The GMPS wrapped up with “Unveiling the Shadows: Navigating Fraud (and Legitimate Streaming Promotion) in Music,” which gathered panelists Erica Clayton (Vice President of Artist Support & Operations, TuneCore), Larry Mills (SVP, Sales, PEX), Morgan Hayduk (Founder & Co-CEO, Beatdapp), Nermina Mumic (CEO & Founder, Legitary), Amanda Jonat (Sr. Partner Manager, Content Licensing, Pandora), and moderator Abby North (AIMP LA Board Member; President, North Music Group) to discuss what is and is not OK when it comes to marketing music. They began by revealing several tell-tale signs of streaming fraud, including tactics for manipulating non-interactive platforms like Pandora, and discussing how DSPs and distributors work together to identify multiple uploads of the same “audio identity,” root out fraudulent ones, and work to get royalties for those fraudulent tracks reallocated to the proper rights-holders.
This was a pretty fun panel to be on, with an impressive lineup. Thanks Abby North for a great job moderating - and Association Of Independent Music Publishers (AIMP) for another great event.
Thanks for having us, Association Of Independent Music Publishers (AIMP)! Enjoyed this conversation immensely.
Great panel!
Thanks so much to AIMP NY crew for inviting me to moderate this one, and deep gratitude to the esteemed panelists for participating.