Ashvin Melwani’s Post

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CMO and Co-Founder at Obvi

Going from 0 to 1000 customers, CAC is the most expensive thing in terms of line items on a PNL... So I asked Pierson Krass where should CAC be in relation to the fact that pushing subscription on the first order may not have the best conversion rate🧐

Florian Koelling

Vital Mission - Marketing Team for the brands of tomorrow. Paid Social Performance, Growth Consulting and Creative Strategy on Google, Meta and TikTok.

3w

He just rejected the frame right? 🤔 I think there is still a discussion to be had in terms of pushing a subscription-offer on the first purchase vs a subscription upsell later in the customer journey. But he just went fuck tha it is all about getting the customer hyped for the product! 😄 Which I agree with but still....

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