also evident, with participants open to trying new flavors and options. Check out our report at https://lnkd.in/eWDYi4Uv and learn more about the occasions when people choose non-alcoholic adult beverages. We're just getting started. Follow us for more insights about the non-alcoholic adult beverage consumers. #nonalcoholic #nonalcoholicbeer #nonalc #zeroproof #mocktails #nonalcoholicwine #nawine #hopwater #consumerinsights #mindfuldrinking
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Dec 5, 2023 White Claw launches NA "hard seltzer" with electrolytes January 1, 2024. So seems to be positioning against hydration drinks. 4 flavors, Black Cherry Cranberry, Mango Passion Fruit, Peach Orange Blossom and Lime Yuzu. Good to see a major brand get into NA to help grow the category even more and shows its just not a "fad" when a major player like Mark Anthony Brands gets into NA. I haven't tasted it or seen pricing, but if taste is good and pricing is lower/comparable to most NA beers, this is the one brand that could challenge the two US NA beer market leaders Athletic & Heineken as they have huge consumer awareness, assume will have ubiquitous distribution, & built in customer base so even if 1/4 of White Claw drinkers buy this would easily make them the #1 NA "beer" brand in a few months. Will be interesting to see what promo/launch activities they do. #whiteclaw #naseltzer #nabeer #sobercurious #afbiz #markanthonybrands #alcoholfree https://lnkd.in/ehMts7Wz
White Claw 0% Alcohol: Company launches new non-alcoholic drink available in 4 flavors
usatoday.com
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Did you know: Target has more stringent policies on carding minors for purchasing non-alcoholic beer and than the majority of States in the US (where there are no policies)? It’s also currently legal in the US to advertise non-alcoholic beer and wine to minors. Why does this matter? Because early data show that when kids drink NA beer they're also more likely to end up drinking real, full-alcohol beer. This is what modeling behavior is all about, and exactly why many countries around the world have banned the sale of candy cigarettes. We have an opportunity to be proactive here, rather than reactive. Let’s learn our lesson from vaping, close the policy loopholes, and not make the same mistake twice. Thanks to Dr. Molly Bowdring and Dr. Jodi Prochaska for inviting me to collaborate on the op-ed below. If you’re interested in learning more about the current science around NA beverages, please check out the podcast I recorded recently with Dr. Bowdring: https://lnkd.in/g6gcyM7f STAT Op-Ed: https://lnkd.in/eh_q_JU8 Target Policy: https://lnkd.in/e56ErFKt #prevention #teenhealth #alcohol #publichealth #drugpolicy
Getting ahead of a non-alcoholic beverage boom among youths
https://www.statnews.com
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