Aung Thura’s Post

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I help brands grow. Insights | Strategy | Consult | Mentor

Change never changes. But how it fails can be seen in the chart below. A whole bunch of things need to happen the right way to get to the direction we want the organization to go Rebranding is like that. A whole bunch of things need to happen right!

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Tom Alder Tom Alder is an Influencer

Founder of StrategyBreakdowns.com

Why change fails. Genius. Source: The 5 Components Of Organisational Change (aka the "Lippitt-Knoster Model") -- 👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies. Join 45,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

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