Change never changes. But how it fails can be seen in the chart below. A whole bunch of things need to happen the right way to get to the direction we want the organization to go Rebranding is like that. A whole bunch of things need to happen right!
Why change fails. Genius. Source: The 5 Components Of Organisational Change (aka the "Lippitt-Knoster Model") -- 👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies. Join 45,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR