Aung Thura’s Post

Marketing Insights for every business!

The 7 Steps of a Successful Go-to-Market Strategy for Your Product: A go-to-market strategy is a complete plan for introducing new products or extending existing ones into new markets. It describes the product, its unique problem, the ideal consumer, its pain points, the selling location, the target markets, and how to reach out and generate demand. Go-to-Market Strategy Against Marketing Plan • A go-to-market strategy is geared toward a single launch, but a marketing plan describes how to carry out the overall marketing strategy. • The go-to-market strategy is based on a long-term marketing plan but is adjusted to the individual launch. Step 1: Identify the Problem  • Successful product launches address customer pain points and generate high demand for solutions. Step 2: Define the target audience. • The target audience's problem, specific grievances, and willingness to pay for a solution should all be fully known. • Ideal customer profiles (ICPs) and buyer personas are commonly used to define the target market. Step 3: Research Competition and Demand  • Conduct market research, competitor identification, and competitive analysis to balance demand and competition. Step 4: Determine Key Messaging  • Customize messaging for each buyer persona by identifying their pain areas, highlighting the value of your solution, and communicating how it can address their specific problem. Step 5: Map the Buyer’s Journey • The buyer’s journey is the path customers take from realizing their problem, considering your product as a solution, and deciding to purchase. Step 6: Pick Marketing Channels • Different types of content create demand for your product and move potential customers down the marketing funnel. Step 7: Create a Sales Plan • The goal of your GTM strategy is to sell your product, so it's essential to decide how to sell to your target audience and turn prospective customers into buyers. Step 5: Map the Buyer's Journey  • The buyer's journey refers to identifying a problem, selecting a solution, and making a purchasing decision. Step 6: Select Marketing Channels  • Use various content kinds to generate demand for your product and guide potential buyers through the marketing funnel. Step 7: Develop a Sales Plan  • Your GTM strategy is to sell your product, so determine how to reach your target demographic and convert leads into purchasers.

Certainly! Marketing information refers to the data and insights that businesses use to understand their target audience, market trends, and competitive landscape. It plays a crucial role in developing effective marketing strategies and making informed business decisions. Here are key components of marketing information: Market Research: Primary Research: Involves collecting data directly from the source through methods like surveys, interviews, and focus groups. Secondary Research: Involves gathering existing data from sources like industry reports, market studies, and government publications. Consumer Behavior: Understanding how consumers behave, what influences their purchasing decisions, and their preferences is vital for creating targeted marketing campaigns. Competitor Analysis: Studying competitors helps businesses identify their strengths, weaknesses, opportunities, and threats. This information is crucial for positioning and differentiating a product or service. SWOT Analysis: Examining the internal Strengths and Weaknesses of a business, along with external Opportunities and Threats, provides a comprehensive overview of its market position. Marketing Metrics: Tracking key performance indicators (KPIs) such as conversion rates, customer acquisition cost, and return on investment (ROI) helps measure the effectiveness of marketing campaigns. Customer Feedback: Gathering feedback from customers through surveys, reviews, and social media provides valuable insights into customer satisfaction, areas for improvement, and potential innovations. Trend Analysis: Monitoring industry trends, technological advancements, and changes in consumer behavior helps businesses stay ahead of the curve and adapt their marketing strategies accordingly. Demographic and Psychographic Data: Understanding the demographics (age, gender, income) and psychographics (lifestyle, values, interests) of the target audience helps tailor marketing messages to specific customer segments. Digital Analytics: Analyzing data from online platforms, including website analytics, social media insights, and email campaign metrics, provides valuable information about online consumer behavior. Sales Data: Examining sales data helps businesses identify which products or services are performing well and understand customer buying patterns. Access to accurate and up-to-date marketing information is essential for businesses to make informed decisions, optimize their marketing efforts, and stay competitive in the ever-changing business landscape.

Empowering Marketing: Understanding Customer Pain Points 🌟 In the ever-evolving landscape of digital marketing and e-commerce, deciphering your customers' pain points is akin to wielding a powerful tool for success. Let's delve into five key advantages of unraveling these pain points and how they can revolutionize your marketing strategy: 1. Deeper Insights into Customer Needs: By pinpointing your customers' pain points, you gain invaluable insights into their underlying needs and desires. This deeper understanding allows you to tailor your products or services to better meet their expectations, resulting in increased satisfaction and loyalty. 2. Targeted Marketing Campaigns: Armed with knowledge about your customers' pain points, you can create highly targeted marketing campaigns that resonate with their specific challenges and aspirations. This precision targeting not only maximizes the effectiveness of your marketing efforts but also strengthens the connection between your brand and your audience. 3. Innovative Product Development: Customer pain points serve as a roadmap for innovation, guiding your product development efforts towards solutions that address real-world problems. By staying attuned to these pain points, you can continuously refine and enhance your offerings, ensuring they remain relevant and valuable to your target market. 4. Compelling Value Proposition: Understanding and addressing your customers' pain points allows you to articulate a compelling value proposition that speaks directly to their needs and aspirations. By clearly communicating the benefits of your products or services in terms of alleviating their pain points, you differentiate your brand and capture the attention of your target audience. 5. Streamlined Customer Experience: By proactively identifying and resolving pain points throughout the customer journey, you create a more streamlined and enjoyable experience for your customers. This seamless experience not only enhances customer satisfaction but also increases the likelihood of repeat business and positive word-of-mouth referrals. By embracing the challenge of understanding customer pain points, you position your brand for success in a competitive marketplace. So, seize the opportunity, listen attentively to your customers, and embark on a journey of innovation and growth. 🚀 #CustomerInsights #MarketingStrategy #InnovationInBusiness

Is your account-based marketing (ABM) strategy falling short? Here's why: 1. Lack of Proper Targeting: Stop wasting resources and time by not identifying the right accounts and decision-makers. Take these steps to correct it: - Analyze existing assets and case studies to target accounts. - Divide them into active and future pipelines. - Conduct customer interviews to understand the buying process and challenges. 2. Inconsistent Personalization: If your content doesn't resonate or address specific pain points, your campaign won't succeed. Try these steps to correct it: - Listen before talking and validate their needs before proposing solutions. - Add humor, creativity, and anything that grabs attention. 3. Making Decisions Prematurely: Don't jump the gun on what works and what doesn't. Consider these steps to correct it: - Don't treat ABM as a stand-alone program; integrate it into your organization's overall marketing strategy. - Focus on the entire buying committee instead of just decision-makers. 4. Lack of Agility: Market conditions and account priorities change rapidly. Stay ahead by taking these steps: - Continuously revisit your Ideal Customer Profile (ICP) and conduct market research. - Embrace data-driven decision-making and constantly refine your approach. 5. Insufficient Measurement and Analytics: Without proper measurement and analytics, it's hard to determine the success of your ABM campaigns. Here's what you should do: - Align your matrix with business goals for meaningful data and insights. And you how does new yeas Q1 Looks like ? P.S.In addition to my usual tasks, last week I was consulting with a new SaaS client. P.P.S. Yes, Initiated outbound one-to-one and one-to-few campaigns. P.P.P.S. finally, my husband proposed to me after 14 years of marriage ( just to take a photo )

𝗡𝗼𝘁 𝗔𝗹𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗮𝗿𝗲 "𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁𝘀"! Not all "Marketing Metrics" are actually measuring marketing performance. Some are useful measurements of historical performance and some are merely snapshots in time of the current state of the world. But there are many Marketing Metrics being touted as KPIs or “performance metrics” 
that are nothing more than guesses about the future. These are “forecasts”; they are NOT “measurements”! Forecasts about the future are NOT measures of performance! The CFO would never report last year's Budget as "proof" of how well the company is performing! Likewise, these "forecast" metrics should NEVER be used to show Marketing Performance. They can be useful to present as guesses about what the future might look like, but nothing more! They are certainly NOT "KPIs" because they're not saying anything about "performance". -- Some of these "forecast" metrics are being falsely touted by some high-profile influencers as "KPIs" rather than "forecasts"! Among the worst offenders are: 👉 Sales Pipeline Velocity (SV) 👉 Customer Lifetime Value (CLV) 👉 Lifetime Value (LTV) 👉 CAC Payback Time These are guesses about the future...they are absolutely not KPIs. Like ALL forecasting methods, they use some historical data in the calculations. But they suffer from all the issues of forecasting. A lot of things can happen between now and the future that can make these numbers meaningless! Forecasting is an important and valuable part of Markteting, but it's important to not let yourself become confused between things that ACTUALLY happened vs. things that many or may not happen in the future! 🔴 You would NEVER report Next Year's Sales Forecast as "proof" of how good Marketing is performing...so why would you report something that's no less speculative, such as 𝗦𝗮𝗹𝗲𝘀 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 as a KPI? -- There's a car analogy... You have instruments that tell you the current state of things like: ➜ Speedometer ➜ Gas Gauge ➜ Temp Gauge Instruments that tell you about the past, like: ➜ Odometer And instruments that tell you about possible futures, like: ➜ GPS ➜ Estimated Time of Arrival But that GPS can only make guesses about possible futures. You might hit a detour or a rainstorm and take twice as long to arrive. Just because the GPS says something, it's a guess about the future, not a declaration of your future state! -- Here are some different types of Marketing Metrics: Forecasts about Possible Futures: ➜ Sales Pipeline Velocity ➜ CAC Payback Time ➜ Lifetime Value (LTV) ➜ Customer Lifetime Value (CLV) ➜ Next Year’s Sales Forecast Current State: ➜ Pipeline Opportunities ➜ Subscriber Count ➜ Follower Count Past Performance: ➜ Cost Per Lead (CPL) ➜ Conversion Rate (CVR) ➜ Click Through Rate (CTR) ➜ Return on Ad Spend (ROAS) ➜ Last Year’s Revenue It's CRITICAL to understand what your Marketing Metrics are ACTUALLY measuring (or not measuring)!

Don't know where to start on your marketing plan? Steal my marketing plan outline 👇 I. Executive Summary - Brief overview of the company and its products/services - Summary of the marketing plan's objectives and strategies II. Situation Analysis - Market analysis (size, growth, trends, competition) - SWOT analysis (strengths, weaknesses, opportunities, threats) - Customer analysis (demographics, needs, preferences) - Product analysis (features, benefits, positioning) III. Target Market - Description of the ideal customer - Segmentation strategy (geographic, demographic, psychographic, behavioral) - Targeting strategy (primary, secondary, tertiary) IV. Marketing Mix - Product strategy (product development, branding, packaging) - Price strategy (pricing objectives, pricing methods, discounts) - Promotion strategy (advertising, sales promotion, public relations, personal selling) - Place strategy (distribution channels, logistics, inventory management) V. Marketing Budget - Allocation of resources (money, time, personnel) - ROI analysis (return on investment, cost-benefit analysis) VI. Implementation Plan - Timeline of activities (monthly, quarterly, yearly) - Responsibilities and accountabilities (who does what, when, and how) - Performance metrics (KPIs, benchmarks, milestones) VII. Evaluation and Control - Monitoring and evaluation (tracking progress, measuring results) - Adjustments and improvements (making changes based on feedback and data) - Contingency plan (what to do if things don't go as planned) VIII. Conclusion - Summary of the marketing plan's key points - Call to action (what the company wants the reader to do next)

My colleague, Marie Honme, recently sat down with Authority Magazine to discuss her top 5 most effective account-based marketing strategies. Here's what stood out: 1️⃣ **Hyper-Personalization:** Marie emphasizes the importance of tailoring your messaging and content to resonate with each target account's unique needs and pain points. ABM success comes from truly understanding your audience. 2️⃣ **Cross-Functional Collaboration:** ABM isn't just about marketing. It's a team effort involving sales, marketing, and customer success. Open communication and alignment across these departments are crucial for a seamless ABM strategy. 3️⃣ **Data-Driven Insights:** Leveraging data to identify high-value accounts and craft personalized experiences is the backbone of successful ABM. Marie's insights shed light on how to effectively harness data for actionable insights. 4️⃣ **Multi-Channel Approach:** ABM is all about meeting your audience where they are. Marie's article highlights the importance of using a mix of channels, from social media to email campaigns, to ensure consistent engagement. 5️⃣ **Continuous Optimization:** ABM is a dynamic process. Regularly assess and fine-tune your strategies based on the results you're seeing. Marie's advice on continuous optimization can't be overlooked. Have you implemented any of these strategies in your ABM approach? What results have you seen?💡 #ABMStrategies #DataDrivenMarketing #MarketingInsights #Personalization #LinkedInNetworking #MarketingStrategy #DataAnalytics #B2BMarketing #ProfessionalGrowth

This one document is the magician's wand for crafting irresistible marketing strategies! 🧙✨ It's **drums rolls** Buyer Persona 🥁🥁 Let's dive into the wonderful world of Buyer Personas today! 🎩✨ 🧐 Ever wondered why some marketing campaigns hit the bullseye while others miss the mark? It's all about understanding your audience, and that's where Buyer Personas come in! 👤 Meet 'Sakshi' - A 26 yo digital marketer living in a metro city working for an MNC She's not just a fictional character; she's your dream customer! 💼 🎉 **Why You Need Buyer Personas:** Personalization : Imagine tailoring your marketing messages to Sakshi's needs like what kind of books she read, what's her go to go. Basically It will be like sending her an invitation to a party she can't resist! Product : Get ready to create products that Sakshi to will be a loyal and infact rave to the right people, giving you the OG mouth-to-mouth marketing 🚀 Budget : Say goodbye to wasted resources. Focus your efforts where they matter most. Engagement : Make your audience feel like VIPs, and they'll keep coming back for more. 🛠️ How to Craft a Buyer Persona: 🕵️ Investigate: Dive into data - surveys, interviews, website analytics. Get to know your real customers. 🧩 Segmentation: Group your audience into segments. Each one is a piece of your marketing puzzle. 🧚 Persona Magic: Bring your persona to life with a name and a face. Hello, 'Savvy Sakshi '! 🙋 Make use of the template below and make a buyer persona for yourself to see what products match your lifestyle 🔄 Keep it Fresh: Like a good recipe, update your personas regularly. Tastes change! I have attached a FREE BUYER PERSONA TEMPLATE provided by HubSpot #marketing #digitalmarketing #linkedinmarketing

I have Made comprehensive well-structured Marking Model aiming to provide valuable insights to support the marketing team in building effective strategies. Let's expand on each aspect of my model: Gender Segmentation: By dividing your customer base into male and female segments, you're recognizing the fundamental role gender plays in consumer preferences. This allows you to tailor your marketing efforts to each group's specific needs and desires. Age Segmentation: Categorizing customers into age groups such as Teen Aged, Middle Aged, Senior Citizens acknowledges that different age groups often have distinct purchasing behaviors and preferences. This enables you to create age-appropriate marketing campaigns and product offerings. Personal Likings: Understanding individual preferences is crucial in today's personalized marketing landscape. Your model collects data on personal likes, helping you identify patterns and correlations between preferences and purchasing decisions. Brand Features: Analyzing what customers value in brands can help you refine your brand's messaging and positioning. It allows you to emphasize the features and qualities that resonate most with your target audience. Loyalty Features: Customer loyalty is a valuable asset. By studying the factors that drive loyalty, you can work on strategies to enhance customer retention and build long-term relationships. Economy Class Based on Personal Income: Income is a significant determinant of consumer behavior. Segmenting customers by their income level helps you tailor pricing strategies and product offerings to match their economic capacity. Product Type Classification: Categorizing products into various types like Fashion, Electronics, Mobile, Real Estate, and more allows you to analyze which product categories perform well among different segments. This knowledge guides your inventory management and marketing efforts. Marketing Strategy: With all these segmented data points, your model provides a powerful tool for generating insights. It can reveal trends such as which product categories are popular among middle-aged females with a certain income level or the brand features that influence loyalty among teens. Armed with this information, your marketing team can craft highly targeted and effective marketing campaigns. Personalization: Personalization is a key trend in marketing. Your model enables you to personalize marketing messages, product recommendations, and pricing strategies for each segment, enhancing customer engagement and conversion rates. Data-Driven Decision-Making: By relying on data science and machine learning, your model promotes data-driven decision-making. It allows your marketing team to move away from guesswork and base their strategies on solid insights. In summary, my marketing analysis model is a sophisticated tool that breaks down your customer base into various segments, analyzes their preferences, and helps your marketing team make informed decisions.