Ari Hoffman’s Post

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VP of Customer Marketing & Advocacy | Bridging Empathy and Technology for Customers | TOP25 CMA Influencer | Customer Experience

R.I.P. little brother. =( In the past four months, my life has taken me on a rollercoaster ride through the depths of despair and the heights of hope. It's been a journey of unimaginable loss, unexpected challenges, and profound personal growth. It started with a freak ice storm that wreaked havoc on my home, causing 15 pipes to rupture, leaving my kitchen and dining room in ruins. Little did I know that this was just the beginning of a series of trials that would test me to my very core. Shortly after Influitive was acquired, like the rest of the company, I found myself without a job. The uncertainty of the future weighed heavily on my shoulders as I navigated the daunting prospect of unemployment. But nothing could have prepared me for the devastating blow that came next – the loss of my beloved little brother. Cancer, relentless and unforgiving, claimed his life after a valiant battle, leaving behind a chasm of pain that seemed insurmountable. His absence echoed through the halls of my heart, each beat a reminder of the void he left behind. In the darkness that followed, I found myself drowning in a sea of grief and despair. I spent days unable to get out of bed, eat, or laugh, with unstoppable tears filling my face long into the night.  It felt impossible to move forward when every fiber of my being ached for what was lost. But amidst the pain – a beacon of hope that guided me towards healing. I was reminded to put myself first. This led me to a wellness retreat, where I found sanctuary in the embrace of others who understood the depth of my pain. Surrounded by love and support, I began to stitch together the shattered, slowly but surely finding my way back to myself. And then, I found renewed strength in the love of my family. My two daughters, with their infectious laughter and boundless joy, reminded me of the beauty that still existed in the world. They became my reason to keep going, my motivation to rise above the darkness and embrace the light. After what felt like an eternity of darkness, a glimmer of hope appeared on the horizon – a new job opportunity at Amplitude. It was a lifeline, a chance to start anew and reclaim my sense of purpose. With each step forward, a newfound sense of resilience and determination. As I reflect on the journey that brought me here, I'm reminded of a quote from a dear friend – "We will never fill the holes that they leave, but we will learn to build lovingly around them." It serves as a poignant reminder that while the pain of loss may never fully fade, we have the power to shape our own narrative, to find meaning amidst the chaos, and to honor the memory of those we've lost by living our lives with purpose and passion. To anyone who may be struggling, I offer these words of encouragement – hold onto hope, lean into the love that surrounds you, and know that you are never alone. In the darkness, there is always light, waiting to guide you home With gratitude and resilience #LifeatAmplitude

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Marissa Marsala

I Help Life Science/Metals/Plastics/Aerospace & Food Manufacturers Build World-Class Teams & ALSO Specialize in Hard-to-Fill Roles Across Industries | Headhunter Training | Executive Recruiter, Career & LinkedIn Coach

3mo

Ari, we don't know one another, but I was so moved by your post and so sorry, especially to hear about the loss of your brother. May he rest in peace knowing with certainty how loved and appreciated he was. I can only imagine your pain. Yes, cancer is a relentless thief. Time helps put some distance between our pain and loss but is only a partial reprieve and remedy. If we're lucky, the happy memories we've shared with those we've lost start to replace some of the voids of sadness, depression, and loss that we experience. If we are also fortunate enough to be surrounded by those we love who bring us joy, it helps to hasten our recovery. I was heartened to read that this exists for you through your children. I am also so elated that you have a rewarding new role to dig into. I am sending you prayers, peace, strength, and joyful memories that carry you through this difficult time.

Helen Feber, CCAP III

Customer Marketing & Advocacy Expert | 2022 CustomerX Industry Achievement Award |2023 & 2022 TOP100 CMA Strategist | "10 Most Influential Women Leaders of 2021" award winner

4mo

Dear Ari, I'm so sorry that Dov has passed but he fought his battle with cancer strong and hard, and now you are fighting your personal battle in the same manner. Keep focusing on the happy memories with him and the happy times you're having with your family and in your new job; these will see you through the dark moments that creep in. (As for the house... it's a material item that while troublesome, isn't worth zapping your energy - when it's broken or in a mess, think of the homeless and how jealous they'd be of your home.) Sending a giant virtual hug and wising you continued happiness and success. xoxo

Diana Yanez-Pastor, YP Marketing LLC

I help accelerate your advocacy program strategy, and engagement, to fuel customer-led growth. Storyteller | Brand Ambassador | Loyalty | Influencer

4mo

Ari, I am so sorry for your loss. It’s these moments in time where you think the universe does not give you anything you can’t handle, but it gets to the point that we can’t handle it any longer. I hope that the memories you have of your brother will carry you through and help the healing process. I too have see great loss after a 5 year battle with MSA, brain disease, I lost my hisband 8 years ago. Raising my twins, holding down a full-time job and managing life without your partner is devastating. It’s the connection you have with your friends and family and this community here that helps you through those moments of time. It reminds us that life is too short and to cherish every day. I happily found love again and married 2 years ago. In the darkness, miracle still happen. All the best to you and in your new job!

Jessica Paschke

Operations Manager at Carnegie Mellon University

4mo

I miss him so much every day. I keep wanting to text him. It hurts my heart. I love you so much. Sending you hugs and love

Sally Thomsen

Healthcare Advisor with MPB Health - Healthcare 3.0 at MPB.Health

4mo

Ari I’m so sorry for your loss. I too lost my brother way too early and it’s difficult to move on. But your leaning into family and this community to move forward is the best possible path to a healthy you. 🙏🏻❤️

Alison Bukowski

Empathy & Engagement to Drive Revenue Retention & Growth

4mo

I don't necessarily subscribe to the whole, "close a door, open a window" thing, but I do believe that after a period in our lives of unfathomable loss, grief, and hardship, we do what we can to move through, find ways to build around those holes of loss, and then later in life we can find power in those experience to help others and bring hope to others, just as you are doing here; thank you.

Michael Ni

Chief Marketing & Growth Officer | Helping early stage companies accelerate growth

4mo

Hey Ari, sorry for your loss. Thank you for sharing - thank you for perspective.

I am sorry for the loss. Losing people is hard, and death just sucks. There is no candy coating this stuff. I lost my younger brother in 2011 and it seemed unreal and it took a while to frame it in the way that helped me heal. It will come. Time will help. Friends and family will help. You will get to better days, but the reality is just painful and real and that is alright. Praying for peace in the hard times.

Melissa Meyer

Customer Advocacy & Marketing @ Informatica | Storyteller | World Traveller

4mo

Ari, I will never forget our first meeting at Influitive and the vulnerability and care you shared without even knowing me yet. It said everything about the kind of person you are and I am so glad our paths crossed. I am so sorry for the loss of your brother and always admired the fierce care you provided for him. Know that you are loved and supported by all in this community and that we're here to lift you in tough times and cheer you on as you pursue your next adventure. The team at Amplitude is SO lucky to have you.

Ari, sending you lots of support and positive energy. Thank you for your way of looking at such a period of trial. I think you might enjoy reading almost any book by Louise Penny. They're murder mysteries in form, but they're really just exactly about what you write about in your post, about getting through the trial of grief, about humanity, about decency and friendship, about mutual support in times good and bad.

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