Author of Cold Calling Sucks (And That's Why It Works) | 30 Minutes to President's Club | VP of Sales
Cold call openers, ranked worst to best. (n = 300 Million Cold Calls) 🛑 𝐃𝐢𝐝 𝐈 𝐜𝐚𝐭𝐜𝐡 𝐲𝐨𝐮 𝐚𝐭 𝐚 𝐛𝐚𝐝 𝐭𝐢𝐦𝐞? (𝟐.𝟏𝟓%) "Hey Jane, this is Armand from Acme. Did I catch you at a bad time?" 🟡 𝐇𝐨𝐰'𝐬 𝐢𝐭 𝐠𝐨𝐢𝐧𝐠? (𝟕.𝟔𝟎%) "Hey Jane, this is Armand from Acme. How's your day going?" 🟢 𝐏𝐞𝐫𝐦𝐢𝐬𝐬𝐢𝐨𝐧-𝐁𝐚𝐬𝐞𝐝 𝐎𝐩𝐞𝐧𝐞𝐫 (𝟏𝟏.𝟏𝟖%) "Hey Jane, this is Armand from Acme. You're gonna hate me, but this is a cold call. Could I get 30 seconds to tell you why I called, then you can totally hang up on me if it's not a fit?" 🟢 𝐇𝐞𝐚𝐫𝐝 𝐓𝐡𝐞 𝐍𝐚𝐦𝐞 𝐓𝐨𝐬𝐬𝐞𝐝 𝐀𝐫𝐨𝐮𝐧𝐝 (𝟏𝟏.𝟐𝟒%) "Hey Jane, we work with a few Sequoia portfolio companies. It's Armand, from Pave. Heard the name tossed around? *** Source: Gong Data as featured in our upcoming book, Cold Calling Sucks (And That's Why It Works) #sales #prospecting #coldcalling
None of the above
Is this all data from all regions or purely US? That last opener seems very US-centric
I’ve tried a lot of different methods and found this to add most value quickly. “Hey ____, it’s Kalie with NICE. (No pause). I’m calling because I understand you’re the {role} at {company}. Typically the {role}’s who I work with are focused on…. x, y, and z. (x, y, and z being problems). What are you currently focused on improving?” After their answer I am ready with knowledge based off current customer case studies so I can add further value. “We’ve worked with customers like a,b, and c. In fact, we helped ‘a’ do _________.” From there I confirm calendar, email, and set the meeting. This framework came from an amazing training from Devin, and I’ve added my time and research to it.
If you’re reaching out and it’s obvious they don’t know you, you shouldn’t have to articulate it is a cold call…why use additional words to state the obvious?
Don't be haters but, "did I catch you at a bad time" still works because it's reverse psychology and the person on the other end doesn't know what it is even if all of you do. It still gets them to stop, think, then usually are OK with you then offering an opening to the conversation and a well constructed Value Statement that was constructed for that specific customer. Result is usually getting the appointment set. It's a numbers game and this still works.
Okay yes but can we please kill the "30 seconds" part of the PBO? It's never 30 seconds 😂
Similarly, I've been using "Does that ring a bell?" and it's been working well.
Gong used to tout "How have you been?", which I generally can't endorse for a first actual conversation
My least favorite is "Did I catch you at bad time?" Why start with negative? Also, asking for 2secs, 30 secs and 2 minutes. I know I always need at least five minutes and I am always upfront about it.
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2wEveryone hates on the permission-based opener and loves to be a LinkedIn sales guru, but it does work in many instances.