Aung Thura’s Post

This is an interesting article. Although it has nothing to do with recruiting, it offers insights and ideas for talent leaders. Targeted marketing is critical, as I pointed out in my column last week. https://lnkd.in/gFCjVMRd

Behind our latest offerings lies a robust process of research and development, fueled by a dedication to innovation and excellence. At Creative Panda Marketing, we understand the importance of staying ahead of the curve and delivering cutting-edge solutions to meet the evolving needs of our clients. Our R&D team conducts thorough market research, trend analysis, and consumer insights to identify emerging opportunities and challenges in the marketing landscape. We leverage this data to inform the development of our products and services, ensuring they are not only relevant but also effective in driving results for our clients. Additionally, we foster a culture of creativity and collaboration within our organization, encouraging cross-functional teams to brainstorm ideas, prototype solutions, and iterate based on feedback. This iterative approach allows us to refine our offerings continuously and deliver solutions that exceed our clients' expectations. Ultimately, our commitment to research and development enables us to stay at the forefront of innovation and deliver tangible value to our clients in an ever-changing digital landscape. #industrydiscovery #industryknowledge #cpmarkets #est2018

Great cutting-edge insights on Deloitte's 2023 Global Marketing Trends! From the evolving customer expectations to the innovative technologies shaping the industry, this piece delves into the dynamic landscape of marketing in 2023 and is a goldmine of strategic insights for marketers and business leaders alike. Some takeaways: ✨ Businesses are recalibrating their approaches to focus on delivering personalised experiences that resonate with their audience. ✨ Successful brands are striking a balance between global consistency and local relevance, catering to diverse markets. ✨ The role of AI, data analytics, and automation in reshaping marketing strategies, making campaigns more efficient and impactful. ✨And how authenticity, inclusivity, and purpose-driven marketing are not just trends, but powerful drivers of brand loyalty. Great work from @Deloitte providing such valuable insights! 🙌 #MarketingTrends #Innovation #CustomerExperience #DigitalMarketing #Strategy #DeloitteInsights

Once upon a time market research had the biggest impact in marketing. Not true. Many years ago (nearly two decades in fact – YIKES!), when I first started in market research, most of my clients reported into marketing. But nowadays my clients sit in a number of different functions – yes, sometimes still marketing, but also Insights as its own commercial unit… and others. It’s the others that have been so interesting for me because it highlights how far-reaching the impact of consumer research is. So, where does consumer research have the most impact? If you claim to be customer-centric, then it impacts every single function. Over the last year, I’ve worked with -       Business managers -       NPD and innovation teams -       Proposition managers -       Executive teams -       Strategy directors -       Content managers -       E-commerce teams -       Commercial directors And of course branding, marketing and insights. I’m so proud of how we work with our clients to deliver a cohesive version of the truth, cross-functionally. It’s helped so many businesses identify commercial opportunities, future proof their business and ensure no opportunities were missed. Want to find out how we do it and if it’s right for your business? Drop me a note and see what those nearly-two decades of experience can do for you. #consumerinsights #consumerbehaviour #marketresearch #strategydevelopment

Any market research is better than no research, but not all research is equal… One of the challenges of working in my industry – #marketresearch – is that our services are far reaching, so it can be difficult selling the service in a sales call without sounding like you’re trying to please the other person. 💡 I talk to #innovation managers and research can identify opportunities, inform product-needs fit, help establish the BIG IDEA for launch strategies… 🧩 I talk to #brand managers and research can be used for exploring brand perceptions, ensuring brand values align with consumer values… ⚡️ I talk to communications teams and research can be used to identify the right place and the right time to deliver messaging… 📈 I talk to #growth managers and research can be used to identify new segments, resonate better with existing segments, identify white space opportunities… At its core, the research itself doesn’t change massively – it’s how we use what we learn in the research that makes the difference. So, sitting on a sales call, it can feel like I’m trying to ingratiate myself to the person on the other end, but the truth is I’m a consumer behaviour specialist, I specialise in understanding what motivates consumers to make the purchase decisions that they do. What makes our research excellent is that we use this insight into motivation and decision-making as a lens to answer the business question (e.g. find innovation opportunities, improve marketing investments, drive loyalty). Not having that baseline understanding of what’s driving consumer behaviour means commercial actions can never be customer-centric because the insights haven’t been grounded in human truths. So, my challenge to you: is your market research giving you the foundational insights to help you connect better with your target market? #consumerinsights #consumerresearch #consumerbehaviour

In the rapidly evolving corporate world, the ability to identify and engage effectively with various #stakeholder groups is more than just a skill – it's an essential component of successful corporate communications. The strategic solution? Stakeholder segmentation. 📘 Our comprehensive article takes a deep dive into this critical approach. It elucidates how stakeholder segmentation can fundamentally transform your engagement strategies, ensuring that your #communications are not just heard, but resonate with each unique stakeholder group. Discover how stakeholder segmentation transcends traditional methods, emerging as an indispensable tool for corporate communications directors in progressive companies eager to excel in today's multifaceted business environment👇

Stakeholder identification is key for an individual #stakeholderjourney! 💡 Engaging with stakeholders becomes far more meaningful if you can speak directly to their interests, concerns, and aspirations. Segmentation enables tailored approaches that lead to happier, more satisfied and more loyal stakeholders. Find out how Caliber can help you to identify & engage with various #stakeholder groups ⬇

In the rapidly evolving corporate world, the ability to identify and engage effectively with various #stakeholder groups is more than just a skill – it's an essential component of successful corporate communications. The strategic solution? Stakeholder segmentation. Our comprehensive article takes a deep dive into this critical approach. It elucidates how stakeholder segmentation can fundamentally transform your engagement strategies, ensuring that your #communications are not just heard, but resonate with each unique stakeholder group. Discover how stakeholder segmentation transcends traditional methods, emerging as an indispensable tool for corporate communications directors in progressive companies eager to excel in today's multifaceted business environment

In your commercialization strategy, it’s not enough to just know who drives major purchasing decisions, you need to know who makes the everyday purchases, too. In our 2024 State of Science, we shared data characterizing these stakeholders both in academia and pharma. Tailoring your message to reach the right audience should be a key tactic in your marketing strategy, which requires also understanding how your customers measure success.  So, we also asked our cohort in technical and business roles how they define productivity. Not surprisingly, while there is some overlap, each audience is driven by different performance indicators. How will this data shape your product positioning and message strategy? Can you focus on one of these metrics to drive engagement? 

It was an absolute privilege to speak to Will Townsend about connecting with gen z for his report "Cutting Through the Hype" for The Drum. 'Cutting through the Hype' is a thorough investigation of the realities of a changing market as marketers go into 2024. With interviews from 25+ leaders across marketing, including CMOs and senior marketers, agency founders, CEOs, and CSOs, the report offers a snapshot of how the market is responding to developments. What are the myths and misconceptions surrounding these trends? How to support and develop the marketing ecosystem to deliver the best possible results in light of the changing market? Check it out: https://lnkd.in/eEaBJP4H