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Arturo Medina Gurrola’s Post
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Great insights from Alexandra Leite, VP, Global Creative Operations, Estée Lauder, regarding the challenges organizations still face with regards to streamlining their creative processes. Take a listen to this 2 minute clip:
Discover what drives today's marketers and creative minds globally? 🌎 In our recent Demand Metric X Rocketium study, over 200 global marketing experts and creative operations specialists shared their insights. Here's the scoop: 40% of them crave more efficiency, while 37% are all about effectiveness. Not to forget, 22% are keen on cutting costs, leaving everything else trailing far behind at a mere 4%. Want to dive deeper into the minds of industry pros like Alexandra Leite from The Estée Lauder Companies Inc.? She sheds light on how optimizing creative operations can supercharge growth and efficiency. ⚡ Don't miss out on these insider insights! Grab our 'State of Creative Operations: 2024 Edition' report now. 📊 It's absolutely free, just a click away: Download here: https://lnkd.in/gq84cq3Y Anush Prabhu Jerry Rackley, MBA Satej Sirur #creativeoperations
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Discover what drives today's marketers and creative minds globally? 🌎 In our recent Demand Metric X Rocketium study, over 200 global marketing experts and creative operations specialists shared their insights. Here's the scoop: 40% of them crave more efficiency, while 37% are all about effectiveness. Not to forget, 22% are keen on cutting costs, leaving everything else trailing far behind at a mere 4%. Want to dive deeper into the minds of industry pros like Alexandra Leite from The Estée Lauder Companies Inc.? She sheds light on how optimizing creative operations can supercharge growth and efficiency. ⚡ Don't miss out on these insider insights! Grab our 'State of Creative Operations: 2024 Edition' report now. 📊 It's absolutely free, just a click away: Download here: https://lnkd.in/gq84cq3Y Anush Prabhu Jerry Rackley, MBA Satej Sirur #creativeoperations
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𝐓𝐨𝐩 5 𝐚𝐠𝐞𝐧𝐜𝐲 𝐠𝐫𝐨𝐮𝐩𝐬: 𝐖𝐡𝐨 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐖𝐢𝐧𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐋𝐨𝐬𝐞𝐫𝐬? 📊 Let's dive into some key metrics that highlight who’s leading and who’s lagging behind. Here are the highlights: 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 (2019-2023): WPP nearing $20B; Publicis and Omnicom close behind. 𝐄𝐁𝐈𝐓𝐃𝐀 𝐚𝐧𝐝 𝐌𝐚𝐫𝐠𝐢𝐧𝐬 (2019-2023): Publicis leads with margins nearing around 20%; IPG and Omnicom at 16%. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐂𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (2019-2023): Publicis leads, surpassing $20B; Omnicom and IPG follow. 𝐄𝐁𝐈𝐓𝐃𝐀 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞𝐬 (2019-2023): Publicis at 8.2; WPP around 4.0. 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 (2019-2024): Omnicom over 20; WPP and Publicis around 20; Dentsu at 13. Curious to see the full charts and dive deeper into the numbers? Swipe through to explore these trends visually. What do you think explains the 2x difference in EBITDA multiples between Publicis and WPP? Share your insights in the comments! 💬
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Igniting scalable and sustainable growth for brands, agencies, and SaaS / tech platforms ➤ Ecommerce | Marketing | General Management
A great revenue summary from Andreas Reiffen of the big 5 agencies, but my question is which one is best poised to win in Digital Commerce? The best way to answer that is first to examine each one's capabilities, and to do that we need to find where their capabilities lie. In comments I've added a visualization of each holdco's holdings, from Eskimi. As you can see, each holdco is a sprawling network of agencies and capabilities, so it can be hard in some cases to figure out where their DC core resides, much less assess their strengths. To get started, here's the mapping I've come up with. Please let me know in comments if I've missed anything! Omnicom --> newly announced Flywheel Commerce Network. Not entirely clear exactly what it is but I believe it exists within OMG (Omnicom Media Group). Looks like there may also be DC capabilities in OMD USA and PHD? WPP --> I'm aware of Wavemaker within GroupM. Others? Do they have a centralized effort focused on digital commerce? Publicis - Profitero, CitrusAd, and data from Epsilon. dentsu - iProspect. Anything else? IPG Mediabrands - ???
𝐓𝐨𝐩 5 𝐚𝐠𝐞𝐧𝐜𝐲 𝐠𝐫𝐨𝐮𝐩𝐬: 𝐖𝐡𝐨 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐖𝐢𝐧𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐋𝐨𝐬𝐞𝐫𝐬? 📊 Let's dive into some key metrics that highlight who’s leading and who’s lagging behind. Here are the highlights: 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 (2019-2023): WPP nearing $20B; Publicis and Omnicom close behind. 𝐄𝐁𝐈𝐓𝐃𝐀 𝐚𝐧𝐝 𝐌𝐚𝐫𝐠𝐢𝐧𝐬 (2019-2023): Publicis leads with margins nearing around 20%; IPG and Omnicom at 16%. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐂𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (2019-2023): Publicis leads, surpassing $20B; Omnicom and IPG follow. 𝐄𝐁𝐈𝐓𝐃𝐀 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞𝐬 (2019-2023): Publicis at 8.2; WPP around 4.0. 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 (2019-2024): Omnicom over 20; WPP and Publicis around 20; Dentsu at 13. Curious to see the full charts and dive deeper into the numbers? Swipe through to explore these trends visually. What do you think explains the 2x difference in EBITDA multiples between Publicis and WPP? Share your insights in the comments! 💬
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💡Justifying the need for sustained investment in mass media to business leaders is one of the big challenges that marketeers face in their jobs. What if there was some good study that helps prove that? 🤔 The Ehrenberg-Bass Institute just released an update to their 2021 study When Brands Go Dark and the results are staggering: ⚠️FMCG brands face a 28% drop in Market share within 3 years as soon as they stop investing in advertising ❗️ Here’s the link to the full study: https://lnkd.in/ef8UDvDW
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📣 Keen to hear about the integration-related challenges facing brands? The CMO Barometer report draws on findings from our UK-wide survey of CMOs, senior marketers, and PR and comms professionals to present the key gaps and opportunities for the year ahead. 📊 Get the report below. https://hubs.ly/Q02tV7gk0
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2024 promises to be a consequential year. Amidst the uncertainty, experts across Ogilvy have identified key #Trends & insights to help #Brands navigate, succeed, & grow this year & beyond. 👉https://okt.to/P3iSdo
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Thank you to Creativebrief for featuring our white paper, Engaging People, Building Brands: Ensuring Your Purpose Advertising Matters, as their insight spotlight of the week! This whitepaper explores the significance of purpose in marketing communications, delving into its potential pitfalls and the transformative power of creativity. Drawing from recent research and expert insights, we shed light on how brands can authentically integrate purpose into their strategies, avoid common traps, and ultimately drive growth. If you're seeking a more comprehensive discussion on this topic or wish to explore how it applies to your specific needs, download our full report or get in touch with us for further conversations. Link to download: https://lnkd.in/eX674j9A
Insight spotlight 💡 This week's spotlight is on CPB London 's insight paper, 'Purpose'. "Purpose is a relatively new strategic tool in the marketers’ arsenal, with much for us still to learn about how best to deploy it for maximum impact. And learn we must: Recent data from Bain reveals brand purpose is a top-three purchasing criterion for most consumers globally. In this paper, we call out four common ‘Pitfalls of Purpose’ - including irrelevance - and instead suggest the key ways in which brands can ensure their purpose advertising ends up actually mattering to their audiences." Download the full insight paper via the Creativebrief platform: https://lnkd.in/eUzGnG4b
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Insight spotlight 💡 This week's spotlight is on CPB London 's insight paper, 'Purpose'. "Purpose is a relatively new strategic tool in the marketers’ arsenal, with much for us still to learn about how best to deploy it for maximum impact. And learn we must: Recent data from Bain reveals brand purpose is a top-three purchasing criterion for most consumers globally. In this paper, we call out four common ‘Pitfalls of Purpose’ - including irrelevance - and instead suggest the key ways in which brands can ensure their purpose advertising ends up actually mattering to their audiences." Download the full insight paper via the Creativebrief platform: https://lnkd.in/eUzGnG4b
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Our global survey of 1,150 executives found that in many organizations (66%), marketers are still scrambling for full control of the brand conversation, while others (25%) are plagued by uncertainty and unable to adapt. See how a small group of marketers are finding success by taking a Maestro approach: https://lnkd.in/dU-bfZa3 #LifeCentricity
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