Associated Wholesale Grocers’ Post

AWG's Retail Marketing Network (RMN) functions as an advertising initiative within retailers’ proprietary media platforms, enabling personalized 1:1 communication with their customers. Cater to consumer demands anytime, anywhere, and on any device. This approach guarantees a seamless consumer experience by integrating vendor-funded content across all consumer touchpoints. Big news from the world of groceries! Kraft-Heinz scored a touchdown with their Super Bowl campaign featuring game-day favorites! Offering a range of digital coupons, they achieved an impressive average redemption rate of 10.68%, with one coupon peaking at a whopping 15.05% redemption rate! The campaign sparked a surge in e-commerce sales, with over 2,980 units flying off the virtual shelves, resulting in a staggering 48.40% sales lift! 📈 Over the 28-day campaign period, a jaw-dropping 233,540 units found their way into shoppers' carts! Kraft-Heinz went the extra mile by extending their reach in-store with screens showcasing these items, ensuring shoppers couldn't miss out on the action! 📺 Click here to learn more about the AWG RMN program: https://lnkd.in/emiNk7zE

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