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A notable instance of effectively executed consumer activation by our Austrian and German Marketing Manager, Christiane Leitner, and her team. Although an exclusive ski touring event in a secluded alpine setting caters to a limited number of brand enthusiasts, the outcome in shared assets and social media reach is remarkable. Ambassador Basti Heckl skillfully demonstrated the connection between online and offline experiences: https://lnkd.in/dsQrBkK5 #weareskiing #eventmarketing #skitouring

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Marketing Manager bei Atomic Austria GmbH

At the end of the Rauris valley, a stunning landscape offers ample opportunities to extend the touring season. Therefore, the Backland Camp from Atomic is the ideal choice for those seeking their first experience in ski mountaineering and tackling 3,000m peaks. The camp provides guided ski touring along with a variety of workshops aimed at preparing participants for mountaineering. These workshops cover topics such as mobility, core and performance training, safety & avalanche knowledge, route planning, and participants can test the new Backland equipment.   The base couldn’t be better. Ammererhof is undoubtedly the perfect host for a large group amidst the mountains. Without Wi-Fi, we spent 3.5 days immersed in skitouring, cherishing moments, sharing adventures, and meeting new ski touring companions from Austria, Germany, and Switzerland. This allowed us to improve our performance and relish the beauty of this valley.   It's crucial to offer camps that delve into a deeper understanding of mountaineering, discussing risks, and emphasizing the importance of teamwork and cohesion. From fluffy powder to slushy conditions, our guides (Wolfgang Rohrmoser, Helmut Putz, Toni Moßhammer & Christian Hechenberger) expertly navigated us to the best spots. Accompanied by Basti Heckl and Susanne Kraft, who not only captured memories but also provided valuable performance tips, added significant value to all participants. The season isn't over yet! Keep that passion for skiing alive and continue seeking new adventures. #weareskiing #backland

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Susanne Nuss

Projektleiterin im medizinischen Bereich /Radiologie/ Strahlentherapie

2mo

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