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Intellectual property law reporter at Bloomberg Law

Adobe updated its terms of use. Then, chaos. My first enterprise story for Bloomberg Law: Customer turmoil over a seemingly routine change in Adobe Systems Inc.'s terms of use agreement spurred a rare internal reckoning over how the company communicates complex legal issues to users and account for anxiety around generative AI. “As technology evolves, we have to evolve,” Dana Rao, Adobe’s general counsel, said in an interview with Bloomberg Law. “The legal terms have to evolve, too. And that’s really the lesson that we’re sort of internalizing here.” Over the weekend, some Adobe customers revolted on social media, crying foul at updated terms of use they claimed allowed Adobe to seize their intellectual property and use their data to feed AI models. The Photoshop and Illustrator maker responded with multiple blog posts over several days seeking to reassure users it wasn’t stealing their content, including a pledge to quickly rewrite its user agreement in clearer language. Rao said Tuesday that Adobe will be issuing updated terms of use on June 18 in which it will specifically state the company doesn’t train its AI models Firefly on its cloud content. The unexpected online storm around the updates is the latest example of how sweeping technological changes—such as the rise of generative AI—have bolstered users’ fears of copyright violations and privacy invasions. That sentiment is part of the landscape the tech industry must navigate to serve a creator community increasingly on edge. Read the whole story by Cassandre Coyer and me here: https://lnkd.in/gVZs_M8T

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