Marketing & Communications Professional | Content Creator | Founder & CEO | First Generation College Graduate
CalMatters wrote up a story on the innovative social media work we have been up to at the California Student Aid Commission. It's been an honor and privilege to contribute to the transformation of our channels over the years. "The number of followers across the commission’s social media channels has grown prodigiously this past academic year. Last year it had 5,200 followers on Instagram and 800 on TikTok. This May, those grew to 58,000 followers on Instagram and 35,000 on TikTok." When we first started pouring into social media efforts back in 2020, we barely had a social media presence. We didn't have a TikTok, a content team, or even a defined brand. In fact, there wasn't even an Outreach and Marketing unit when I first entered this space. Since 2020, we have rebranded, created an Outreach and Marketing team, and have become trusted financial aid figures on social media. It's been a full circle experience to be able to lead in this space as a former recipient of financial aid myself. I was only able to afford college and graduate school because of the financial aid I received. As we continue pouring into this space, I want to offer my thanks to our rockstar team, our management chain including Marlene Garcia, Jake Brymner, Catalina Mistler, and of course the various Commissioners involved. I would also like to extend my deep gratitude to the various organizations that have funded these efforts through philanthropic funds. Check out the article here: https://lnkd.in/gSdc8p4U Follow our channels here: https://lnkd.in/gYbMG-ad
Cheers to the CSAC team on such a great accomplishment!
Executive Director, (Retired), California Student Aid Commission
1wMichael and Marketing team, it is through your genius, creativity and belief in the possibilities that you have created an information platform that so effectively helps students and families make critical choices in their lives about education!! I look forward to see you take this to the next level! Oh, the places you’ll go! Major props to Jake Brymner and Catalina Mistler for providing the leadership to let you all do your magic!