AT&T’s Post

Besides Mark Fairhurst acting as if he's Santa at the start or attempting to showcase my lack of vocal range at the end, we dive into the most recent results from the ongoing Brick Meets Click research, sponsored by Mercatus Technologies Inc. We discuss: 1. How growing availability, via 3P providers, and a parade of promotional deals are fueling Delivery's growth today. We also highlight how Walmart's increased focus on this method is also a large contributing factor too. 2. The role that membership and subscription offers are playing for Walmart, national grocers, and the 3P providers today, which we touch on along with how regional grocers can potentially respond. 3. The broader challenges that regionals are facing as more households shift to Walmart as their primary store for groceries. Please share what you are observing in the #eGrocery segment today. #grocery #groceryretail #grocerydelivery #onlinegrocery

Oct. '23 eGrocery sales rose 5% versus last year so Mark Fairhurst and I discussed a few takeaways from the Brick Meets Click insights, sponsored by Mercatus Technologies Inc.. The first we chatted about related to what helped drive Delivery's strong performance. Another was about the continued surge of customers shopping with Walmart online as it monthly active users (MAUs) jumped by nearly 30% in Oct on a year-over-year basis. And, we talked about the impact that keeping customers engaged online has on growing the average order value (AOV) and defending the base business. Beyond that, Mark asked about Convenience retail, which is a channel/format that we've tracked for years. And, of course, we meander into some other topics too! Let us know your thoughts on the state of eGrocery in the US. #egrocery #onlinegrocery #grocerydelivery #grocerypickup #grocery

To close out 2023 with a bang, Mark Fairhurst and David Bishop dive into the results from Brick Meets Click's ongoing monthly eGrocery Shopper research, sponsored by Mercatus Technologies Inc. Learn more about - 1. How Delivery's growth is being fueled by availability, via 3P providers, and a parade of promotional deals. And how Walmart's increased focus on this method is also a large contributing factor too. 2. The role that membership and subscription offers are playing for Walmart, national grocers, and the 3P providers today - plus how regional grocers can potentially respond. 3. The broader challenges that regional grocers are facing as more households shift to Walmart as their primary store for groceries. #grocery #groceryretail #grocerydelivery #onlinegrocery

Mark Fairhurst, from Mercatus Technologies Inc, and I chatted about #egrocery's performance in Feb. '24 based on the monthly research from Brick Meets Click. We discuss some of the contributing factors that are likely affecting the results. For instance, 1. Feb. '24 lapped the final month of SNAP's emergency allocations that ended in '23 and how this impacted eGrocery usage amongst lower-income households. 2. Walmart's continued push into #grocerydelivery. It's not just that the orders are placed on the first-party site/app, but that Walmart is increasingly distributing those online orders via its employees and fleet of vehicles. And, their approach is a key reason why they've been able to significantly reduce the cost-to-serve associated with Delivery orders. 3. Subscriptions in their current form, whether from retailers or third-party providers create tailwinds for Delivery while taking some of the wind out of Pickup's growth path. This is simply because most offers today are aligned with Delivery and not Pickup. What we discuss is how regionals can rethink the use case and benefits flowing from such subscriptions by considering their strengths and opportunities. There's more so I encourage you to listen to our conversation and share thoughts below in the comments section. #groceryretail #onlinegrocery

Mark Fairhurst, from Mercatus Technologies Inc, and I chatted about the rise of membership and subscription programs and the two primarily roles it plays in strengthening the online business. We also touch on a way that regional/local grocers can leverage a subscription that differs from that of the national grocers and Mass rivals, like Walmart. We also touched on some other current developments in the industry. Check out and let us know your thoughts in the comments below. #groceryretail #curbsidepickup #onlinegrocery

From Walmart & Delivery to the impact of Subscriptions, it's game on! Mark Fairhurst from Mercatus Technologies Inc, and David Bishop put #egrocery's performance for Feb. '24 into context for regional grocers who want to understand and strengthen their online businesses. Learn more about the factors likely affecting last month's results such as: 1. How Feb. '24 lapped the final month of SNAP's emergency allocations that ended Feb '23 and this impacted eGrocery usage among lower-income HHs. 2. Walmart's continued push into #grocerydelivery. It's not just that Delivery orders are placed on its 1P site/app, but that Walmart is increasingly distributing these eGrocery orders via its employees and fleet of vehicles. This approach has enabled it to significantly reduce the cost-to-serve associated with Delivery orders. 3. Subscriptions (whether from a retailer or 3P provider) are creating tailwinds for Delivery while taking some of the wind out of Pickup's growth, simply because most offers today are aligned with Delivery and not Pickup. Mark and David discuss is how regional grocers can adapt by rethinking the use case and benefits flowing from such subscriptions by considering their strengths and opportunities as they related to their respective customers. And there's much more so we encourage you to listen to their conversation and share your thoughts/reactions below. #groceryretail #onlinegrocery https://lnkd.in/gJVutn6e

Listen to the latest monthly episode from Mercatus Technologies Inc. to hear how the role and value proposition of shopping online has changed over the last few years. Mark Fairhurst and I also discuss what Mass retailers, like Walmart, are doing differently than most regional grocers to improve shopper engagement, sales, and market share, based on the ongoing research at Brick Meets Click. And, we chatted about a recent post I made regarding my shopping experience with Amazon's Dash Cart. This portion reinforces that while technology can help improve the way we shop for groceries - both in-store and online - that is predicated on not disrupting engrained behaviors in negative ways. And, it illustrates the old saying that the "devil is in the details." As usual, I try to refrain from indicating what this means and/or what to do as those are areas generally reserved for one-on-one conversations with grocers. #grocerydelivery #clickandcollect #groceryretail #onlinegrocery

It’s that season of the year again! We have a sincere question. Who should give the other an “End of the Year Gift”? The “Sales Rep” or the “Customer”? Let’s have your thoughts in the comments section. #salespireseries #osos #oris #OrisSchoolofSales #salestips #sales

Although #egrocery sales grew 1.8% YOY in January, the findings continue to lay bare the realities and challenges that supermarkets have competing against value retailers. For instance, Walmart continues to pull away from the competition as it's uniquely positioned today and executing a strong strategy that leverages its physical presence and proximity to households. At the same time, the Brick Meets Click monthly survey, sponsored by Mercatus Technologies Inc, has documented how Walmart's share of orders, which is still dominated by Pickup, has been shifting toward Delivery since at least '21. This is noteworthy because Walmart is driving most of the growth via its 1P app/site that's increasingly utilizing its 1P distribution services. This along with the growing volume of orders has driven down the cost-to-serve online orders. And, this doesn't account for the significant advantage it has relative to retail media. Otherwise, we deviate from the monthly results, around the 12-minute point, to discuss one of the largest opportunities that regional grocers can consider to compete more effectively. Although this is a topic we've been immersed in with retail clients for a few years, it remains an area that frankly many more grocers should evaluate how they can implement as the "how" is influenced by a host of factors that vary from retailer to retailer. #grocery #onlinegrocery #groceryretail #grocerydelivery

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