Arnd Huchzermeier’s Post

Rigorously Relying on Data-Driven Insights for Improved Decision-Making Reaching Noticeably Superior Results It's fascinating to see how our industry has evolved over the years. We've had countless conversations within our network and realized that many haven't explored the power of Promotion Response Analysis. Looking back, this used to be once a cornerstone of Sales Force Effectiveness analyses, over a decade ago. Fast forward to today, and the narrative has shifted towards digital transformation and creating an omnichannel customer experience. Don't get us wrong; these are critical elements for Life Sciences companies striving to be customer-centric and boost satisfaction. However, let's not forget the importance of periodically assessing the impact of omnichannel marketing and sales investments on driving long-term incremental sales for the portfolio of promoted brands. By dissecting individual promotional Return on Investment (RoI) performances, decision-makers can fine-tune resource allocation, leading to improved overall top- and bottom-line performance. In an era where data is king, Promotion Response Analysis can provide invaluable insights. It's the compass that guides one through the complex landscape of customer engagement. How do you think embracing these analytical tools can help organizations stay competitive and deliver greater value to customers and stakeholders? For further reference please contact info@xeleratio.com. Our Pharma Business Excellence Momentum group https://lnkd.in/edVJxYS #DataAnalytics #SalesEffectiveness #CommercialExcellence

Rigorously Relying on Data-Driven Insights for Improved Decision-Making Reaching Noticeably Superior Results It's fascinating to see how our industry has evolved over the years. We've had countless conversations within our network and realized that many haven't explored the power of Promotion Response Analysis. Looking back, this used to be once a cornerstone of Sales Force Effectiveness analyses, over a decade ago. Fast forward to today, and the narrative has shifted towards digital transformation and creating an omnichannel customer experience. Don't get us wrong; these are critical elements for Life Sciences companies striving to be customer-centric and boost satisfaction. However, let's not forget the importance of periodically assessing the impact of omnichannel marketing and sales investments on driving long-term incremental sales for the portfolio of promoted brands. By dissecting individual promotional Return on Investment (RoI) performances, decision-makers can fine-tune resource allocation, leading to improved overall top- and bottom-line performance. In an era where data is king, Promotion Response Analysis can provide invaluable insights. It's the compass that guides one through the complex landscape of customer engagement. How do you think embracing these analytical tools can help organizations stay competitive and deliver greater value to customers and stakeholders? For further reference please contact info@xeleratio.com. Our Pharma Business Excellence Momentum group https://lnkd.in/edVJxYS #DataAnalytics #SalesEffectiveness #CommercialExcellence

📆 JOIN PHRAKTION’S NEXT PEER-TO-PEER WEBINAR: Navigating the Future of Customer Engagement: An Omnichannel Approach Monday 17th June 2024 at 4pm BST. 🔗 To register please click on the link below: https://lnkd.in/gyr683nu In the latest of phraktion's Peer-to-Peer webinar series featuring pharma industry leaders, we are delighted to be joined by Tom Woods from IQVIA. The digital age for customer engagement has already begun and life sciences companies must quickly modify their go-to-market models to ensure they are not left behind. Traditional methods of engagement have recently been disrupted, and the situation is made even more complex with substantial variation in digital adoption across different countries. This IQVIA Thought Leadership session, hosted by phraktion, will delve into the future of customer engagement, ensuring flexibility and adaptability to changing conditions. There will be a core focus on the importance of an omnichannel approach and the role of technology and AI, helping to foster mutually beneficial relationships with customers and streamline operations. Tom is a Senior Consultant in IQVIA’s EMEA Thought Leadership team. He has produced white papers on Omnichannel customer engagement, commercial technology, and Artificial Intelligence in the life sciences industry. He is responsible for creating IQVIA’s point of view by collaborating with experts and has built expertise across commercial functions, largely through previous experience in pharma sales, business insights and consulting. Join us for phraktion’s Peer-to-Peer webinar to learn more about the future of customer engagement and how your organisation can navigate this evolving landscape. #expert #pharma #fractional

Know the "TOM", Dick & Harrys for your data-driven brand Analytics! What pops into your head when I say "Soda"? Coca-Cola duh?! Now that's a TOM! TOP.OF.MIND Let's see what are other KPIs crucial for analysing to know your audience, as Customer is Key, am I right? Going Beyond the Obvious: Sales figures are important, but they don't tell the whole story. Brand metrics delve deeper, revealing valuable insights into customer perception and brand health. ~ Top of Mind (TOM): This measures how likely a customer is to recall your brand first when prompted about a specific product category ~ Spontaneous Recall (SPONT): This measures how often your brand pops into a customer's mind unprompted, showcasing strong brand recognition ~ Brand Loyalty: This shows the customer's tendency to consistently choose your brand over competitors, even when faced with similar products at a lower price ~ Brand Retention: This metric tracks the percentage of customers who continue to purchase from you over time What next? Here's the fun part! Make this an actionable like this: Brand Loyalty: Metric: This measures repeat purchases and customer advocacy Scenario: Your loyalty program shows a decline in repeat purchases Actionable Insight: Analyze customer behavior and offer targeted incentives or loyalty rewards based on purchase history Similarly, a lot can be achieved after correlations with other datasets! #FMCGBrandAnalytics #DataDrivenMarketing #CustomerInsights #BrandLoyalty #MarketingStrategy #SpontaneousRecall #TopOfMind

🚨 Here’s a controversial thought 🚨 Analytics are used for vanity and to make otherwise boring slide decks look pretty! This weeks #DigitalPharmaWednesdays draws its inspiration from a recent conversation with a fellow colleague in the pharma industry. Where we discussed how often screenshots from a dashboard are used for vanity, to show the ‘success’ of a campaign… When in fact, we should be harnessing the power of the analytical data gathered from our various customer interactions to drive our future strategic decisions. Better yet, automating the customer journey based on these invaluable insights. I'm genuinely interested in hearing about your experiences with this. Are you truly leveraging the data being collected? or is it getting lost in the shuffle, simply feeding into a dashboard, destined for the creation of a colourful slide? Ps. I’ve got a whole blog post dedicated just to the role of analytics in pharma marketing. Read it here: https://lnkd.in/e2wMnbJv #digtalpharma #pharmamarketing #analytics +++++++ I help pharma companies implement and activate digital channels to support omnichannel marketing strategies and maximise their ROIs. Hit the Follow button to make sure you catch my latest thoughts while they’re fresh 🍪

From innovation to distribution and retailer collaboration, bringing a product through its lifecycle takes a lot of data. See how we follow Crispology’s journey—a CPG manufacturer looking to launch a new snack for health-conscious consumers 👇 #CaseStudy #Innovation #Distribution #CPGData

Astutely Reaping Benefits of Resource Optimization In our recent explorations of resource optimization projects, a consistent trend has emerged: A significant portion of promoted brands aren't operating at their optimal investment levels. Our deep dive into promotion response analyses has yielded a straightforward realization: At portfolio level, some brands are allocated an excessive share of Marketing and Sales budgets, while others are inadequately funded. Delving further into customer segment resource allocation, the intricacies become more apparent – the required adjustments for optimal omnichannel touchpoints are both substantial and essential. The real-world impact of these revelations on our clients is undeniable. Observing the meticulous reshuffling of Marketing and Sales budgets has evoked a blend of surprise and anticipation. The anticipated outcome? A substantial impact on both top and bottom-line performance within a relatively short tight time frame. The unfolding of these measures will undoubtedly cast light on affiliate performance. So, as we navigate these unvarnished insights, we are curious: Have you encountered comparable scenarios where resource optimization could potentially redefine outcomes? Please feel free to comment below. For further reference please contact info@xeleratio.com. Our Pharma Business Excellence Momentum group https://lnkd.in/edVJxYS #CommercialExcellence #SFE #OptimizationMatters #InformedDecisions

Let's delve into the game-changing strategy that's shaping the future of retail – Customer Segmentation! 🛍️🎯 Visit: www.aclysis.com 1️⃣ Personalized Shopping Experiences: Tailoring offers, product recommendations, and content based on individual preferences leads to higher engagement and conversion rates. With ACLYSIS, retailers can effortlessly analyze customer data to craft bespoke experiences that keep shoppers coming back for more. 2️⃣ Optimized Inventory Management: By categorizing customers into segments, retailers gain valuable insights into demand patterns. This enables smarter inventory decisions, reducing overstocking or stockouts, and maximizing profitability. 3️⃣ Enhanced Marketing Strategies: Precise customer segments allow retailers to create hyper-targeted marketing campaigns. Say goodbye to one-size-fits-all messaging! ACLYSIS empowers businesses to send the right message to the right audience at the right time. 4️⃣ Improved Customer Loyalty: Showing customers that you understand their unique preferences fosters loyalty. With ACLYSIS, retail businesses can build lasting relationships by consistently delivering what each segment desires. 5️⃣ Informed Product Development: Customer segmentation uncovers unmet needs and preferences. Armed with this knowledge, retailers can innovate products that resonate deeply with specific customer groups. Join us in embracing the future of retail with AI-driven Customer Segmentation. Let's transform shopping into an experience that delights and captivates. 🌟 #retailinnovation #aiinretail #customersegmentation #retailstrategy #aiadvancements

Do you know the life cycle of an innovation and the data inputs that determine decision making?

If you are looking for actionable insights into the state of omnichannel, download our FREE (yes, you read that right) global trends report - I can't encourage you to read this enough - you will be so glad you did! #oce #precision #actionable